July 11, 2022

Twiceme Technology and Oakley partner to bring enhanced safety to new bike helmets

Stockholm, Sweden /OUTDOOR SPORTSWIRE/ - Oakley announces a partnership with Twiceme Technology, the safe-tech company out of Sweden. The leading product design and sports performance brand will debut the integration of twICEme in an upcoming helmet launch for its spring 2023 collection. Oakley’s history of innovation will combine with Twiceme...

July 11, 2022

Salomon Celebrates 75 Years

OGDEN, Utah (July 11, 2022) /OUTDOOR SPORTSWIRE/ - Salomon, a leader in the world of outdoor sports, celebrates 75 years with festivities in the brand’s hometown and a launch of a 4-part YouTube series honoring the brand’s rich history. The series reflects on the contributions it has made to winter...

July 11, 2022

Get Moving with Charge’s New Comfort 2 E-Bike

Wilton, CT (July 11, 2022)/OUTDOOR SPORTSWIRE/ – Charge, the direct-to-consumer electric bike brand, is excited to launch its Comfort 2 model. The Comfort 2 is an updated version of the best-selling Comfort Bike and is the first new model since the brand’s launch in 2020. With a 50-mile range and 250W...

July 8, 2022

Rab Increases Support for Cirque Series

/OUTDOOR SPORTSWIRE/ - British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) have increased their support for the famous Cirque Series, a globally renowned mountain running event organized by professional skier and mountaineer, Julian Carr. This year’s series includes eight stops, with the first race taking place in Brighton,...

July 8, 2022

Bajío Sunglasses Partners With Fly Fish Europe

New Smyrna Beach, FL (July 8th, 2022) /OUTDOOR SPORTSWIRE/ - Bajío, maker of blue-light filtering, sustainably-made, performance sunglasses that are built to save the world’s saltwater flats and estuaries, has partnered with Fly Fish Europe, one of the premier fly fishing distributors in Europe. Through this partnership, Bajío will work to...

July 7, 2022

Velocio Launches 2022 UNITY Jersey to Benefit Ukrainian Refugee Efforts & Humanitarian Aid

/OUTDOOR SPORTSWIRE/ – Velocio Apparel revealed their 2022 UNITY Jersey design and corresponding charities today with this year’s campaign supporting Ukrainian refugee efforts and humanitarian aid. Founded in 2017 with the goal to “Make a difference at least in some small way,” Velocio’s UNITY project develops a new jersey annually that speaks...

July 7, 2022

deuter Introduces Summer 2023 Alpine and Hike Collection, Debuts First Series of Waterproof Backpacks

LONGMONT, Colo. (July 7, 2022)/OUTDOOR SPORTSWIRE/ – deuter, the global leader in backpacks and outdoor equipment, adds to its alpine and hike backpack assortment for Summer 2023, delivering innovative, reliable and sustainably produced outdoor goods. The new collection consists of the all-new Vertrail and Durascent for the high alpine, the redesigned...

July 7, 2022

Hoo-rag Is Back for the 2022 OCR World Championships

/OUTDOOR SPORTSWIRE/ – Vermont’s beautiful-but-brutal Stratton Mountain is literally an uphill battle for competitors at the Obstacle Course Racing World Championships, known for its rigorous terrain and extraordinary obstacles. Because it is essential that athletes keep cool and dry while navigating the course, Adventurey is proud to announce that it will...

July 7, 2022

Superfeet Names New Chief Operating Officer, Dan Spitzer

FERNDALE, Wash. (July 7, 2022)/OUTDOOR SPORTSWIRE/ – Superfeet, the global insole industry leader, appoints new chief operating officer, Dan Spitzer, to lead the brand’s domestic and international strategic operations and growth. With over 30 years of experience optimizing operations, enhancing margins and accelerating revenue growth for large multinational companies, Spitzer will work...

July 7, 2022

Royal Robbins Ramps Up Marketing Team in Colorado

SAN FRANCISCO, Calif. (July 7, 2022)/OUTDOOR SPORTSWIRE/ – Royal Robbins, the outdoor lifestyle apparel brand born in Yosemite and designer of versatile trail to table clothing since 1968, announces Gareth Martins as the brand’s new Director of Marketing to lead the overall strategy and marketing operations for all of Royal Robbins in...