September 26, 2023

Wiley X Eyes the Future with Backbone as PR Agency of Record

FRISCO, Texas (Sept. 26, 2023) /OUTDOOR SPORTSWIRE/ – Wiley X, a global leader in premium protective eyewear, has selected Backbone as its public relations agency of record. Backbone, a multi-service agency known for its expertise in the active and outdoor lifestyle industries, will provide integrated PR services to solidify Wiley X's...

September 26, 2023

Costa Sunglasses continues to grow its lifestyle offering with two additions to the Del Mar Collection

JUPITER, Fla. (Sep. 26, 2023)/OUTDOOR SPORTSWIRE/ – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, welcomes two new lifestyle frames to its Del Mar Collection, Catherine and Kailano. Bearing inspiration from marine habitats, the two new frames elevate the Del Mar Collection with sophisticated style, eco-friendly materials and 580...

September 26, 2023

Wild Rye Expands Lifestyle Collection With New Fleece Kit for Fall 2023

Sun Valley, ID (Sept. 26, 2023)/OUTDOOR SPORTSWIRE/ – Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women+ adventurers, announces the launch of its fall 2023 collection featuring an on-trend Hi-Pile Fleece Pullover and Jogger, the ultimate comfort-forward lifestyle kit. The collection also features a rollout of new prints...

September 26, 2023

BOTE Charts New Water with Jacksonville Retail Opening

MIRAMAR BEACH, Fla. - September 26, 2023 /OUTDOOR SPORTSWIRE/ – Florida’s own BOTE, a longstanding leader of innovation in the paddle board, kayak, and water lifestyle space, today announces its newest retail destination in the picturesque paddling haven of Jacksonville, Florida. Nestled next to the Atlantic Ocean, the new location is...

September 26, 2023

Manitobah Attains B Corp Certification

WINNIPEG, Manitoba - September 26, 2023 /OUTDOOR SPORTSWIRE/ – Manitobah, the Indigenous-rooted brand dedicated to growing a strong Indigenous presence in the footwear industry as well as contributing to Indigenous economic empowerment, proudly announces its certification as a B Corporation™ (B Corp™). This achievement underscores Manitobah's steadfast commitment to operating as...

September 26, 2023

mountainFLOW Launches ecoTOUR: The Ultimate Adjustable Ski Touring Pole

CARBONDALE, CO - September 26, 2023/OUTDOOR SPORTSWIRE/ –mountainFLOW, a leading outdoor gear company committed to sustainability, is thrilled to announce the launch of the ecoTOUR, the industry's first adjustable ski pole made from recycled aluminum. These poles offer a groundbreaking combination of lightweight construction, exceptional durability, and sustainable manufacturing practices. The...

September 26, 2023

Introducing Altra’s First Low-Drop Shoe AltraFWD Experience

DENVER /OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in performance running, is beyond excited to announce the launch of the all-new low-drop road shoe, AltraFWD Experience. For over a decade now, Altra has been delivering comfort to as many runners as possible through natural foot positioning on both road and trail. The...

September 26, 2023

Turtle Fur Cozies Up to Backbone as Agency of Record

MORRISVILLE, Vt. – (September 26, 2023) -- Turtle Fur, the leading cold-weather headwear and accessories brand for over four decades, has selected Backbone to lead its integrated public relations and affiliate marketing strategy. As Turtle Fur expands its product offerings across all seasons and weather conditions, Backbone will build national...

September 26, 2023

LOGE Camps Secures Over $16 Million Investment

(NORTH BEND, WASHINGTON) /OUTDOOR SPORTSWIRE/ - LOGE Camps, the rapidly-growing lodging brand that enables travelers to effortlessly engage with the outdoors, has recently secured a capital investment to help fuel the Company’s continued growth and success. LOGE Camps will use the investment provided through DCA Family Office and other existing...

September 26, 2023

Oru Kayak Supports Breast Cancer Research with Pink Edition Inlet Foldable Kayak

  Emeryville, CA /OUTDOOR SPORTSWIRE/ - Oru Kayak, the original origami kayak brand, is proud to announce its Breast Cancer Awareness campaign, featuring the brand’s popular Inlet kayak in a special Breast Cancer Awareness Pink. Designed with pink accents and pink buckles, 5% of proceeds from sales of the collection...