November 11, 2022

Smith I/O MAG Imprint 3D Goggle Named to TIME’s List of Best Inventions of 2022

Portland, Oregon (November 10, 2022) /OUTDOOR SPORTSWIRE/ - Smith, the global leader in snow goggles, is excited to announce today the I/O MAG Imprint 3D has been named to TIME’s Best Inventions of 2022 list in the Outdoor category. The entire list is comprised of 200 groundbreaking inventions across 25...

November 10, 2022

YETI Reports Third Quarter 2022 Results

AUSTIN, Texas -- YETI Holdings, Inc. (“YETI”) (NYSE: YETI) today announced its financial results for the third quarter ended October 1, 2022. YETI reports its financial performance in accordance with accounting principles generally accepted in the United States of America (“GAAP”) and as adjusted on a non-GAAP basis. Please see...

November 10, 2022

namuk Bolsters U.S. Presence with the Hire of Sebastian Reinhard as Chief Marketing Officer

ZURICH (November 7, 2022) – Time for big adventures: namuk, the Swiss-based premium sustainable outdoor clothing brand for kids is pleased to welcome Sebastian Reinhard to the team as Chief Marketing Officer. In his new role, Reinhard will be an integral part of the management team, setting the strategic guidelines...

November 10, 2022

Honey Stinger Teams Up with Professional Athletes in $15M Equity Round

Steamboat Springs, Colo. (November 10, 2022) /OUTDOOR SPORTSWIRE/ – Honey Stinger is proud to announce that 10 professional athletes have joined its ownership team. The athletes participated alongside Honey Stinger’s main investor, Factory LLC, as part of a $15M raise for the rapidly growing sports nutrition brand. The investment was facilitated...

November 10, 2022

Thousand Launches Digital Ride Shop to Increase Affordability and Education of Bike Safety Accessories

Los Angeles (Nov. 10, 2022) /OUTDOOR SPORTSWIRE/ – Thousand, creators of vintage-inspired, innovative bicycle helmets and safety accessories, is proud to announce its Ride Shop – a digital shopping experience that offers discounts on the most frequently recommended and purchased safety gear for riders. The online bundle-building platform, a first-of-its-kind in...

November 10, 2022

Women’s-Specific Avalanche Education Scholarships Announced For 2022-2023 Winter Season

Denver, Colo. (November 10, 2022) /OUTDOOR SPORTSWIRE/ – Backcountry Access and the American Avalanche Association are pleased to announce that they are joining forces to support a new scholarship program for female-identifying avalanche workers. Each scholarship will include up to $1,500 in tuition support for women taking their Professional Level 1...

November 10, 2022

Christopher Leyes named Chief Operations Officer of Cocona Labs

Boulder, CO (Nov 10, 2022) /OUTDOOR SPORTSWIRE/ – Cocona Labs, the makers of temperature-regulating 37.5® Technology, is thrilled to bring Christopher Leyes back on board as its Chief Operations Officer. Leyes returns to the company after most recently serving as the Director of Operations at Pangea Organics. Leyes worked with Cocona...

November 10, 2022

TRU-Kii Launches the First Ski Travel System

BOSTON – Nov. 10, 2022 /OUTDOOR SPORTSWIRE/ - TRU-Kii is an emerging brand on the ski scene, introducing a first-of-its-kind Ski Travel System. The TRU-Kii Ski Travel System is designed to haul and store your group or family’s ski gear, and serve as a rendezvous point for your entire crew....

November 10, 2022

Michelle Parker Joins Peak Ski Company Team

BOZEMAN, Montana, Nov. 10, 2022 /OUTDOOR SPORTSWIRE/ – Peak Ski Company announced today that venerated professional big mountain skier Michelle Parker has joined the company’s leadership team as Senior Director of Product Development & Innovation. Launched earlier this year by cofounders Bode Miller and Andy Wirth, Peak Ski Company introduced its 2022/23 lineup...

November 9, 2022

BUFF® Launches New Collection in Partnership with Protect Our Winters

SANTA ROSA, California /OUTDOOR SPORTSWIRE/ - BUFF®, creator of versatile performance head and neckwear for all-season outdoor enthusiasts, announces the launch of its sixth artist collection in partnership with Protect Our Winters (POW), inspired by the wonder of winter landscapes. As a partner of POW for the third consecutive year, BUFF...