PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 20, 2023
Cascade Designs, Inc. Welcomes Kevin Cooke as New Director of VARILITE™
SEATTLE, Wash. (April 20, 2023) /OUTDOOR SPORTSWIRE/ – Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine, PackTowl and VARILITE, announced today the hire of Kevin Cooke as its new Director of VARILITE, the leader in Air-Foam Floatation wheelchair seat cushions and back supports. In this role, Cooke will handle...
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April 20, 2023
Purra Performance Launches As The First Safe And Permanent Antimicrobial Consumer Products Brand, With A Separate B2B Division For Brands Looking To Adopt Its Patented Antimicrobial Technologies
(Laguna Beach, CA – April 20, 2023) /OUTDOOR SPORTSWIRE/ - Outdoor and apparel industry entrepreneur Mark Miller is leveraging patented and proprietary technology to launch Purra Performance, a first-of-its-kind antimicrobial lifestyle brand and B2B manufacturing solutions provider. The foundation of Purra Performance is built on its exclusive global license for...
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April 20, 2023
SMARTWOOL Base Layer Gets Seen Wearing ‘Made the Grade’ Award
TUCSON, ARIZONA USA /OUTDOOR SPORTSWIRE/ – Built with consistency, integrity, and year-round performance, INVESTMENT GRADE GEAR has awarded the SMARTWOOL Merino Short Sleeve Tee with 'Made the Grade' status. Fitting the mantra of Know It, Trust It, Keep It. TM, this product has been under scrutiny for well over seven years before receiving...
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April 19, 2023
The Thru-Hike Syndicate Embarks on its 9th Season of Supporting the Thru Hike Community
San Francisco, CA - April 19, 2023 /OUTDOOR SPORTSWIRE/ - JAM Collective, a dynamic and versatile public relations and communications agency with 20 years of experience in the outdoor space, is pleased to announce the roster of ambassadors for the Thru-Hike Syndicate’s 2023 season. Now entering its ninth season, the Thru-Hike...
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April 19, 2023
The Mothership Classic Ski-a-Thon Raises $164,000 for High Fives Foundation
OLYMPIC VALLEY, Calif. - April 19, 2023 /OUTDOOR SPORTSWIRE/ – The 9th Annual Mothership Classic ski-a-thon was a success, raising $164,000 for the High Fives Foundation, a Tahoe-based nonprofit on a mission to provide individuals with life-altering injuries with resources and a community to get back to their active pursuits of...
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April 19, 2023
Harvest Hosts Releases CampersCard Membership, the “VIP” Card for Campground Stays
VAIL, Colo., April 19, 2023 -- Harvest Hosts, a membership program that gives RVers access to unique RV camping options, is announcing the availability of its newest membership – CampersCard. RVers and campers of all types can now sign up to receive campground discounts and benefits, including discounts and perks at quality campground...
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April 19, 2023
Aleck Launches the First True Wireless, Near-Ear Audio and Comms for Cyclists
Monterey, CA (Apr. 19, 2023) /OUTDOOR SPORTSWIRE/ – Today marks the launch of Aleck’s highly anticipated Kickstarter presale of the new Aleck Punks, the bike industry’s first true wireless, near ear audio and communication system for cyclists. The Punks securely attach to helmet straps and deliver crystal clear sound and unlimited-range...
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April 19, 2023
Women’s Apparel Brand Peppermint Cycling Co. Rolls into US Market
MONTREAL (April, 2023) /OUTDOOR SPORTSWIRE/ – Peppermint Cycling Co., the premium women’s cycling apparel brand based in Quebec, is expanding sales and distribution into the US marketplace. Founded in 2015, Peppermint offers high-quality, stylish women’s apparel for road, mountain bike, and gravel riding. Peppermint’s Spring 2023 line is available online starting...
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April 19, 2023
Helinox Sets New Standard with Launch of Chair Zero Large
BERKELEY, Calif. - April 19, 2023 /OUTDOOR SPORTSWIRE/ – Helinox, the brand that created the category of lightweight, portable furniture, today introduces the new Chair Zero L, the latest in the brand’s growing range of ultralight backpacking chairs. Starting with the proven design of the original and bestselling Chair Zero, the...
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April 19, 2023
Mountain Hardwear Announces Partnership with Leave No Trace
Richmond, Calif. (April 19, 2023) /OUTDOOR SPORTSWIRE/ – Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and outdoor athletes, is proud to announce its partnership with Leave No Trace, a nonprofit organization dedicated to research and science-based education and skills to help people care for the outdoors....