PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 20, 2023
Bajío Sunglasses Expands Spring 2023 Collection With New Ozello Eco-Conscious Frames
NEW SMYRNA BEACH, Fla. (April 20, 2023) - Bajío Sunglasses, maker of blue-light filtering, sustainably-made, performance sunglasses that are built to save the world’s saltwater flats and estuaries, is proud to announce that it has officially added Ozello to its spring 2023 collection. This new style was named after one...
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April 20, 2023
Tread Labs Footwear Celebrates Earth Day Announcing Nearly 10,000 Insoles and Sandals Have Been Refurbished
WOBURN, Mass. (April 20, 2023) /OUTDOOR SPORTSWIRE/ - Tread Labs, a leading performance insole and footwear brand established by Chaco founder Mark Paigen, today announced it refurbished nearly 10,000 insoles and sandals since its founding in 2017. The process, done by hand at its company headquarters in Woburn, takes approximately...
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April 20, 2023
Arc’teryx Expands Chicago Presence with New Oakbrook Center Opening
20 APRIL 2022 /OUTDOOR SPORTSWIRE/ | This week Arc’teryx, the Canadian high-performance mountain gear and apparel brand, expanded to a third store in the Chicago area with the opening of Arc’teryx Oakbrook Center. Located west of downtown Chicago, the new store occupies 4,788 square feet in the popular Oakbrook Center....
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April 20, 2023
Athena Expands RV Park Division to Columbus, Ohio
ORLANDO, Fla., April 20, 2023 -- Athena Real Estate, LLC is pleased to announce the acquisition of Columbus Campground & RV Park, formerly Cross Creek Camping Resort. The RV Park is 21.8 miles from downtown Columbus, Ohio. This award-winning, family-friendly, all-season park in Delaware County boasts full amenities, an ideal location, and 200...
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April 20, 2023
Back and Better Than Ever, Honey Stinger Releases Reformulated Caffeinated Chews
Steamboat Springs, Colo. (April 20th, 2023) /OUTDOOR SPORTSWIRE/ – Honey Stinger is excited to relaunch its caffeine chews, a longtime athlete favorite, now reformulated and repackaged for better performance, and even better flavor. The new caffeinated chews contain a nearly 3-to-1 ratio of sodium to potassium for added electrolytes and caffeine...
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April 20, 2023
GU Energy Labs Celebrates Major Recycling Milestone
BERKELEY, CA (April 20, 2023)/OUTDOOR SPORTSWIRE/ – Leading sports nutrition brand GU Energy Labs, announced today that it has kept over 3 million used performance nutrition packets and packaging out of landfills through its free Performance Nutrition Recycling Program created in partnership with TerraCycle, the world's leader in the collection and repurposing...
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April 20, 2023
SCARPA adds climber Shawn Raboutou to athlete roster, along with 10 other alpinists, trail runners and climbers
BOULDER, Colo. (April 20, 2023)/OUTDOOR SPORTSWIRE/ – SCARPA, one of the world’s leaders in performance mountain footwear, added climber Shawn Raboutou to its roster of professional athletes and ambassadors. The Boulder, CO native is currently the only person with two V17 (9A) ascents under his belt and will spend the coming year...
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April 20, 2023
Norrøna Acquires Luxury Paradise for Mountain Bikers
OSLO, Norway (April 20, 2023)/OUTDOOR SPORTSWIRE/ – Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, has acquired the Canvas Hotel Telemark. A paradise for mountain bikers, with more than 100 kilometers of slickrock trails connected by singletrack, the property features luxury yurts for glamping, as well as freshly...
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April 20, 2023
Cascade Designs, Inc. Welcomes Kevin Cooke as New Director of VARILITE™
SEATTLE, Wash. (April 20, 2023) /OUTDOOR SPORTSWIRE/ – Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine, PackTowl and VARILITE, announced today the hire of Kevin Cooke as its new Director of VARILITE, the leader in Air-Foam Floatation wheelchair seat cushions and back supports. In this role, Cooke will handle...
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April 20, 2023
Purra Performance Launches As The First Safe And Permanent Antimicrobial Consumer Products Brand, With A Separate B2B Division For Brands Looking To Adopt Its Patented Antimicrobial Technologies
(Laguna Beach, CA – April 20, 2023) /OUTDOOR SPORTSWIRE/ - Outdoor and apparel industry entrepreneur Mark Miller is leveraging patented and proprietary technology to launch Purra Performance, a first-of-its-kind antimicrobial lifestyle brand and B2B manufacturing solutions provider. The foundation of Purra Performance is built on its exclusive global license for...