PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 26, 2023
mountainFLOW Launches ecoTOUR: The Ultimate Adjustable Ski Touring Pole
CARBONDALE, CO - September 26, 2023/OUTDOOR SPORTSWIRE/ –mountainFLOW, a leading outdoor gear company committed to sustainability, is thrilled to announce the launch of the ecoTOUR, the industry's first adjustable ski pole made from recycled aluminum. These poles offer a groundbreaking combination of lightweight construction, exceptional durability, and sustainable manufacturing practices. The...
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September 26, 2023
Introducing Altra’s First Low-Drop Shoe AltraFWD Experience
DENVER /OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in performance running, is beyond excited to announce the launch of the all-new low-drop road shoe, AltraFWD Experience. For over a decade now, Altra has been delivering comfort to as many runners as possible through natural foot positioning on both road and trail. The...
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September 26, 2023
Turtle Fur Cozies Up to Backbone as Agency of Record
MORRISVILLE, Vt. – (September 26, 2023) -- Turtle Fur, the leading cold-weather headwear and accessories brand for over four decades, has selected Backbone to lead its integrated public relations and affiliate marketing strategy. As Turtle Fur expands its product offerings across all seasons and weather conditions, Backbone will build national...
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September 26, 2023
LOGE Camps Secures Over $16 Million Investment
(NORTH BEND, WASHINGTON) /OUTDOOR SPORTSWIRE/ - LOGE Camps, the rapidly-growing lodging brand that enables travelers to effortlessly engage with the outdoors, has recently secured a capital investment to help fuel the Company’s continued growth and success. LOGE Camps will use the investment provided through DCA Family Office and other existing...
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September 26, 2023
Oru Kayak Supports Breast Cancer Research with Pink Edition Inlet Foldable Kayak
Emeryville, CA /OUTDOOR SPORTSWIRE/ - Oru Kayak, the original origami kayak brand, is proud to announce its Breast Cancer Awareness campaign, featuring the brand’s popular Inlet kayak in a special Breast Cancer Awareness Pink. Designed with pink accents and pink buckles, 5% of proceeds from sales of the collection...
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September 26, 2023
United States Ski Mountaineering Association Continues Preparations for Olympic Debut in 2026
Silverthorne, CO /OUTDOOR SPORTSWIRE/ - The United States Ski Mountaineering Association (USA Skimo) announced today that it has entered into an agreement with the U.S. Olympic & Paralympic Committee to establish an Olympic high-performance program for Ski Mountaineering before the sport makes its debut at the Olympic Winter Games Milan-Cortina 2026. In...
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September 26, 2023
Smartwool Announces “Second Cut Resale,” a Resale Program Enabled by thredUP’s Resale-as-a-Service®
September 26, 2023 (Denver, CO and Oakland, Calif.)/OUTDOOR SPORTSWIRE/ – Smartwool, a manufacturer of Merino wool-focused products for active living, and thredUP (NASDAQ: TDUP, LTSE: TDUP), one of the largest online resale platforms for apparel, shoes, and accessories, today announced “Second Cut™ Resale,” a program that allows customers to shop secondhand products...
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September 25, 2023
The Daily Awards by Outdoor Retailer Open to All – Entries Due Oct. 2
SAN JUAN CAPISTRANO, CALIFORNIA – (September 25, 2023) /OUTDOOR SPORTSWIRE/ - The Daily by Outdoor Retailer, the outdoor industry news source, has launched a new awards program to honor outdoor business operators and celebrate their achievements. Open to all companies in the outdoor industry, there is no requirement to be...
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September 25, 2023
Wondery Outdoors Introduces Hike Crew Series of Inclusive Community Events
September 25, Los Angeles, Calif. /OUTDOOR SPORTSWIRE/ – Wondery Outdoors, the women’s apparel and gear brand on a mission to be the most diverse and inclusive brand in the outdoor industry, is launching its all-new Hike Crew series. A free community event aligned with Wondery’s commitment to leadership in greater diversity,...
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September 25, 2023
The Conservation Alliance Announces 2023 Summer Grant Recipients
Sept. 25, 2023/OUTDOOR SPORTSWIRE/ – The Conservation Alliance (TCA) is excited to announce the recipients of its Summer 2023 Grant Cycle. In this cycle, $650,000 in grants were dispersed to 15 organizations working to protect outdoor spaces and wild places throughout North America. TCA is on track to award more than...