PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 31, 2023
GU Energy Labs announces new “do good” dimension for elite athlete roster
Berkeley, Calif. (January 31, 2023)/OUTDOOR SPORTSWIRE/ – GU Energy Labs is excited to officially announce a new dimension to its elite athlete team for 2023. In order to more closely align its sponsored athletes with its company vision to “Do well to do good,” GU is investing in and spotlighting athletes...
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January 31, 2023
Vibram Athlete Michael Mawn takes First Place in Men’s Snowboarding in The First Stage of The Freeride World Tour in Baqueira
Boston, Massachusetts, January 31st, 2023 – American national and Team Vibram athlete, Michael Mawn, took first place in the men's snowboard category at the first stage of the Freeride World Tour for the second year in a row with a very technical and risky line. His 93 points renders him...
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January 31, 2023
Granite Gear Grounds Keepers Show Up for Nature Again in 2023
Two Harbors, MN — January 31, 2023 — Granite Gear’s Grounds Keeper program kicks off its 7th year of picking up trash from wild places and “leaving it better.” Since the program’s inception in 2017, a sponsored team of dedicated hikers, bikers, and paddlers has cleaned up over 36,025 pounds...
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January 31, 2023
Work Sharp Successfully Defends Intellectual Property with Judgements Against Unauthorized Resellers
Ashland, Oregon (January 31, 2023) /OUTDOOR SPORTSWIRE/ - Work Sharp announced today that a United States District Judge Michael McShane in the District of Oregon entered two judgments in favor of Work Sharp and against two unauthorized resellers of Work Sharp products. In a written opinion, the Court found that...
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January 31, 2023
onX Backcountry Announces Partners for Winter 2023
Missoula, Mont., January 31, 2023 /OUTDOOR SPORTSWIRE/ - onX Backcountry, a navigation and discovery app for outdoor enthusiasts, today announces its suite of powerhouse partnerships for the 2022-2023 winter season. By working closely with the American Avalanche Association (A3), AIARE, American Mountain Guides Association (AMGA), Beacon Guidebooks), Bluebird Backcountry, SheJumps, and...
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January 31, 2023
Heroes Wanted – Apply Starting February 1 and Become a Dynafit Trail Hero
/OUTDOOR SPORTSWIRE/ - Ready for an extraordinary summer 2023 of trail running? Starting February 1, mountain endurance specialist DYNAFIT is again looking for passionate runners for the DYNAFIT Trail Hero Program. Awaiting the winners is a season full of races and events, exciting projects, a fantastic community, and an exclusive...
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January 31, 2023
POC updates its sales organization in North America
/OUTDOOR SPORTSWIRE/ - POC, which has built a reputation on safety, innovation and design, is continuing to enhance its presence and support across critical markets with some updates to its North American and global sales organization. Jonas Sjögren, CEO, POC said – “The North American market has been a fundamental part of...
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January 31, 2023
POC Introduces Propel Aerodynamic Eyewear
/OUTDOOR SPORTSWIRE/ - As part of its Aero initiative POC is delighted to release Propel, its brand-new cycling eyewear designed to enhance aerodynamics and performance for each rider. Developed for high-performance racing and to be the most aerodynamic cycling sunglasses POC has ever produced, Propel is lightweight with a large lens and...
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January 31, 2023
PrimaLoft® Insulation ThermoPlume® Gains Adopters, Momentum
LATHAM, N.Y. (January, 2023) /OUTDOOR SPORTSWIRE/ - PrimaLoft® Inc., a global leader in advanced material technology, has seen a wave of brand adoptions of PrimaLoft® Insulation ThermoPlume® this winter season. ThermoPlume is made up of feather-like plumes of synthetic fibers specially designed to mimic the lightweight warmth, loft, softness and...
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January 30, 2023
Seamless innovations with wool: The Woolmark Company launches first partnership course with Santoni and Studio Eva x Carola
The Woolmark Company’s first partnership course for premier wool education platform, The Woolmark Learning Centre The latest course showcases revolutionary techniques for seamless wool garments and accessories Free online to all users to provide greater knowledge in the textile supply chain Accredited independently by Credly /OUTDOOR SPORTSWIRE/ The Woolmark Company’s...