PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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June 29, 2022
Fenix Adds Another High-Performance Bike Light to its Impressive Lineup: Meet the BC21R V3.0
/OUTDOOR SPORTSWIRE/ - Raising the benchmark for its competitors, the Fenix BC21R V3.0 rechargeable bike light comes with a maximum 1200 lumens of bright light. Combine this with its maximum beam distance of 466 ft (142 m) and you have yourself one of the best bike lights on the market....
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June 29, 2022
Mountain Hardwear Announces Presenting Sponsorship of Pull Focus
Richmond, Calif. (June 29, 2022) /OUTDOOR SPORTSWIRE/ - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers and athletes, is the presenting sponsor of Pull Focus, a new grant for underrepresented filmmakers. The Pull Focus Grant is a partnership between The American Alpine Club and Louder Than...
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June 29, 2022
Athletic Brewing and Laird Superfood Re-Release In-Demand Beer Collaboration
SAN DIEGO, Calif. (June 29, 2022)/OUTDOOR SPORTSWIRE/ – Athletic Brewing Company, leading non-alcoholic brewery and one of TIME’s 100 Most Influential Companies 2022, has partnered with superfood pioneer Laird Superfood® on a second, coveted beer collaboration, Superfood Swell. The tropical IPA, inspired by Laird Superfood®’s coconut water, also includes hints of...
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June 29, 2022
WizWheelz acquires Coyne Publishing, LLC
GRAND RAPIDS, Mich./OUTDOOR SPORTSWIRE/ – WizWheelz, parent company of TerraTrike and GreenSpeed, acquired Coyne Publishing, LLC, on June 24, 2022. The deal includes the Recumbent Cycle-Con (RCC) show, North America’s largest gathering of the recumbent cycling industry since its establishment in 2011. The purchase comes after two years of RCC cancellations...
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June 29, 2022
Renowned Cycling Coach Hunter Allen Launches Project FUERZA; Offers NFTs that Combine Pro’s Power, Other Data with Contemporary Art
Bedford, Virginia (June 29, 2022)/OUTDOOR SPORTSWIRE/ – Long considered a guru in cycling circles, specifically for his pioneering work in training with power, Hunter Allen is now launching Project FUERZA: The new NFT collection takes biometric data graphs from athletes at specific races, along with other inspirational materials, and employs world-renowned artists...
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June 29, 2022
Press Forward marks new growth with key hires, names Kathryn Flagg president
June 23, 2022/OUTDOOR SPORTSWIRE/ – Press Forward PR, a leading outdoor lifestyle communications consultancy, announced today the promotion of partner Kathryn Flagg to the role of agency president. The promotion comes after a period of growth for the agency, known for its focus on PR, marketing, content, and ambassador programs for...
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June 28, 2022
LifeStraw’s New Peak 8L Gravity Filtration Systems Offer the Most Rugged in High Capacity Filtration and Water Storage for Group Travel and Adventure
BALTIMORE (June 28, 2022)/OUTDOOR SPORTSWIRE/ – LifeStraw, a public health B Corp on a mission to provide equitable access to safe drinking water, announces the launch of its large capacity Peak Series 8L Gravity Water Filter Systems, designed for extended use in the outdoors and backcountry offering both high capacity, high flow...
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June 28, 2022
Anon Appoints Mark Wakeling as General Manager
BURLINGTON, VT /OUTDOOR SPORTSWIRE/ - Anon, a leader in ski and snowboard helmet, goggle and sunglass technology with deep roots in active lifestyle has named Mark Wakeling as its General Manager. Recently, Anon has seen significant growth, launched new technologies like WaveCel and expanded into new categories like eyewear. In...
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June 28, 2022
Nocs Provisions Announces Partnership with California Academy of Sciences to Support Science Action Club Youth Program
SAN FRANCISCO /OUTDOOR SPORTSWIRE/ - Nocs Provisions, maker of adventure-ready binoculars and accessories, today announces a new partnership with Science Action Club, a youth initiative from the world-class science museum and research institution the California Academy of Sciences. Science Action Club is a global science and nature program designed for...
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June 27, 2022
Camber Outdoors Names Tiffany Smith as CEO
BOULDER, Colo. (June 27, 2022) /OUTDOOR SPORTSWIRE/ - Camber Outdoors, the non-profit organization with the mission of supporting workplace inclusion, equity, and diversity for Outdoor-Recreation focused organizations, announces Tiffany Smith as the organization’s new CEO, following an intensive selection process. Most recently serving as Chief Development Officer of Camber, Smith...