PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 25, 2024
Tifosi Optics and Brand Ambassador Tyler Pearce Launch Signature Sanctum Colorway
Watkinsville, GA (September 25, 2024)/OUTDOOR SPORTSWIRE/ – Tifosi Optics, a leading sport and lifestyle sunglasses brand, is pleased to announce the launch of the VC Adventure signature colorway offered in the brand’s popular Sanctum frame. In collaboration with Tifosi ambassador, Tyler Pearce, the new colorway highlights a shared enthusiasm for...
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September 25, 2024
NITECORE Unveils the EDC29 – Redefining Tactical Excellence in an Ultra-Slim Design
/OUTDOOR SPORTSWIRE/ – NITECORE, a world leader in innovative illumination products for professional, law enforcement, and outdoor activities, proudly announces the launch of its latest tactical EDC flashlight, the NITECORE EDC29 LuminBlade. Combining cutting-edge technology with a highly compact form factor, the EDC29 is set to redefine what a slim...
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September 25, 2024
Fuel Goods and Human Powered Health Partner to Revolutionize Sports Nutrition with Personalized, Direct-to-Athlete Solutions
September 25, 2024 - Asheville, NC/OUTDOOR SPORTSWIRE/ – Fuel Goods, the inclusive leader in making sports nutrition accessible and approachable for all people, and Human Powered Health (HPH), the premier human performance testing company, proudly announce a strategic partnership aimed at empowering individuals to be proactive about their health and performance....
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September 24, 2024
BOA Technology and Timberland PRO Announce Performance Workwear Footwear with BOA Fit System
/OUTDOOR SPORTSWIRE/ - BOA Technology announces new partnership with Timberland PRO and the debut workwear footwear collection featuring the BOA® Fit System, designed to offer unmatched fit, performance, and reliability for professionals in demanding industries. This collaboration marks a significant step forward in the evolution of workwear with Timberland PRO...
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September 24, 2024
Rossignol sweeps ‘Best in Test’ with new Sender Soul 102
PARK CITY, Utah (Sept. 24, 2024) /OUTDOOR SPORTSWIRE/ - Rossignol, industry leading manufacturer of winter sports equipment for 117 years, walked away from this season’s media ski tests with a sweep of awards, including across-the-board accolades for its all-new Sender Soul 102. Drawing on the heritage of the brand's legendary...
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September 24, 2024
The Conservation Alliance Awards $410,000 to Grassroots Conservation Organizations in Summer 2024 Grant Cycle
September 24, 2024 /OUTDOOR SPORTSWIRE/ - Since 1989, The Conservation Alliance (TCA) has awarded over $32 million to support community-led conservation projects throughout North America. In its latest summer grant cycle, TCA awarded $410,000 to 12 organizations working with local communities to conserve land, water, and wildlife. This round of...
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September 24, 2024
Nomadix Earns The Climate Label, Achieving a Major Milestone in its Sustainability Journey
San Clemente, Calif. – September 24, 2024 /OUTDOOR SPORTSWIRE/ - Nomadix, a social purpose corporation and makers of The Only Towel You Need®, made from post-consumer recycled materials, is proud to announce it has earned The Climate Label, building on its 2022 Climate Neutral Certification. This achievement highlights the company’s...
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September 24, 2024
True North Brand Group and Spartan Forge Strategic Partnership to Elevate Brand Engagement
HINGHAM, MA. /OUTDOOR SPORTSWIRE/ –True North Brand Group, Inc., is thrilled to announce a strategic partnership with Spartan, the global lifestyle brand renowned for its unparalleled energy in endurance sports. This collaboration aims to enable more brands to connect with Spartan's unique, active, and influential audience. Spartan embodies a tangible...
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September 24, 2024
Helinox Hires Courtney Matthews as Vice President of Marketing, North America
BERKELEY, Calif. - September 24, 2024 /OUTDOOR SPORTSWIRE/ – Helinox, the brand that created the category of lightweight, portable furniture, today announces the hiring of Courtney Matthews as Vice President of Marketing, Helinox North America. Matthews joins Helinox with decades of experience in the outdoor industry spanning brand marketing, go-to-market...
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September 24, 2024
Renowned Outdoor and Ski Apparel Brand Peak Performance Launches In U.S. Market
ÅRE, Sweden (September 24 , 2024)/OUTDOOR SPORTSWIRE/ – Peak Performance, the renowned apparel brand celebrated for innovative outdoor and ski wear, launched this week in the United States market. The expansion into the U.S. builds on recent growth in Canada, including the opening of a brand store in Vancouver in Fall...