PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 17, 2023
The Woolmark Company and Luna Rossa Prada Pirelli unveil one-of-a-kind Merino wool garments as they set sail for the 37th America’s Cup
/OUTDOOR SPORTSWIRE/ – The Woolmark Company and Luna Rossa Prada Pirelli have unveiled the ground-breaking technical team kit to be worn as it vies for victory during the 37th America’s Cup. Returning as the official technical partner for the Luna Rossa Prada Pirelli sailing team, The Woolmark Company has worked closely...
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January 17, 2023
BCA and the American Avalanche Association name recipients of the 2022-2023 Women’s Specific Pro Training Scholarships
Denver Colo., (January 17, 2023) /OUTDOOR SPORTSWIRE/ – Backcountry Access (BCA) and the American Avalanche Association (A3) are happy to announce that Megan Guinn, Katy Lanfri and Caroline Carlson have been chosen as the recipients of the 2022-2023 Women’s Specific Pro Training Scholarships for snow science and avalanche safety. This opportunity...
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January 17, 2023
Atomic Adds Backcountry Legend Chris Rubens to Athlete Roster
OGDEN, UT (JANUARY 17, 2023) /OUTDOOR SPORTSWIRE/ – Atomic, the leader in the design and manufacturing of premium winter sports equipment, is pleased to announce the addition of big mountain freeride skier Chris Rubens to its roster of world class athletes. The new partnership takes effect immediately and Rubens will exclusively use...
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January 17, 2023
Sierra Designs Moves Up the Mountain with 2023 Releases
January 17th, 2023 – Broomfield, CO /OUTDOOR SPORTSWIRE/ – Award-winning camping equipment manufacturer Sierra Designs proudly announces an expansion of its Pushing the Limits collection with two new product launches: Elemental Quilt and Flex Hike daypack. Long guided by its mission to fundamentally redefine how we live in the backcountry, Sierra...
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January 17, 2023
Outdoor Research introduces the US-Made Muzzle Brake Line for Spring 2023
Seattle, Wash. (January 17, 2023) /OUTDOOR SPORTSWIRE/ – Outdoor Research (OR), the Seattle-based outdoor and tactical apparel and gear manufacturer, introduces its new US Made-Muzzle Brake line of tactical apparel for Spring 2023, premiering at the SHOT SHOW in Las Vegas, NV. The U.S.-made Muzzle Brake line includes four new styles:...
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January 17, 2023
Nocs Provisions Drops Whiteout Collection
ALPINE MEADOWS, Calif. - January 17, 2023 /OUTDOOR SPORTSWIRE/ – Nocs Provisions, maker of adventure-ready outdoor optics and accessories, today announces the launch of the Whiteout Collection, a statement challenging the fundamentals of what optical tools should look like. Known for its durable, high-quality optics in a compact, visually appealing form...
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January 17, 2023
ROKA Sees a Clear Future with Backbone Media
AUSTIN, TEXAS. (Jan. 17, 2022) /OUTDOOR SPORTSWIRE/ – ROKA, the prescription eyewear, performance sunglasses, and technical apparel brand, has teamed up with Backbone Media as its public relations and affiliate agency of record. The Colorado-based active lifestyle agency will focus on increasing national brand awareness around the burgeoning performance sunglass and...
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January 16, 2023
The High Fives Foundation 2023 Annual Ski-A-Thon Series Kicks Off on March 5th in Sugarbush, Vermont.
TRUCKEE, California (January 16, 2023) /OUTDOOR SPORTSWIRE/ – The High Fives Foundation, the leader in adaptive sports and injury prevention, today announces the launch of the 2023 Ski-a-Thon Series fundraiser. The 12th annual series will comprise three charity events in Vermont, California and Colorado, where participants ski to raise donation funds...
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January 16, 2023
Geartrade wins 2023 Outdoor Retailer Innovation Award for national ‘re-commerce’ consignment service
SALT LAKE CITY, UTAH (JANUARY 16, 2023)/OUTDOOR SPORTSWIRE/ – Geartrade, a Climate Neutral Certified marketplace for previously owned (“UnNew”) outdoor gear and apparel, was honored last week as a winner of a 2023 Outdoor Retailer Innovation Award for its groundbreaking national consignment service. The winners of the fifth annual award were announced...
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January 13, 2023
Color Your Campsite Bright With Fenix’s Latest Launch — The CL28R Rechargeable Lantern
/OUTDOOR SPORTSWIRE/Move over basic camping lights! The Fenix CL28R has arrived to steal the show! Fitted with a color dial, which allows you to change the color temperature of the light — this rechargeable camping lantern does more than show you the way. Landscape photographers who document their hiking and...