PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 16, 2023
Zeal Optics Launches New Eco-Focused Sunglasses for Spring/Summer 2023
Boulder, Colo. – March 16, 2023 /OUTDOOR SPORTSWIRE/ – Zeal Optics is expanding its sustainably-focused sunglass collection for the Spring/Summer 2023 season, including several additions to its award-winning See Grass and Eco-Metals Collections. “We’re dedicated to making the most sustainable, premium sunglasses we can, and we’re eager to expand these two best-selling...
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March 16, 2023
PEARL iZUMi Names Purple Orange Brand Communications as Public Relations + Affiliate Agency of Record
Louisville, CO (March 16, 2023) /OUTDOOR SPORTSWIRE/ –PEARL iZUMi, the Colorado-based global leader in cycling apparel and footwear, is pleased to announce a new partnership with Purple Orange Brand Communications to oversee all PR and affiliate efforts on behalf of the brand. Founded over 70 years ago in Japan, PEARL iZUMi...
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March 16, 2023
Auto Elite Releases its Second Proprietary Product Line of Luxury Mercedes Benz Sprinters
ELKHART, INDIANA, UNITED STATES, March 16, 2023 -- Auto Elite, the Premier Partner of Midwest Automotive Designs, announced today that its proprietary Auto Elite Specialty Vans are now ready to ship factory direct from Elkhart, Indiana, the RV Capital of the World. This follows the recent release of Auto Elite’s Eco Revolution and Eco...
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March 16, 2023
Nocs Provisions to Sponsor Western Surfing Association 2023 Championship Tour
ALPINE MEADOWS, Calif. - March 16, 2023 /OUTDOOR SPORTSWIRE/ – Nocs Provisions, maker of adventure-ready binoculars, monoculars, and accessories, today announces its sponsorship of the Western Surfing Association (WSA) 2023 Championship Tour, a nine-event tour for shortboard and longboard surfers of all ages. The WSA Championship Tour features over 600 competitor...
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March 16, 2023
Knog Shines in 2023 with New Blinder Integrated Front Lights
March 16, 2023 – Melbourne, Australia /OUTDOOR SPORTSWIRE/ – World-renowned cycling and outdoor accessory brand Knog is thrilled to announce the expansion of its best-selling Blinder Light collection. Combining robust aluminum CNC construction, compact design, optimized beam angles, powerful light output, multiple mounting options, and more competitive price per lumen, the...
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March 16, 2023
Dansko Continues Commitment to a Better Tomorrow with Launch of New Dayna Sandal
/OUTDOOR SPORTSWIRE/ - Just in time for Spring, Dansko, the iconic footwear brand known for its comfort, support, and style, announces the launch of its new Dayna sandal featuring a Vibram ECOSTEP EVO rubber outsole, made with a minimum of 30% recycled rubber. The design and construction of Dayna reflects...
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March 16, 2023
Astral Rides the Award Waves with ‘Made The Grade’ Designation
TUCSON, ARIZONA USA /OUTDOOR SPORTSWIRE/ – Proven in paddling scenarios including frigid, windswept waters in Chile, the YTV Life Jacket has been awarded 'Made the Grade' status from INVESTMENT GRADE GEAR. The mantra of Know It, Trust It, Keep It.TM finds form in this model from North Carolina-based Astral Designs. 'Fit that equals...
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March 16, 2023
Critical Section of the North Country National Scenic Trail is Now Reopened
Washington, D.C. (March 16, 2023) /OUTDOOR SPORTSWIRE/ – National Park Trust is pleased to announce the acquisition of a 3-acre section of privately owned land to expand the North Country National Scenic Trail in Ross Township, MI. This land is critical for hiker safety and will become part of the longest...
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March 16, 2023
Purposeful eyewear for the outdoor-inspired: Colorado company reveals new brand identity and 8 new product lines
WHEAT RIDGE, Colo. (March 16, 2023) /OUTDOOR SPORTSWIRE/ - After one year in the making, Optic Nerve Eyewear reveals a new brand identity with a refreshed logo and tagline that aligns with the launch of eight new products to further elevate the brand’s sustainable offerings. Launched in 1981, this Colorado-based...
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March 15, 2023
Backpacker’s Pantry Hires Sarah Raizk as Vice President of Finance and Accounting
BOULDER, Colo. (March 15, 2023) /OUTDOOR SPORTSWIRE/ - Backpacker’s Pantry, a family-owned maker of gourmet adventure meals, announces today the hire of Sarah Raizk as its new Vice President of Finance and Accounting. In this role, Raizk will lead and oversee the finance, accounting and IT systems at Backpacker’s Pantry...