June 29, 2023

MEC tied for Top Place as Canada’s Most Trusted Brand

Vancouver BC, June, 2023 /OUTDOOR SPORTSWIRE/ – Mountain Equipment Company (MEC) is proud to announce its recognition as Canada’s most trusted brand (tied with COSTCO). This accolade, bestowed by The Gustavson Brand Trust Index, reflects the company’s long-term commitment to fostering trust by delivering exceptional customer experiences, and offering unparalleled value on...

June 29, 2023

Völkl US skiers look to ride success into 23/24 World Cup and Nor-Am Seasons

Lebanon, NH (June, 2023)/OUTDOOR SPORTSWIRE/ – Four US skiers on Völkl skis head into the 23/24 ski season with high expectations following strong 22/23 campaigns. George Steffey, Brian McLaughlin, Cooper Puckett, and Camden Palmquist, each had successful seasons and eye new goals for the coming season. “With these 4 talented men...

June 29, 2023

Meindl USA Steps Forward with Backbone as PR Agency of Record

SIDNEY, Neb. /OUTDOOR SPORTSWIRE/ - Meindl USA, the exclusive provider of Meindl’s premium handcrafted footwear in North America, has selected Backbone as its public relations agency of record. Founded in 2019 by experienced professionals in the footwear and outdoor industry, Meindl USA was born from a passion to make Meindl’s...

June 29, 2023

Two-Time MLB All-Star Justin Turner Creates Signature Collection with Kaenon Sunglasses

Irvine, Calif (June 29, 2023)/OUTDOOR SPORTSWIRE/ – Kaenon is releasing its first signature sunglass collection with two-time MLB All-Star Justin Turner. The first installment of the Justin Turner Signature Collection from Kaenon includes two versions of the Arcata SR, Turner's preferred model for on-field play. Unlike typical athlete-endorsement relationships, Turner has a...

June 29, 2023

Aleck and SMITH Announce Strategic Partnership to Integrate Crash Sensor Technology into Bike Helmets for 2024

South Lake Tahoe, CA (June. 29, 2022) /OUTDOOR SPORTSWIRE/ – Aleck® – the industry-leading maker of wireless helmet audio systems for outdoor sports – and SMITH – the global market leader in snow goggles and helmets, and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – announce a strategic...

June 28, 2023

Koroyd Announces Substantial Growth Across New Headquarters and Hires, Innovation Investment, And Brand Relaunch

MONTE CARLO, MONACO (June 28, 2023) /OUTDOOR SPORTSWIRE/ - KOROYD® - a global leader in advanced impact protection technology - is excited to announce substantial strategic growth developments across the company, including relocation to an expanded headquarters, new hires across all business sectors, complete relaunch of brand identity and messaging,...

June 28, 2023

SMITH Announces New Ultrarunning Team & The Launch of The Vert Pivlock Performance Sunglass

PORTLAND, Oregon /OUTDOOR SPORTSWIRE/ - SMITH is excited to announce the growth of its performance running category with new innovative eyewear, the Vert PivLock™ sunglass, along with the addition of several industry-leading professional ultrarunners expanding the incredible team of athletes and ambassadors for the iconic active sports brand. Following the...

June 28, 2023

686 Finds Perfect Fit with Backbone as Agency of Record

LOS ANGELES (June 28, 2023) /OUTDOOR SPORTSWIRE/ - 686, the veteran snowboard, ski and technical apparel brand, has signed with Backbone for public relations, affiliate and influencer management services. “We love that 686 is one of the pioneering snow brands from the early 90’s and the only one that is...

June 28, 2023

Five Sweet Protection Bike Helmets Among Safest in Renowned Virginia Tech Helmet Ratings

BOULDER, CO - June, 2023/OUTDOOR SPORTSWIRE/ – Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that five of its acclaimed bike helmet models have been named among the safest helmets on the market, currently tested by the renowned Virginia Tech Biomechanics Helmet Lab. The new Falconer...

June 28, 2023

Astral’s 14th Limited Edition PFD Inspired by Pro Kayaker Nouria Newman

June 28, 2023– Asheville, NC /OUTDOOR SPORTSWIRE/ – Astral is proud to introduce a limited edition GreenJacket Rescue PFD in collaboration with world-renowned athlete and Astral Archetype Nouria Newman. Dubbed the ‘Wild Things’ GreenJacket LE, the design features abstract illustrations by California-based surfer, painter, muralist, and illustrator Bret Brown. This is...