April 20, 2023

Back and Better Than Ever, Honey Stinger Releases Reformulated Caffeinated Chews

Steamboat Springs, Colo. (April 20th, 2023) /OUTDOOR SPORTSWIRE/ – Honey Stinger is excited to relaunch its caffeine chews, a longtime athlete favorite, now reformulated and repackaged for better performance, and even better flavor. The new caffeinated chews contain a nearly 3-to-1 ratio of sodium to potassium for added electrolytes and caffeine...

April 20, 2023

GU Energy Labs Celebrates Major Recycling Milestone

BERKELEY, CA (April 20, 2023)/OUTDOOR SPORTSWIRE/ – Leading sports nutrition brand GU Energy Labs, announced today that it has kept over 3 million used performance nutrition packets and packaging out of landfills through its free Performance Nutrition Recycling Program created in partnership with TerraCycle, the world's leader in the collection and repurposing...

April 20, 2023

SCARPA adds climber Shawn Raboutou to athlete roster, along with 10 other alpinists, trail runners and climbers

BOULDER, Colo. (April 20, 2023)/OUTDOOR SPORTSWIRE/ – SCARPA, one of the world’s leaders in performance mountain footwear, added climber Shawn Raboutou to its roster of professional athletes and ambassadors. The Boulder, CO native is currently the only person with two V17 (9A) ascents under his belt and will spend the coming year...

April 20, 2023

Norrøna Acquires Luxury Paradise for Mountain Bikers

OSLO, Norway (April 20, 2023)/OUTDOOR SPORTSWIRE/ – Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, has acquired the Canvas Hotel Telemark. A paradise for mountain bikers, with more than 100 kilometers of slickrock trails connected by singletrack, the property features luxury yurts for glamping, as well as freshly...

April 20, 2023

Cascade Designs, Inc. Welcomes Kevin Cooke as New Director of VARILITE™

SEATTLE, Wash. (April 20, 2023) /OUTDOOR SPORTSWIRE/ – Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine, PackTowl and VARILITE, announced today the hire of Kevin Cooke as its new Director of VARILITE, the leader in Air-Foam Floatation wheelchair seat cushions and back supports. In this role, Cooke will handle...

April 20, 2023

Purra Performance Launches As The First Safe And Permanent Antimicrobial Consumer Products Brand, With A Separate B2B Division For Brands Looking To Adopt Its Patented Antimicrobial Technologies

(Laguna Beach, CA – April 20, 2023) /OUTDOOR SPORTSWIRE/ - Outdoor and apparel industry entrepreneur Mark Miller is leveraging patented and proprietary technology to launch Purra Performance, a first-of-its-kind antimicrobial lifestyle brand and B2B manufacturing solutions provider. The foundation of Purra Performance is built on its exclusive global license for...

April 20, 2023

SMARTWOOL Base Layer Gets Seen Wearing ‘Made the Grade’ Award

TUCSON, ARIZONA USA /OUTDOOR SPORTSWIRE/ – Built with consistency, integrity, and year-round performance, INVESTMENT GRADE GEAR has awarded the SMARTWOOL Merino Short Sleeve Tee with 'Made the Grade' status. Fitting the mantra of Know It, Trust It, Keep It. TM, this product has been under scrutiny for well over seven years before receiving...

April 19, 2023

The Thru-Hike Syndicate Embarks on its 9th Season of Supporting the Thru Hike Community

San Francisco, CA - April 19, 2023 /OUTDOOR SPORTSWIRE/ - JAM Collective, a dynamic and versatile public relations and communications agency with 20 years of experience in the outdoor space, is pleased to announce the roster of ambassadors for the Thru-Hike Syndicate’s 2023 season. Now entering its ninth season, the Thru-Hike...

April 19, 2023

The Mothership Classic Ski-a-Thon Raises $164,000 for High Fives Foundation

OLYMPIC VALLEY, Calif. - April 19, 2023 /OUTDOOR SPORTSWIRE/ – The 9th Annual Mothership Classic ski-a-thon was a success, raising $164,000 for the High Fives Foundation, a Tahoe-based nonprofit on a mission to provide individuals with life-altering injuries with resources and a community to get back to their active pursuits of...

April 19, 2023

Harvest Hosts Releases CampersCard Membership, the “VIP” Card for Campground Stays

VAIL, Colo., April 19, 2023 -- Harvest Hosts, a membership program that gives RVers access to unique RV camping options, is announcing the availability of its newest membership – CampersCard. RVers and campers of all types can now sign up to receive campground discounts and benefits, including discounts and perks at quality campground...