PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 31, 2023
New From REDARC: The World’s Most Accurate Smart Battery Monitor
/OUTDOOR SPORTSWIRE/ – From Adelaide, South Australia, REDARC Electronics is thrilled to announce the launch of the all-new Smart Battery Monitor. The BSEN500 is the most accurate battery monitor on the market, with up to 5x more accuracy under the most common operating conditions, so you can trust that ‘2...
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October 31, 2023
DeFeet Moves Forward After QBP Departure
Hildebran, NC /OUTDOOR SPORTSWIRE/ - DeFeet is announcing the brand's departure from distribution by Quality Bicycle Parts (QBP). DeFeet will no longer be carried by QBP as the distributor adjusted the number of brands it carried in the second half of 2023 downward. “DeFeet enjoyed many years of mutually beneficial...
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October 30, 2023
THOR Industries Named Official RV Partner of Speedway Motorsports
CONCORD, N.C., Oct. 30, 2023 -- Speedway Motorsports and THOR Industries have announced a new partnership designating the global recreational vehicle company as the "Official RV Partner of Speedway Motorsports." The agreement, which includes 10 Speedway Motorsports facilities hosting NASCAR events plus Circuit of The Americasduring its NASCAR event week, will elevate brand recognition for the THOR family...
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October 30, 2023
Minus33 launches pinnacle quality wool Sportsman Shirt, just in time for cooler temps
ASHLAND, NH /OUTDOOR SPORTSWIRE/ – Minus33 Merino Wool Company is reentering the outerwear market with an investment-grade take on a timeless traditional piece: The White Mountain Woolen Sportsman Shirt, modeled after the traditional plaid woolen jacket worn by generations of rural New Englanders – farmers, hunters and outdoorsmen by necessity. Made...
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October 30, 2023
NEMO Wins Multiple ISPO Awards
Dover, NH—October 30, 2023/OUTDOOR SPORTSWIRE/ –NEMO Equipment, the independent designer of outdoor gear and accessories, has grown its list of accolades to now include the coveted international ISPO Award for both its newly launched Tensor™ Extreme Conditions sleeping pad and the forthcoming fully recyclable Resolve™ technical daypack series (Spring 2024). TENSOR...
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October 30, 2023
Cotopaxi Partners With New Story To Support Global Homelessness Alleviation Mission
Salt Lake City, UT. (October 30, 2023)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ adventure brand, Cotopaxi welcomes their newest impact partner New Story, a nonprofit pioneering solutions for families without adequate housing. Cotopaxi will support the organization with funds through the Cotopaxi Foundation, assisting New Story in their goal to build a housing...
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October 30, 2023
DeFeet Launches First Fully Traceable Ranch to Retail Wool Socks in the United States
HILDEBRAN, NC — October 30, 2023 /OUTDOOR SPORTSWIRE/ – DeFeet, the world’s first manufacturer dedicated to crafting sustainable, pro-level performance socks, has launched the country’s first-ever Merino wool versions of its Woolie Boolie™ and Wooleator™ Pro socks with the Responsible Wool Standard (RWS) logo on the packaging. The double RWS and NATIVA...
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October 27, 2023
Tailwind Nutrition Athlete Harvey Lewis Sets World Record at Big Dog Backyard Ultra
DURANGO, Colo. (Oct. 27, 2023)/OUTDOOR SPORTSWIRE/ – Tailwind Nutrition athlete Harvey Lewis, 47, of Cincinnati, Ohio won the Big Dog Backyard Ultra race earlier this week, completing 108 total laps. This is Lewis’ second win at Big’s, having won in 2021 by running 354 miles in 85 hours. Lewis has also been...
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October 26, 2023
The Ultra Running Company and Fleet Feet Now Running Together
CHARLOTTE, N.C. and CARRBORO, N.C. (Oct. 26, 2023) /OUTDOOR SPORTSWIRE/ – Fleet Feet announced today that it has acquired Charlotte-based run specialty store The Ultra Running Company (URC) from industry veteran and friend Nathan Leehman. Located at 1027 Providence Road, the newly-minted Fleet Feet Charlotte–Myers Park will continue URC’s legacy by...
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October 26, 2023
Canada’s Most Trusted Brand Welcomes Peter Hlynsky as New CEO of Mountain Equipment Company
VANCOUVER, BC, OCTOBER 26, 2023/OUTDOOR SPORTSWIRE/ – Mountain Equipment Company (MEC), Canada’s Most Trusted Brand, announces today that Peter Hlynsky will move into the role of Chief Executive Officer. He will assume the duties of Eric Claus, who was instrumental in steering the iconic Canadian retailer through its transition from co-op to...