PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 14, 2022
icebreaker Introduces Low-Waste ‘Natural Cut’ Collection That Delivers Maximum Style with Minimum Impact
DENVER (July 14, 2022)/OUTDOOR SPORTSWIRE/ – Today, in collaboration with nanotechnologist Dr. Michelle Dickinson, designers at New Zealand-born natural performance apparel company, icebreaker, introduce the Natural Cut collection, a stylish, comfortable collection with a lower impact on the planet. Waste in the apparel industry is of increasing concern, and for good...
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July 14, 2022
Chêne Gear Commits to Duck Stamp Program with Launch of New Apparel Collection
MEMPHIS, Tenn. (July 14, 2022)/OUTDOOR SPORTSWIRE/ – Chêne Gear, maker of premium waterfowl waders and technical hunting apparel, announces today it will purchase a federal duck stamp, which raises money for crucial habitat conservation projects, for every pair of waders it sells in 2022. Chêne is launching the conservation initiative while...
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July 13, 2022
Sun Valley Company, National Forest Foundation, U.S. Forest Service, and Bureau of Land Management Partner For Bald Mountain Stewardship Project
Sun Valley, ID /OUTDOOR SPORTSWIRE/ – After three years of strategic curation, this summer commences an innovative and collaborative environmental and mountain recreation project, a 5 to 7-year partnership between Sun Valley Company (SVC), National Forest Foundation (NFF), US Forest Service (USFS) and Bureau of Land Management (BLM); to improve forest...
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July 13, 2022
Honey Stinger Partners with Activist and Athlete, Connor Ryan
STEAMBOAT SPRINGS, Colo. (July 13, 2022)/OUTDOOR SPORTSWIRE/ – Honey Stinger, the sports nutrition brand, is excited to announce its partnership with passionate skier, filmmaker, and outdoor advocate, Connor Ryan. Named as one of the most influential people in the outdoor industry by Outside Business Journal, Ryan is on a mission to raise cultural awareness...
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July 13, 2022
Geartrade donates $2000 from Independence Day weekend sales to reproductive rights and women’s advocacy groups
SALT LAKE CITY, UTAH (July 13, 2022)/OUTDOOR SPORTSWIRE/ – Geartrade (geartrade.com), the UnNew marketplace, is donating $2000 from Independence Day weekend sales to reproductive rights and women’s advocacy groups, prompted by the recent Supreme Court decision to overturn Roe v. Wade. Geartrade, based in Utah, sees the direct effect of the supreme...
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July 12, 2022
THOR Industries Announces Strategic Investment in Dragonfly Energy
ELKHART, Ind. and RENO, Nev., July 12, 2022 - Today, THOR Industries (NYSE: THO) announced that it has made a strategic investment in Dragonfly Energy, a leading deep cycle lithium-ion battery producer to the RV industry. Dragonfly’s innovative approach to energy storage - including the development of battery packs, energy...
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July 12, 2022
Dakine Expands Wind Product Offering with its First Wing, Board and Foil Kit
LOS ANGELES (July 12, 2022) /OUTDOOR SPORTSWIRE/ - Dakine, the trusted name in purpose-built gear for outdoor adventures, is expanding its wind product offering with the addition of hardgoods including the new Cyclone Wing, Chase Wind Board and Charger Foil Kit. Dakine has been a leader in wind and wave...
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July 12, 2022
CamelBak® Enters Cooler Market with ChillBak™ Pack 30
PETALUMA, Calif. (July 12, 2022)/OUTDOOR SPORTSWIRE/ – CamelBak®, the global leader in personal hydration products, launches its first cooler backpack for Summer 2022. The ChillBak™ Pack 30 brings a fresh approach to the cooler market, combining an integrated 6-liter reservoir system for on-the-go hydration, along with a roll-top closure which aids in...
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July 12, 2022
Opinel Launches a Modular Cutlery Set for Adventure-Ready Dining
July 12, 2022 - CHICAGO/OUTDOOR SPORTSWIRE/ – Opinel USA is pleased to announce the launch of the Picnic+, designed to eliminate the need for disposable cutlery for meals on-the-go. With its roots in the French Alps and over 130 years of experience making knives and kitchen tools, Opinel products feature ingenious...
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July 12, 2022
onX Backcountry is the Official Mapping Partner of this Summer’s Stoutest Mountain Races
Missoula, Mont.–July 12, 2022 /OUTDOOR SPORTSWIRE/ – onX Backcountry, a pioneer in outdoor digital navigation, is the official mapping partner of this summer’s biggest trail races across the West. The company is offering Cirque Series, Rut and Leadville Race Series participants an extended onX Backcountry app trial, and is integrating each course...