PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 1, 2023
All New Elan Playmaker Transforms the Mountain into your Playgrounds
Begunje, Slovenia (Winter 23/24) /OUTDOOR SPORTSWIRE/ - Elan Skis, handcrafted skis 100% made in the Slovenian Alps for nearly 80 years, transforms the entire mountain into your own playground on the all-new Playmaker. Designed for the pop and playful freeskier who also desires the versatility needed to perform in freeride...
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February 28, 2023
Stellantis Announces $155 Million Investment in Three Indiana Plants to Support North American Electrification Goals
AUBURN HILLS, Mich., Feb. 28, 2023 --Stellantis will invest $155 million in three Indiana plants to build electric drive modules (EDM). The EDM offers an all-in-one solution for EV powertrains with improved performance and range at a competitive cost. The optimized efficiency of the new EDM will help each platform achieve...
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February 28, 2023
Shwood Eyewear names The Sideways Life as PR Agency
Portland, OR /OUTDOOR SPORTSWIRE/ – Shwood Eyewear, the Portland-based purveyor of handcrafted, experimental eyewear and maker of the original wood sunglasses, has named The Sideways Life as its new public relations agency of record. The Sideways Life will support Shwood’s global brand communications as it continues to innovate eyewear in 2023....
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February 28, 2023
Introducing the Helinox x OBEY Collection
BERKELEY, Calif. - February 28, 2023 /OUTDOOR SPORTSWIRE/ – Helinox, the brand that created the category of lightweight, portable furniture, and OBEY, a street art project and an experiment in phenomenology by artist and skateboarder Shepard Fairey, today introduce Helinox x OBEY. The new collection is the result of two creative forces...
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February 28, 2023
Wild Rye Launches Versatile Technical and Lifestyle Collections for Spring 2023
Sun Valley, ID (Feb. 28, 2023) /OUTDOOR SPORTSWIRE/ - Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women-identifying adventurers, announces the launch of its spring 2023 collection featuring 15 new styles and product updates spanning bike, everyday fitness, and lifestyle products. This season’s collection boasts vibrant...
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February 28, 2023
Boating Market Report: Shift in Buyer Intentions Show Normalizing Conditions Are Underway
MIAMI, Fla., February 28, 2023 /OUTDOOR SORTSWIRE/ - The boating market began to normalize last year as buyer interest shifted and the total number of boats sold globally decreased for the first time since the pandemic-driven boom. Boats Group, a global leader in online boating marketplaces, today announced findings from...
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February 28, 2023
POC unveil the Omne Lite and Omne Ultra
/OUTDOOR SPORTSWIRE/ POC is proud to release two brand new helmets; the Omne Lite, a new lightweight, performance driven helmet where low weight and comfort are a rider’s main focus, and the Omne Ultra, a helmet designed for adventure and exploration, a versatile and creative companion developed to protect a rider’s...
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February 27, 2023
Tailwind Nutrition Athletes Dauwalter and Sonnesyn Race to Global Success at Transgrancanaria and The Birkie
DURANGO, Colo. (Feb. 27, 2023) /OUTDOOR SPORTSWIRE/ - Tailwind Nutrition athletes had a banner weekend on both sides of the pond with Courtney Dauwalter dominating the Transgrancanaria Classic 128-kilometer race and Alayna Sonnesyn winning the 55-kilometer American Birkebeiner cross country ski race. Dauwalter finished the challenging course on the...
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February 27, 2023
Outdoor Industry Veteran, Brett Cardamone, Appointed as Trango’s New Brand Manager
Lafayette, CO (February 27th, 2023) /OUTDOOR SPORTSWIRE/ - Trango, the award-winning manufacturer and international distributor of technical climbing equipment, announced the appointment of Brett Cardamone as Brand Manager. Cardamone brings 20 years of experience of creative, brand development, and marketing to Trango. Cardamone was Executive Creative Director at Five Ten...
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February 27, 2023
Elevate Outdoor Collective Announces Josee Larocque as New Chief Operations Officer
February 27, 2022 (Seattle) /OUTDOOR SPORTSWIRE/ Elevate Outdoor Collective is announcing the arrival of Josee Larocque to the organization as its new Chief Operations Officer. Effective immediately, Josee will lead the Global Operations function from manufacturing to distribution. As a key member of the leadership team, she will design solutions to help...