PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 26, 2023
The Original Astronaut Ice Cream is Back and Ready for Launch
BOULDER, Colo. (April 26, 2023) /OUTDOOR SPORTSWIRE/ – Astronaut Ice Cream, the original source for freeze-dried astronaut ice cream developed with NASA in 1974, is now available for purchase on its redesigned website, the Smithsonian Air and Space Museum, Disney Theme Parks, Universal Studios, Ron Jon Surf Shops, and Paper Source...
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April 26, 2023
Italy’s UYN (Unleash Your Nature) Introduces Next Generation of Planet-Friendly Footwear and Socks in the U.S.; Apparel Debuting September 2023
Marblehead, Mass. (April 26, 2023)/OUTDOOR SPORTSWIRE/ – Italy’s UYN (Unleash Your Nature, pronounced “win”), a Trerè Innovation company, today introduced its first U.S. line of plant and bio-based base layers manufactured in Pennsylvania, footwear and socks. Specifically, UYN is debuting the first shoes entirely derived from socks; 100% bio-based base layers made...
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April 26, 2023
SCARPA Adds New Sales Team in Mid-Atlantic
BOULDER, Colo. (April 26, 2023)/OUTDOOR SPORTSWIRE/ – SCARPA, manufacturer of performance outdoor and mountain footwear, announced a new partnership this month with well-known outdoor industry sales group Alpin Sports Group, which will direct sales for SCARPA in the Mid-Atlantic territory. Agency Principal Rand Whitney and his team have worked with numerous outdoor...
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April 26, 2023
Real Food, Real Energy: Maghalie Rochette x HOLOS Helmet Collaboration
Québec City – April 26, 2023 /OUTDOOR SPORTSWIRE/ – HOLOS, the Canadian organic overnight muesli ‘superfood’ brand fueling athletes of all kinds to new personal bests, and Maghalie Rochette, elite Canadian off-road cyclist and host of the ‘Fever Talk’ podcast, are thrilled to announce a new custom helmet sponsorship. While it’s...
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April 26, 2023
Snow Peak Announces Three Community Campout Events in 2023
Portland, OR - April 26, 2023 /OUTDOOR SPORTSWIRE/ – Snow Peak, a Japanese camping brand with over 60 years of history, is pleased to announce the expansion of its Snow Peak Way events in the US. This year, the brand will add two more community campouts, totalling three events from coast...
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April 26, 2023
Game On: Helinox and Café Kitsuné are Back with a New Collection
BERKELEY, Calif. - April 26, 2023 /OUTDOOR SPORTSWIRE/ – Helinox, the original maker of lightweight, portable furniture and accessories, and Café Kitsuné, the specialty coffee retailer from multi-faceted Paris-meets-Tokyo brand Kitsuné, have collaborated on a new, limited edition collection for creating a cafe environment anywhere. Comfortable and stylish, this setup is...
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April 26, 2023
Introducing Gnara Apparel: Women-Led Startup SheFly Apparel Changes Name For Growth & Inclusivity
GUNNISON, COLORADO /OUTDOOR SPORTSWIRE/ - All-female led outdoor apparel company SheFly announces company rebrand as Gnara. After gaining early traction from industry awards and grants, and earning viral popularity with consumers on social media, the company made the decision to change their name in order to expand licensing opportunities, continue...
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April 25, 2023
CAKE launches the Bukk platform in full production
/OUTDOOR SPORTSWIRE/ - CAKE, the Swedish maker of premium lightweight electric motorcycles, unveils the Bukk platform, a highly customizable version of the Limited Edition Bukk electric off-road performance motorcycle that was launched in November of 2022. CAKE continues to deliver a category-leading power-to-weight ratio with its electric drivetrain, forged...
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April 25, 2023
Where Wanderlust Meets Opportunity: Wallabing’s Innovative Peer-To-Peer RV Rental Platform Offers RV Owners and Renters the Open Road to Revenue, Adventure, and Peace of Mind
PLANO, Texas, April 25, 2023 -- With life on the open road remaining as popular and alluring as ever, one innovative company, Wallabing, (https://wallabing.com/), is seeking to transform this growing lifestyle trend by streamlining the recreational vehicle experience for owners and renters. "Owners make more, renters pay less" is the simple...
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April 25, 2023
The Dyrt Releases Curated Collection of 5,000 Free Camping Locations
PORTLAND, Ore., April 25, 2023 -- The Dyrt, the No. 1 app for camping information and booking, has launched a new feature which maps the largest collection of free camping locations in the U.S., all accessible by car. Campers can use this feature to navigate more than 5,000 free camping locations including dispersed campsites,...