PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 31, 2023
onX Backcountry Announces Partners for Winter 2023
Missoula, Mont., January 31, 2023 /OUTDOOR SPORTSWIRE/ - onX Backcountry, a navigation and discovery app for outdoor enthusiasts, today announces its suite of powerhouse partnerships for the 2022-2023 winter season. By working closely with the American Avalanche Association (A3), AIARE, American Mountain Guides Association (AMGA), Beacon Guidebooks), Bluebird Backcountry, SheJumps, and...
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January 31, 2023
Heroes Wanted – Apply Starting February 1 and Become a Dynafit Trail Hero
/OUTDOOR SPORTSWIRE/ - Ready for an extraordinary summer 2023 of trail running? Starting February 1, mountain endurance specialist DYNAFIT is again looking for passionate runners for the DYNAFIT Trail Hero Program. Awaiting the winners is a season full of races and events, exciting projects, a fantastic community, and an exclusive...
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January 31, 2023
POC updates its sales organization in North America
/OUTDOOR SPORTSWIRE/ - POC, which has built a reputation on safety, innovation and design, is continuing to enhance its presence and support across critical markets with some updates to its North American and global sales organization. Jonas Sjögren, CEO, POC said – “The North American market has been a fundamental part of...
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January 31, 2023
POC Introduces Propel Aerodynamic Eyewear
/OUTDOOR SPORTSWIRE/ - As part of its Aero initiative POC is delighted to release Propel, its brand-new cycling eyewear designed to enhance aerodynamics and performance for each rider. Developed for high-performance racing and to be the most aerodynamic cycling sunglasses POC has ever produced, Propel is lightweight with a large lens and...
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January 31, 2023
PrimaLoft® Insulation ThermoPlume® Gains Adopters, Momentum
LATHAM, N.Y. (January, 2023) /OUTDOOR SPORTSWIRE/ - PrimaLoft® Inc., a global leader in advanced material technology, has seen a wave of brand adoptions of PrimaLoft® Insulation ThermoPlume® this winter season. ThermoPlume is made up of feather-like plumes of synthetic fibers specially designed to mimic the lightweight warmth, loft, softness and...
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January 30, 2023
Seamless innovations with wool: The Woolmark Company launches first partnership course with Santoni and Studio Eva x Carola
The Woolmark Company’s first partnership course for premier wool education platform, The Woolmark Learning Centre The latest course showcases revolutionary techniques for seamless wool garments and accessories Free online to all users to provide greater knowledge in the textile supply chain Accredited independently by Credly /OUTDOOR SPORTSWIRE/ The Woolmark Company’s...
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January 27, 2023
Tread Labs, Leading Insole and Footwear Brand, Expands U.S. Sales Team Driving Brand Momentum and Doubles Size of Mass. Headquarters
WOBURN, Mass. (January 27, 2023) /OUTDOOR SPORTSWIRE/ - Tread Labs, a leading performance insole brand established by Chaco founder Mark Paigen, today announced it expanded its sales team and doubled the size of its headquarters to accommodate the rapid growth created by wholesale demand for their insole collection. The brand now...
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January 27, 2023
OnePlan partners with World Obstacle to launch new obstacle pack
London, UK – 26 January 2023 /OUTDOOR SPORTSWIRE/ – The world’s leading event site and venue planning platform OnePlan and World Obstacle - International Obstacle Sports Federation today announce a ground-breaking partnership, which will launch a new Obstacle-specific pack for their event planning platform. World Obstacle, the international sports federation that governs...
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January 27, 2023
Norrøna Announces Upcoming In-Store Events and Promotions as Part of its Loyalty Membership Program
BOULDER, Colo. (Jan. 27, 2023) /OUTDOOR SPORTSWIRE/ – Norrøna, the Norwegian outdoor brand known for its sustainably built, premium outerwear, welcomes new members to the brand’s loyalty program that aims to deepen relationships with fans of the brand. Members of Norrøna’s loyalty program receive special perks such as access to exclusive...
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January 26, 2023
Kahtoola Doubles Down on Climate Change with New Forest Green MICROspikes®
Flagstaff, Ariz. (Jan. 26, 2023)/OUTDOOR SPORTSWIRE/ – Kahtoola is excited to announce a new Forest Green edition of its legendary MICROspikes® footwear traction designed to keep you safely outside hiking in snowy, icy and muddy conditions. For every Forest Green pair sold, Kahtoola will donate 2% of sales to the 1% for...