September 18, 2023

Houdini Sportswear Expands Circularity Platform, Opens “Houdini Circle”, First Retail Concept Offering Rental, Repair, Subscription, Trade-In and Pre-Loved Apparel

STOCKHOLM (September 18, 2023)/OUTDOOR SPORTSWIRE/ – Houdini, the Swedish circular sportswear company committed to sustainable innovation since 1993, is expanding its circularity platform, opening the first retail concept of its kind on September 28 in Stockholm’s premier shopping district. Customers may choose how they access their garments, including renting apparel, subscribing to...

September 18, 2023

Mountain Hardwear Launches Seek Wilder Paths Campaign, Kicking Off a Fresh New Brand Identity

Richmond, Calif. (Sept. 18, 2023)/OUTDOOR SPORTSWIRE/ – After three decades in business and in the mountains, Mountain Hardwear, leader in performance equipment and apparel for climbers, mountaineers and outdoor athletes, introduces a brand evolution centered around its purpose: Seek Wilder Paths. Kicking off the rebrand is a campaign of the same namesake,...

September 18, 2023

POC Appoints New CEO

/OUTDOOR SPORTSWIRE/ – Experienced CEO and cycling industry leader Derek Bouchard-Hall appointed as POC Chief Executive Officer (CEO). POC, a leading manufacturer of helmets, eyewear, protection and apparel, was founded in 2005 in Sweden with the mission to ‘protect lives and reduce the consequences of accidents for athletes and anyone...

September 18, 2023

mountainFLOW Revolutionizes Home Waxing with New Handheld Infrared Waxer

CARBONDALE, CO - September 18, 2023 /OUTDOOR SPORTSWIRE/ – mountainFLOW, a leading provider of eco-friendly ski, snowboard and bike products, announced today the launch of a new Infrared Waxer, the company’s latest product connected to their successful sustainable wax and tuning solutions and a new innovation that brings professional-grade waxing into...

September 18, 2023

Everest Launches New E-commerce Platform

The Woodlands, Texas – September 18, 2023 /OUTDOOR SPORTSWIRE/ - Everest, the prominent online marketplace for outdoor enthusiasts, is excited to announce the launch of its new and improved website. You can explore the upgraded site at www.everest.com, designed to offer user focused navigation, enhanced AI fueled search capabilities, and...

September 15, 2023

Dynafit Wins Awards For New Tigard 130 Ski Boot

BOULDER, CO (Sept. 15, 2023) /OUTDOOR SPORTSWIRE/ – Dynafit, a global leader and innovator in backcountry skiing, will head into the upcoming 2023-24 winter season celebrating a pair of accolades for its new Tigard 130 Boot, which has picked up Editor’s Choice awards from both Outside and Backcountry Magazine. The new...

September 15, 2023

The James Brand Appoints Dustin Aron to Director of Marketing and Sales

PORTLAND, OR (September 15, 2023) /OUTDOOR SPORTSWIRE/ - The James Brand – makers of modern, minimal, everyday carry products – announces today the appointment of Dustin Aron to Director of Marketing and Sales. In his new role, Aron will manage strategy and implementation to increase consumer awareness and engagement, execute...

September 15, 2023

Discover the Thrill of the Wilderness, and the Agony of Extreme Conditions in New Docu-Series from Outdoor Channel: “Life on the Edge”

DENVER (September 15, 2023)/OUTDOOR SPORTSWIRE/ – Outdoor Channel’s extreme, off-grid, original, docu-series Life on the Edge will showcase the stamina and grit it takes to survive on the Aleutian Islands beginning on September 29 at 9 p.m. ET. Life on the Edge chronicles the lives of fearless homesteaders and daring American entrepreneurs as they live off-the-grid in some of the harshest and most unforgiving terrain in the world. The series...

September 15, 2023

Ibex Launches their Ibex Labs label, an elite collection of limited run products

Nederland, CO (September 15, 2023)/OUTDOOR SPORTSWIRE/ – Ibex, leader in merino wool apparel and accessories, is excited to announce the launch of a new label, Ibex Labs. Ibex Labs will feature small batch, limited edition collections that prioritize innovation, performance, quality, and sustainability. As a small, privately-owned brand, Ibex recognizes the unique...

September 15, 2023

Eighth Montane Grand Traverse Mountain Run and Mountain Bike Events See Exciting Finish

ASHINGTON, England (September 15th, 2023) /OUTDOOR SPORTSWIRE/ – The Montane Grand Traverse Mountain Run and Mountain Bike races have seen Keegan Oldani and Logan Greydanus claim victory, as the events celebrated a successful eighth year. The Mountain Run event saw Oldani claim victory with a time of 6 hours 14...