January 17, 2023

ROKA Sees a Clear Future with Backbone Media

AUSTIN, TEXAS. (Jan. 17, 2022) /OUTDOOR SPORTSWIRE/ – ROKA, the prescription eyewear, performance sunglasses, and technical apparel brand, has teamed up with Backbone Media as its public relations and affiliate agency of record. The Colorado-based active lifestyle agency will focus on increasing national brand awareness around the burgeoning performance sunglass and...

January 16, 2023

The High Fives Foundation 2023 Annual Ski-A-Thon Series Kicks Off on March 5th in Sugarbush, Vermont.

TRUCKEE, California (January 16, 2023) /OUTDOOR SPORTSWIRE/ – The High Fives Foundation, the leader in adaptive sports and injury prevention, today announces the launch of the 2023 Ski-a-Thon Series fundraiser. The 12th annual series will comprise three charity events in Vermont, California and Colorado, where participants ski to raise donation funds...

January 16, 2023

Geartrade wins 2023 Outdoor Retailer Innovation Award for national ‘re-commerce’ consignment service

SALT LAKE CITY, UTAH (JANUARY 16, 2023)/OUTDOOR SPORTSWIRE/ – Geartrade, a Climate Neutral Certified marketplace for previously owned (“UnNew”) outdoor gear and apparel, was honored last week as a winner of a 2023 Outdoor Retailer Innovation Award for its groundbreaking national consignment service. The winners of the fifth annual award were announced...

January 13, 2023

Color Your Campsite Bright With Fenix’s Latest Launch — The CL28R Rechargeable Lantern

/OUTDOOR SPORTSWIRE/Move over basic camping lights! The Fenix CL28R has arrived to steal the show! Fitted with a color dial, which allows you to change the color temperature of the light — this rechargeable camping lantern does more than show you the way. Landscape photographers who document their hiking and...

January 13, 2023

Picture Awarded “Fastest Growing Apparel Brand” in US Specialty Outdoor and Snowsports Markets

/OUTDOOR SPORTSWIRE/ – The NPD Group announced the winners of its Outdoor Sports Retail Performance Awards earlier this week, awarding Picture the fastest-growing brand in the apparel category. The award is based on in-store and e-commerce sales revenue in the US outdoor and snow specialty retail markets compiled from NPD Retail Tracking Service data....

January 12, 2023

Noble Oak Partners with World Nature Photography Awards

NEW YORK /OUTDOOR SPORTSWIRE/ - Noble Oak, an award-winning whiskey brand with a noble heart, today announced its partnership with World Nature Photography Awards as the official whiskey sponsor. As a brand with a mission of revitalizing the planet by planting trees in partnership with One Tree Planted, this sponsorship of...

January 12, 2023

Polar Explorer Caroline Côté Reaches South Pole in 34 Days

VANCOUVER, CANADA (January 2023) /OUTDOOR SPORTSWIRE/ - With utmost excitement, Caroline Côté, endurance athlete and polar explorer, has reached the South Pole in amazing world record time of 34 days 2 hours and 53 mins, after setting off from the Hercules Inlet on December 9, 2022. Caroline is now the...

January 12, 2023

Outdoorsy Named One of Austin’s Best Places To Work

AUSTIN, Texas — Outdoorsy was honored as the only travel and hospitality company to earn a designation on Built In’s 2023 Best Places To Work Awards list. Outdoorsy ranked No. 83 on the list of Austin’s 100 Best Places to Work and No. 39 on the list of Austin’s 100 Best Midsize Places...

January 12, 2023

TREW Launches Into 2023 with The Sideways Life As New PR Agency of Record

PORTLAND, OR. /OUTDOOR SPORTSWIRE/ – TREW, purveyors of stoke, and rugged purpose built outerwear, base layers and accessories with a style that communicates “hell yeah we’re the backcountry partner you want,” is partnering with The Sideways Life as its official agency of record for strategic public relations and communications. Founded in...

January 12, 2023

Grassroots Outdoor Alliance taps Devaki Murch as Director of Events

JANUARY 12, 2023 /OUTDOOR SPORTSWIRE/ – Grassroots Outdoor Alliance (www.grassrootsoutdoors.com), the national organization working together for the health and growth of specialty outdoor retail, this week named Devaki Murch as their new Director of Events. The newly created position for Grassroots Outdoor Alliance reflects both the organization’s steady growth as well as...