PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 9, 2024
Astronaut Foods continues 50th anniversary celebration with Anniversary Sale and an array of space-related activations
BOULDER, Colo. (Oct. 9, 2024) /OUTDOOR SPORTSWIRE/ - This year, Astronaut Foods is over the moon to commemorate the 50th anniversary of Astronaut Ice Cream, the out-of-this-world treat that has delighted taste buds and captured imaginations since its launch in 1974. To celebrate and honor this milestone, Astronaut Foods is...
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October 9, 2024
Snowsports Industries America (SIA) Announces 2024 Compliance Alliance Calls Series and New Tools for Regulatory Compliance
Park City, UT – October 8, 2024 /OUTDOOR SPORTSWIRE/ - Snowsports Industries America (SIA), the premier trade association representing the winter outdoor industry, is excited to announce its 2024 Compliance Alliance Call Series, along with new critical tools and resources to help businesses in the winter outdoor industry navigate the...
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October 9, 2024
Rab’s Tour Pant Picks Up Backcountry Magazine Editors’ Choice Award
Louisville, CO - /OUTDOOR SPORTSWIRE/ Rab, the industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, added another accolade today as Backcountry Magazine honored the company’s new Tour Pants with an Editors’ Choice award. Available beginning this fall, the new Tour Pants...
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October 9, 2024
Salt Life Expands into Home with New Furniture Collections in Partnership with Magnussen Home, Debuting at High Point Market
New York, NY /OUTDOOR SPORTSWIRE/ – Salt Life, the iconic coastal lifestyle brand, is excited to announce its expansion into home furnishings with three exclusive furniture collections in partnership with Magnussen Home. These collections, which capture the signature blend of adventure, relaxation, and coastal living of the Salt Life brand,...
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October 9, 2024
Fuel Goods and Pressio Team Up to Support Western North Carolina Businesses Impacted by Hurricane Helene
Asheville, NC /OUTDOOR SPORTSWIRE- Fuel Goods, the inclusive leader in making sports nutrition accessible and approachable for all people and sustainable performance apparel maker Pressio, proudly announce the 828 Endurance Community, a collective relief effort for outdoor and endurance businesses in Western North Carolina impacted by Hurricane Helene. The two...
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October 9, 2024
Stream it Now: MyOutdoorTV’s Realtree Channel Live Scheduled Channel
DENVER (October 9, 2024) /OUTDOOR SPORTWIRE – Available to stream now for a limited time on MyOutdoorTV (MOTV) is the Realtree Channel. This scheduled channel features Bill Jordan, Michael Waddell, Tyler & Colton Jordan, David Blanton, and the crew from Team Realtree. Programs featured include Black Cloud Duck Hunting, Realtree’s Monster...
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October 8, 2024
Sun Valley Resort Welcomes Guests Back for 2024-25 Season
Sun Valley, ID (Oct. 9, 2024) /OUTDOOR SPORTSWIRE/ - Sun Valley Resort, North America's first destination ski resort, established in 1936, looks forward to welcoming guests back for its 89th winter season which commences on Thanksgiving Day, Thursday, November 28, 2024. Sun Valley Resort recently earned its title as the...
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October 8, 2024
Gran Fondo Hincapie Greenville event aims to raise one million dollars to help residents of Polk County
Greenville, S.C./OUTDOOR SPORTSWIRE/ - Gran Fondo Hincapie announces its 13th annual Greenville cycling event, scheduled to take place on Oct. 19, will instead be held as a fundraising event for the local community impacted by Hurricane Helene. “We initially thought that we were going to cancel the event,” said Rich Hincapie,...
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October 8, 2024
Turtle Fur Expands Leadership Team with Four New Hires
Morrisville, Vt. (Oct 8, 2024) /OUTDOOR SPORTSWIRE– Outdoor headwear and accessories brand, Turtle Fur is pleased to add a new Chief Financial Officer, Senior Merchandiser, Controller, and Director of Business Development to the team as part of the company’s mission to invest in their growth. Cambria Schmidt, Chief Financial Officer,...
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October 8, 2024
Bioidentical Ketone Drink Brand Kenetik Announces Alliance with Life Time; New Presenting Sponsor of Iconic Life Time Leadville Trail 100 MTB
MARYLAND /OUTDOOR SPORTSWIRE — Kenetik, the brand behind the world’s first bioidentical ketone drinks today announced a strategic alliance designed to drive innovation in athletic performance and holistic wellness through a variety of high-impact sponsorships and promotions with Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand. As part...