PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 20, 2023
Vasque Invites Customers to Disconnect and ‘Log Outside’
Red Wing, Minn. – (March 20, 2023) /OUTDOOR SPORTSWIRE/ – Vasque Footwear, a family-owned company with more than 55 years of experience in the outdoor footwear sector, is unveiling its new brand purpose, ethos, and tagline brought to life through a global brand campaign that inspires its consumers to disconnect to reconnect...
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March 20, 2023
Shimano Utilizes Patented Technologies in New Additions to Freshwater Lure Lineup
March 20, 2023 - Charleston, SC /OUTDOOR SPORTSWIRE/ – Shimano, a longtime manufacturer of industry-leading fishing tackle, is proud to announce expansions to its extensive lineup of freshwater hard baits. These product offerings are geared towards freshwater anglers looking to entice trophy bites when it matters most. Shimano's revolutionary patented BOOST CONCEPT...
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March 20, 2023
Shimano Introduces New Rod Options for the Muskie Angler
March 20, 2023 - Charleston, SC /OUTDOOR SPORTSWIRE/ – Shimano North America Fishing, a legendary innovator in the fishing tackle industry, is proud to announce new rod options for the dedicated freshwater angler. Shimano left no stone unturned when revamping its eye-catching Sojourn lineup while adding an ever-widening array of Muskie-specific options....
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March 17, 2023
American Mountain Guides Association Applauds Introduction of America’s Outdoor Recreation Act
Boulder, Colo. /OUTDOOR SPORTSWIRE/ - The American Mountain Guides Association applauds Senators Joe Manchin (D-WV) and John Barrasso (R-WY) for the introduction of the America’s Outdoor Recreation Act (AORA), a first-of-its-kind package of outdoor recreation bills. AORA includes the Simplifying Outdoor Access for Recreation Act (SOAR Act) which would modernize...
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March 17, 2023
Outdoor Alliance urges public to support legislation designed to improve outdoor recreation opportunities
Washington, D.C. (March 17, 2023) /OUTDOOR SPORTSWIRE/ – This week, Sen. Joe Manchin (D-WV) and Sen. John Barrasso (R-WY) reintroduced America’s Outdoor Recreation Act (AORA), a first-of-its-kind policy package that aims to improve outdoor recreation on America’s public lands and waters. Public support for AORA will be crucial to its passage...
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March 16, 2023
Krimson Klover Releases New Spring and Summer Collection that Inspires Women to Live Boldly
Boulder, Colo. (March 16, 2023) /OUTDOOR SPORTSWIRE/ - Krimson Klover, an outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back, just released its new 2023 spring and summer collection. With new swimwear, sun shirts, bike and hike pieces...
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March 16, 2023
Zeal Optics Launches New Eco-Focused Sunglasses for Spring/Summer 2023
Boulder, Colo. – March 16, 2023 /OUTDOOR SPORTSWIRE/ – Zeal Optics is expanding its sustainably-focused sunglass collection for the Spring/Summer 2023 season, including several additions to its award-winning See Grass and Eco-Metals Collections. “We’re dedicated to making the most sustainable, premium sunglasses we can, and we’re eager to expand these two best-selling...
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March 16, 2023
PEARL iZUMi Names Purple Orange Brand Communications as Public Relations + Affiliate Agency of Record
Louisville, CO (March 16, 2023) /OUTDOOR SPORTSWIRE/ –PEARL iZUMi, the Colorado-based global leader in cycling apparel and footwear, is pleased to announce a new partnership with Purple Orange Brand Communications to oversee all PR and affiliate efforts on behalf of the brand. Founded over 70 years ago in Japan, PEARL iZUMi...
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March 16, 2023
Auto Elite Releases its Second Proprietary Product Line of Luxury Mercedes Benz Sprinters
ELKHART, INDIANA, UNITED STATES, March 16, 2023 -- Auto Elite, the Premier Partner of Midwest Automotive Designs, announced today that its proprietary Auto Elite Specialty Vans are now ready to ship factory direct from Elkhart, Indiana, the RV Capital of the World. This follows the recent release of Auto Elite’s Eco Revolution and Eco...
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March 16, 2023
Nocs Provisions to Sponsor Western Surfing Association 2023 Championship Tour
ALPINE MEADOWS, Calif. - March 16, 2023 /OUTDOOR SPORTSWIRE/ – Nocs Provisions, maker of adventure-ready binoculars, monoculars, and accessories, today announces its sponsorship of the Western Surfing Association (WSA) 2023 Championship Tour, a nine-event tour for shortboard and longboard surfers of all ages. The WSA Championship Tour features over 600 competitor...