PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 27, 2023
The Rossignol Group passes the milestone of €400 million in revenue with 28% growth and continues its all-season diversification and its commitment to a more responsible economic model
St-Jean-de-Moirans, France (April 27, 2023)/OUTDOOR SPORTSWIRE/ – After a strong rebound in the 2021-2022 financial year (€313 million in revenue), the Rossignol Group recorded very strong growth in its activities for the 2022-2023 financial year, up 28%, with €401 million in revenue (as of March 31st, 2023). Founded 116 years ago...
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April 27, 2023
Montane Launches Spring Challenge with Strava
ASHINGTON, England (April 27th, 202)/OUTDOOR SPORTSWIRE/ – Launching in May, the Montane 30km Spring Challenge challenges Strava users far and wide to get outside and make the most of spring by completing a 30km distance over a two-week period, either in segments or in one go, starting from May 1st through May...
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April 27, 2023
Utu Outdoor Skincare Names The Sideways Life Its PR Agency of Record
Los Angeles, CA /OUTDOOR SPORTSWIRE/ – Utu, the new advanced skincare brand for outdoor lovers, has appointed The Sideways Life as its PR agency of record. The Sideways Life will handle all public relations activities for Utu, including media relations, gifting, and brand partnerships. Utu’s mission to protect, nourish and rejuvenate...
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April 27, 2023
ICEMULE Coolers Introduces Recycled Backpack Cooler Made with Recycled PET Plastic
ST. AUGUSTINE, Fla. (April, 2023)/OUTDOOR SPORTSWIRE/ – ICEMULE Coolers—makers of the most portable, premium backpack coolers—is launching the Recycled Jaunt, a new backpack cooler made with a recycled exterior and webbing, in an effort to encourage the cooler industry toward a more sustainable future. The R-Jaunt recycled rPET nylon fabric is...
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April 27, 2023
The Dyrt releases curated collection of 5,000 free camping locations
PORTLAND, Ore. /OUTDOOR SPORTSWIRE/ - The Dyrt, the No. 1 app for camping information and booking, has launched a new feature which maps the largest collection of free camping locations in the U.S., all accessible by car. Campers can use this feature to navigate more than 5,000 free camping locations...
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April 27, 2023
Beyond The Cloudburst: Black Diamond’s Stormline Overcomes to Make The Grade
TUCSON, ARIZONA USA /OUTDOOR SPORTSWIRE/ – An overachiever among its peers, the BLACK DIAMOND Stormline Stretch Rain Shell isn’t afraid of the four seasons. As a result, it wins ‘Made the Grade’ status from Investment Grade Gear for performance, value, and longevity. ‘Rare is the shell under $200 worth taking across the seasons...
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April 26, 2023
The Original Astronaut Ice Cream is Back and Ready for Launch
BOULDER, Colo. (April 26, 2023) /OUTDOOR SPORTSWIRE/ – Astronaut Ice Cream, the original source for freeze-dried astronaut ice cream developed with NASA in 1974, is now available for purchase on its redesigned website, the Smithsonian Air and Space Museum, Disney Theme Parks, Universal Studios, Ron Jon Surf Shops, and Paper Source...
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April 26, 2023
Italy’s UYN (Unleash Your Nature) Introduces Next Generation of Planet-Friendly Footwear and Socks in the U.S.; Apparel Debuting September 2023
Marblehead, Mass. (April 26, 2023)/OUTDOOR SPORTSWIRE/ – Italy’s UYN (Unleash Your Nature, pronounced “win”), a Trerè Innovation company, today introduced its first U.S. line of plant and bio-based base layers manufactured in Pennsylvania, footwear and socks. Specifically, UYN is debuting the first shoes entirely derived from socks; 100% bio-based base layers made...
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April 26, 2023
SCARPA Adds New Sales Team in Mid-Atlantic
BOULDER, Colo. (April 26, 2023)/OUTDOOR SPORTSWIRE/ – SCARPA, manufacturer of performance outdoor and mountain footwear, announced a new partnership this month with well-known outdoor industry sales group Alpin Sports Group, which will direct sales for SCARPA in the Mid-Atlantic territory. Agency Principal Rand Whitney and his team have worked with numerous outdoor...
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April 26, 2023
Real Food, Real Energy: Maghalie Rochette x HOLOS Helmet Collaboration
Québec City – April 26, 2023 /OUTDOOR SPORTSWIRE/ – HOLOS, the Canadian organic overnight muesli ‘superfood’ brand fueling athletes of all kinds to new personal bests, and Maghalie Rochette, elite Canadian off-road cyclist and host of the ‘Fever Talk’ podcast, are thrilled to announce a new custom helmet sponsorship. While it’s...