October 18, 2023

Cocona Labs Announces The Conservation Alliance Membership

Boulder, CO (October 18, 2023) /OUTDOOR SPORTSWIRE/ - Cocona Labs., the maker of thermoregulating 37.5 Technology, today announces that it has joined The Conservation Alliance. As a member of The Conservation Alliance, Cocona’s member dues will directly support grassroots conservation efforts and advocate for protected areas. They are one of...

October 17, 2023

Astronaut Foods introduces new flavors to its freeze-dried ice cream lineup and new Astronaut Collection Pack

BOULDER, Colo. (Oct. 17, 2023)/OUTDOOR SPORTSWIRE/ – Astronaut Ice Cream, the original source for freeze-dried astronaut ice cream developed with NASA in 1974, launches four new products into orbit for Fall 2023. With its long history of making freeze-dried treats, Astronaut Ice Cream is excited to add two new flavors to...

October 17, 2023

Minus33 partners with Mount Washington Observatory to launch official hiking socks

ASHLAND, NH /OUTDOOR SPORTSWIRE/ – Minus33 is proud to announce its partnership with the Mount Washington Observatory (MWOBS), leading to the creation of the inaugural MWOBS Mountain Heritage All-Season Hiking Sock, the official sock of the Mount Washington Observatory. For every MWOBS sock sold on Minus33.com, 10% of the proceeds will...

October 17, 2023

Mountain Hardwear Names Parallel 45 Sales For Midwest Representation

Richmond, Calif. (Oct 17, 2023)/OUTDOOR SPORTSWIRE/ – Mountain Hardwear, leader in performance equipment and apparel for climbers, mountaineers, and outdoor athletes, announces its partnership with Parallel 45 Sales to represent the brand across the Midwest territory. Parallel 45 Sales specializes in connecting brands and people to build the communities of those...

October 17, 2023

Wild Rye Partners With METHOD Outdoor Collective For Sales Representation

Sun Valley, ID (Oct. 17, 2023) /OUTDOOR SPORTSWIRE/ – Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women+ adventurers, is excited to announce its partnership with METHOD Outdoor Collective, a full-service go-to-market sales agency based in Burlington, Vermont. “Wild Rye is on a really exciting growth trajectory and...

October 17, 2023

Outdoor Diversity Alliance Invites Industry to Collectively Advance Equity

Richmond, Calif. - Oct. 17, 2023 /OUTDOOR SPORTSWIRE/ – Today, outdoor industry leaders announced the formation of the Outdoor Diversity Alliance (ODA) and invited every outdoor brand and nonprofit to be part of its launch. ODA is designed to assist the outdoor industry in addressing systemic issues impacting diversity, equity, and...

October 17, 2023

Timberland Unveils Fashion-Forward Round Keyhole Sunglasses

/OUTDOOR SPORTSWIRE/ – Timberland Eyewear proudly presents its latest style - the round keyhole TB9319 sunglasses. These new polarized shades blend style, performance, and sustainability, making them a must-have accessory for both the fashion-forward and outdoor enthusiast. The round keyhole TB9319 sunglasses embody Timberland's dedication to sustainable eyewear. These sunglasses...

October 17, 2023

Primus Introduces Fritid Collection of Reusable Containers

LOUISVILLE, Colo. (Oct. 17, 2023)/OUTDOOR SPORTSWIRE/ – Primus, the Swedish cooking equipment brand, expands its Fritid collection of sleek and streamlined daily containers that can transition easily from the office to the outdoors. Primus hopes that the collection will help consumers to ditch one-time use containers and bring their favorite drinks and...

October 17, 2023

Nocs Provisions and FLORENCE Launch Sail-Inspired Binocular Bundle

ALPINE MEADOWS, Calif. - October 17, 2023 /OUTDOOR SPORTSWIRE/ – Nocs Provisions, maker of adventure-ready binoculars, monoculars, and accessories, today announces the Nocs x FLORENCE Collab as a homage to surfers, action seekers, and tide chasers alike. The limited edition bundle features Nocs’ award winning Waterproof Standard Issue Binoculars and a...

October 17, 2023

In Collaboration With Backcountry, Shaun White Adds Women’s Line of Snowboard Apparel to Namesake ‘Whitespace’ Brand

PARK CITY, Utah (Oct. 17, 2023) /OUTDOOR SPORTSWIRE/ - Shaun White, three-time Olympic gold medalist, builds upon his namesake brand with the addition of women’s performance wear designed for riders of all disciplines. The performance brand, developed alongside outdoor retailer Backcountry, debuted two years ago with a limited-edition snowboard and...