November 27, 2023

Outdoor Industry Association Welcomes Julie Brown as New Director of Sustainable Business Innovation

BOULDER, CO (November 27, 2023)/OUTDOOR SPORTSWIRE/ – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today proudly announces that Julie M.H. Brown has joined the team as Director of Sustainable Business Innovation. In her new role, Brown will direct and manage OIA’s sustainability department in...

November 27, 2023

Mountain Warehouse Partners with Press Forward for US PR and Affiliate Work

LONDON, England /OUTDOOR SPORTSWIRE/ – Mountain Warehouse has partnered with Press Forward on media outreach and affiliate management as the UK-based outdoor clothing and equipment retailer looks to expand the business in the United States. “We’re delighted to partner with Press Forward to help with our media and PR strategy in...

November 27, 2023

The shoe reinvented: NNormal launches Kboix, its most innovative shoe

/OUTDOOR SPORTSWIRE/ – More than a product, this is a concept to change the game in the trail running industry. One-hundred-and-fifty people will be invited to become part of the Kboix Experience, having the opportunity to test the latest prototype. NNormal, the outdoor gear brand founded by Kilian Jornet and...

November 27, 2023

Backcountry Announces Sale of European Subsidiary, Bergfreunde

PARK CITY, Utah (Nov. 27, 2023) /OUTDOOR SPORTSWIRE/ - Backcountry, the leading, premium specialty retailer of outdoor gear and apparel, has entered into a definitive agreement to sell its European subsidiary, Bergfreunde, to Decathlon, a global sporting goods retailer based in France. This strategic decision will allow Backcountry to reduce...

November 27, 2023

Textile innovator and manufacturer Youngone wins 2025/25 ISPO Textrends Top 10 Award

SEOUL, South Korea (November 27, 2023) /OUTDOOR SORTSWIRE/ - Global textile innovator Youngone has earned the prestigious 2023/2024 ISPO Textrends Fall/Winter 2025/2026 Top10 Award for two groundbreaking material innovations: EcoLoft ZERO Fill and EcoLoft Natural WoolPok insulations. These eco-friendly innovations highlight Youngone’s commitment to sustainability in outdoor and athletic apparel...

November 24, 2023

AspectAvy Strives to Save Lives From Avalanches with Mobile App for Backcountry Skiers

Crested Butte, Co. (November 24, 2023)/OUTDOOR SPORTSWIRE/ – Today, AspectAvy, a mobile app that represents a completely new gear category for backcountry skiers, is now live for downloads in the Apple app store. AspectAvy is a preventive avalanche safety tool that when used alongside the proper avalanche safety training, simplifies the...

November 22, 2023

Arc’teryx Veteran Dan Green Joins Sugarhouse Creative as Director of Advanced Concepts.

Vancouver, BC (Nov. 15, 2023) /OUTDOOR SPORTSWIRE/ - Sugarhouse Creative, a full spectrum product design and engineering agency based in British Columbia, announces that Dan Green joins the team in a new role as Director of Advanced Concepts. Green was previously the Vice President of Design and Sr Director of...

November 21, 2023

FLATED Enters Global Licensing Agreement with General Motors to Introduce a Line of Officially Licensed GM Inflatable Automotive Accessories

Carlsbad, November 21, 2023 /OUTDOOR SPORTSWIRE/ - FLATED, the leading innovator in inflatable automotive accessories, is thrilled to announce a global licensing agreement with General Motors. This strategic partnership will feature a range of GM branded inflatable auto accessories exclusively designed for Chevrolet and GMC vehicles including the FLATED Air-Topper,...

November 21, 2023

Genesis Products Features Qwel™ Designer Acoustic Wall Tiles

ELKHART, Ind., Nov. 21, 2023  -- Genesis Products launches Qwel™ Designer Acoustic Wall Tiles following a successful introduction of Qwel Acoustic Ceiling Tiles! Now designers have a complete, complementary acoustic solution for walls and ceilings all made from sustainable PET to naturally manage sound. Qwel wall tiles come in a variety of shapes,...

November 21, 2023

GORE-TEX Expands Innovative Outerwear On Demand Program to Prominent East Coast Ski Resorts

ELKTON, Md. (November 21, 2023) /OUTDOOR SPORTSWIRE/ – The GORE-TEX brand, synonymous with high-performance, durable technical fabrics, is taking the on-hill snowsports experience to new heights with the expansion of its Outerwear on Demand program to Killington and Jay Peak ski resorts in Vermont. This expansion marks the first time that...