PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 5, 2023
Grayl Boosts Performance of Bestselling GeoPress Purifier Bottle with New One-Way Valve for On-the-Go Hydration with Electrolytes
SEATTLE, Wash. (April 5, 2023) /OUTDOOR SPORTSWIRE/ – Grayl, the company empowering adventures with products that enable self-sufficiency, is boosting the performance of their best-selling GeoPress Water Purifier Bottle with a redesigned filter cartridge and addition of a new One-Way Valve that allows the use of electrolytes and other drink mixes, something...
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April 5, 2023
Winmark – the Resale Company Announces Resale Partnership with Elan
MINNEAPOLIS /OUTDOOR SPORTSWIRE/ –Winmark Corporation announced today that it has entered into a partnership with Elan, the definitive brand delivering unparalleled skiing experiences. Winmark will become the Official Resale Partner of Elan, and Elan will be a Premier Sustainability Partner of Winmark and Play It Again Sports. As partners equally driven by...
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April 5, 2023
evo Announces Big Plans Ahead of Bike Season
SEATTLE, WA. April 5, 2023 /OUTDOOR SPORTSWIRE/ – Outdoor retailer and lifestyle brand evo has continuously invested in the mountain bike category since 2014, when it first started selling bikes. This year, evo is significantly increasing its commitment to mountain biking with more new product launches and collaborations than ever, new...
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April 5, 2023
MTNTOUGH Inc. Names Ryan Watson as Chief Marketing Officer
Bozeman, MT (April 5, 2023) /OUTDOOR SPORTSWIRE/ – MTNTOUGH Inc., a leader in physical fitness, mental toughness, and nutritional training, today announced that it has named Ryan Watson as Chief Marketing Officer. Watson’s comprehensive experience with digital applications and consumer acquisition adds fuel to MTNTOUGH’s rapidly growing brand and program offerings....
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April 4, 2023
Chums Expands Sales Rep Force to Bolster Specialty Retail Growth
Salt Lake City, UT (April 4, 2023)/OUTDOOR SPORTSWIRE/ – Chums, the iconic leader in eyewear retainers and outdoor accessories, is making key additions to its team of well-established outside sales reps as part of its continued focus on growing its specialty retail business. Additions to the expanded Chums rep force include Rocky...
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April 4, 2023
Costa Sunglasses grows its hybrid category with frames built for life on and off the water
DAYTONA BEACH, Fla. (April 4, 2023) /OUTDOOR SPORTSWIRE/ – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, celebrates 40 years of making the best sunglasses on the water in 2023 by growing its hybrid category of frames. New to the lineup for the spring, Mainsail and Aleta are...
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April 4, 2023
Cannondale Launches New Habit Mountain Bikes
Wilton, Conn. – April 4, 2023 /OUTDOOR SPORTSWIRE/ – Today, Cannondale unveiled its latest mountain bike offering, the all-new Habit. Significantly updated and refined, Cannondale’s best-selling, best reviewed mountain bike now comes in two distinct configurations: Habit and Habit LT. “We built the Habits for mountain biking, pure and simple” said...
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April 4, 2023
Candela Launches New Electric Foiling Alternative for Anglers and Outdoor Enthusiasts
STOCKHOLM, April. 4, 2022 /OUTDOOR SPORTSWIRE/ – Fresh off the successful debut of the only production electric hydrofoil boat, the Candela C-8 at the Consumer Electronics Show in January, today the Swedish company Candela announces a new, highly-versatile C-8 Center Console (CC) model that brings electric mobility to anglers and outdoor adventurers...
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April 4, 2023
Thousand Prioritizes Inclusivity and Rider Diversity in Heritage 2.0 – An Innovative Evolution of its Best-Selling Helmet
Los Angeles (April 4, 2023) /OUTDOOR SPORTSWIRE/ – Thousand, creators of vintage-inspired, innovative bicycle helmets and safety accessories, is proud to announce the launch of its Heritage 2.0 helmet, the next evolution of the brand's flagship model. Thousand prioritized diversity and inclusivity in designing the new helmet, hosting a comfort study performed...
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April 4, 2023
ROLL Recovery Partners with Ragnar Relay as Official Sponsor for 2023 Season
BOULDER, Colo. (April 04, 2023)/OUTDOOR SPORTSWIRE/ – ROLL Recovery, a leader in recovery and athletic performance and innovators of deep tissue massage therapy tools, is delighted to announce its partnership with Ragnar Relays as their official recovery sponsor for 2023. ROLL Recovery, together with selected sponsors, will support the launch of...