PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 17, 2022
Active Insulation in a 9 oz. Package – Outdoor Vitals Releases New Vario Jacket
CEDAR CITY, Utah (Oct. 17, 2022) /OUTDOOR SPORTSWIRE/ – Outdoor Vitals, the Utah-based performance outdoor apparel and gear brand, today set a new benchmark in breathable insulation with the release of its Vario Jacket. The Vario is a versatile, 9 oz. jacket with breathable insulation and body-mapped ventilation designed for active...
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October 17, 2022
VSSL First Aid Stash Collection Offers Complete Kit Customization
ABBOTSFORD, British Columbia – Oct. 17, 2022 /OUTDOOR SPORTSWIRE/ – VSSL, creator of premium gear that enables self-reliance in the outdoors, today released the First Aid Stash collection, an assortment of first aid tools that can be completely customized based on user needs. The Stash collection offers VSSL’s signature, water-resistant, military-grade...
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October 17, 2022
PaddleTV Hits 100K Subscribers – Receives Coveted Silver Play Button
October 17th, 2022 /OUTDOOR SPORTSWIRE/ – The PaddleTV YouTube channel recently received the highly coveted Silver Creator Award for reaching 100K subscribers. Hosted by Ken Whiting (world champion whitewater paddler turned trusted educator, influencer, and television host), PaddleTV surpassed the 100K milestone in July of 2022. PaddleTV was launched in 2010 and...
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October 17, 2022
Shaun White Expands Namesake Lifestyle Brand ‘Whitespace’ with New Apparel and Snowboard Accessories
PARK CITY, Utah (Oct. 17, 2022)/OUTDOOR SPORTSWIRE/ – Shaun White, three-time Olympic gold medalist and winner of the most X-Games gold medals in history, builds upon his namesake brand with the addition of premium apparel and gear collections designed for on and off the mountain moments. Developed alongside outdoor retailer Backcountry, Whitespace...
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October 14, 2022
Sea to Summit Partners with Adventure Labworks for Western US Sales Representation
Boulder, CO (October 14, 2022) /OUTDOOR SPORTSWIRE/ – Sea to Summit, the award-winning global adventure equipment brand headquartered in Western Australia, has partnered with a new sales agency for the western United States region. Effective immediately, Adventure Labworks will represent Sea to Summit in connecting retailers, and passionate users to the...
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October 14, 2022
Chums Secures Top Talent For Revamped Marketing Team
Ketchum, ID (October 14, 2022)/OUTDOOR SPORTSWIRE/ - Chums is gearing up to fortify its position as the number one brand in eyewear retainers and outdoor accessories with two strong additions to its marketing department. Outdoor industry notable Ben Falkson has joined Chums in the role of Marketing Director, along with...
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October 14, 2022
Reima launches a kidswear collection to support WWF’s conservation efforts
/OUTDOOR SPORTSWIRE/ - Reima, based in Finland and operational since 1944, currently leads the global market as a kids-only producer of performance wear for all climates. Reima design reflects the Scandinavian way of parenting, enabling kids’ active development of physical skills and exploration of the surrounding world. To this end,...
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October 14, 2022
Snow Peak USA Announces New Leadership Structure
Portland, OR /OUTDOOR SPORTSWIRE/ - Snow Peak, the global outdoor lifestyle brand, announces a significant reorganization for its Snow Peak USA leadership. As the brand continues a remarkable growth trajectory in the US, more than tripling its sales in the last four years, the new structure will provide more global...
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October 13, 2022
SMITH and Boarding For Breast Cancer Launch Collab Eyewear
PORTLAND, Oregon (October 13, 2022) /OUTDOOR SPORTSWIRE/ - Honoring a longstanding partnership, shared values, and cumulative passions for pursuing thrills in the outdoors, SMITH and Boarding for Breast Cancer (B4BC) announce their newest collaboration, and first ever, co-branded sunglasses collection. The co-branded, limited-edition assortment promotes early detection and healthy, active...
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October 13, 2022
VOBA and Powered Magazine partner in media project focused on outdoor recreation and careers for BIPOC Vermonters
Montpelier, Vt. (October 13, 2022) /OUTDOOR SPORTSWIRE/ - The Vermont Outdoor Business Alliance (VOBA) and Powered Magazine have partnered on a media project to magnify and amplify opportunities in the outdoors and the workplace for Black, Indigenous, and People of Color (BIPOC) Vermonters. This summer and fall, the organizations collaborated...