PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 11, 2024
Tifosi Optics Expands Swank Collection with Reading Lenses
Watkinsville, GA (October 11, 2024) /OUTDOOR SPORTSWIRE/ - Tifosi Optics, a leading brand in sport and lifestyle sunglasses, is excited to announce the launch of its Readers Collection, featuring the brand’s popular Swank and Smirk frames in three different focal strengths. These new offerings provide an affordable, stylish solution for...
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October 10, 2024
SMITH Launches new Seeker Sunglass Merging Style & Tech for Outdoor Pursuits
PORTLAND, OREGON (Fall 2024) /OUTDOOR SPORTSWIRE/ - Performance reimagined for today’s explorers, the new Seeker sunglass from SMITH is crafted for all terrains and endless pursuits. From running, hiking, biking, and alpine adventures, the Seeker is tailored in form and function from athlete feedback, including Anton Krupicka, by blending hidden...
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October 10, 2024
Norda and SOAR Launch Premium Trail-Running Apparel Collaboration
10 OCTOBER, 2024, CANADA /OUTDOOR SPORTSWIRE/ - For its latest release, Canadian trail running brand norda launches an apparel collaboration with British running brand SOAR. Rooted in their passion for serving runners with the very best, the footwear brand and apparel brand have come together to create a collection of seven...
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October 10, 2024
POC and Marco Odermatt unveil a new signature-edition helmet
STOCKHOLM, Sweden /OUTDOOR SPORTSWIRE/ — Ahead of the new ski season, POC, manufacturer of industry leading helmets, eyewear, protection and apparel, and Marco Odermatt, one of the best alpine ski racers in the world today, are proud to introduce a new signature-edition helmet, designed exclusively by Odermatt and POC, and...
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October 10, 2024
Astral Releases 15th Limited Edition PFD in Collaboration with whitewater legend Dave Fusilli
Oct. 10, 2024– Seattle, Wash. /OUTDOOR SPORTSWIRE/– Astral is proud to introduce its latest GreenJacket LE™ in collaboration with whitewater legend Dave Fusilli. This limited edition jacket is about enjoying the river with everyone, rolling deep, and being supportive of each other’s dreams, similar to a wolf pack. Featuring motifs...
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October 10, 2024
Active Footwear Gets a Refresh
[Seattle, WA, October 10, 2024] /OUTDOOR SPORTSWIRE/— Continuing its mission of keeping outdoor gear and apparel in use longer, Nikwax, the international leader in PFAS-free technical cleaners and waterproofing products, has released Footwear Refresh. The latest product in its Refresh line, Footwear Refresh is a high-powered deodorizing cleaner designed to...
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October 10, 2024
Maven Extends Its Line of CRS Riflescopes With The CRS.3
LANDER, Wyo. (Oct. 10, 2024) /OUTDOOR SPORTSWIRE/– Maven Outdoor Equipment Company, a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices, has expanded its award-winning line of CRS riflescopes known for their exceptional value with the new CRS.3. The CRS.3 is the latest entry to Maven’s CRS riflescope...
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October 10, 2024
Moultrie Expands Edge 2 Series with First Lite Edition
BIRMINGHAM, Ala. (October 10, 2024) /OUTDOOR SPORTSWIRE/— Moultrie, the leading innovator in trail camera and feeder technology, has teamed up with First Lite to offer the popular Edge 2 series cell cameras in Specter™ Camo. This partnership merges the bold essence of Moultrie and MeatEater (owners of First Lite) into...
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October 10, 2024
Oberalp Group Adds New Sales Rep For Salewa, Evolv
Boulder, CO (October 10, 2024) /OUTDOOR SPORTSWIRE/ - The Oberalp Group, which owns Salewa, Dynafit, Pomoca, Wild Country, and Evolv, announced today that it has added Paul Gerten and his firm Gerten Outdoors to represent Salewa and Evolv in the Midwest Territory, placing an industry veteran in charge of the...
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October 10, 2024
Celebrating 30 Years of Outdoor Channel with Jackie Bushman of “Buckmasters”
Jackie Bushman of “Buckmasters” DENVER (October 10, 2024) – The Outdoor Channel proudly celebrates its 30th anniversary this year, marking three decades of excellence in outdoor programming. To commemorate this significant milestone, Jackie Bushman, renowned host of the popular TV series Buckmasters, shares his insights and experiences, reflecting on the...