June 7, 2022

Machines For Freedom Launches New, Fit Inclusive Endurance Bib

Los Angeles, Calif (June 6, 2022)/OUTDOOR SPORTSWIRE/ – Machines For Freedom, the inclusive women’s cycling apparel brand today launched its new Endurance Bib 2.0. Tested on more than two dozen different body types, the bib sets a new standard for sizing in the cycling apparel space. With a focus on shape...

June 7, 2022

Superfeet Expands ADAPT Insole Family with ADAPT Hike Max Insoles

FERNDALE, Wash. (June 7, 2022)/OUTDOOR SPORTSWIRE/ – Superfeet, the global insole industry leader and innovator, expands the ADAPT insoles family with the introduction of ADAPT Hike Max Insoles. These purpose-built insoles are designed for hiking and utilize the ADAPT collection’s patented Adaptive Comfort Technology™ to flex with the foot for ultimate comfort...

June 7, 2022

New Happy Boost™ Lens from Spy+ Optic Uses Artificial Intelligence to Redefine the Color Enhancing Lens Category

Carlsbad, Calif. /OUTDOOR SPORTSWIRE/ - SPY+ Optic continues to innovate by using artificial intelligence to create HAPPY BOOST™ - a sun lens that enhances color by 30% more than the naked eye and twice that of any premium sunglass lens on the market. Incorporating the HAPPY® Lens technology, the only...

June 7, 2022

HEST Welcomes Rob Machado to the Dream Team

SEATTLE (June 7, 2022)/OUTDOOR SPORTSWIRE/ – HEST, the designer of premium sleep products built to bring the comforts of home to the outdoors, is thrilled to announce professional surfer Rob Machado as its newest member to the HEST Dream Team. Machado is known for being one of the world’s greatest surfers...

June 6, 2022

Osprey Launches Extended Fit Program in Four Core Pack Series for Spring 2023

Cortez, Colo. – June 6, 2022 /OUTDOOR SPORTSWIRE/ - After extensive research and testing, Osprey, a Helen of Troy brand and a leader in creating top-quality, high-performance, innovative carry solutions, launches an Extended Fit Program for Spring 2023. This new program, available in four of the brand’s best-selling styles, features...

June 6, 2022

LIVSN Designs Partners with Arkansas Cinema Society for Outdoor Film Series

BENTONVILLE – June 6, 2022 /OUTDOOR SPORTSWIRE/ - Arkansas Cinema Society (ACS) returns to Thaden School in Bentonville on Friday, June 10th for an Arkansas Filmmaker Spotlight on Fort Smith documentarian Clay Pruitt with a special presentation of his film, The 24, about the 24 Hours of Horseshoe Hell endurance...

June 6, 2022

Outdoor Market Alliance Kicks Off First Summer Market Week

June 6, 2022 - /OUTDOOR SPORTSWIRE/ LAKEWOOD, CO - Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor, resort, run and bike markets in the Rockies region, is launching its first Summer Market Week, June 13th-17th. OMA will...

June 6, 2022

Victor Capital Partners Announces Sale of PrimaLoft, Inc. To Compass Diversified

NEW YORK-- Victor Capital Partners (“Victor Capital”), a leading middle market private equity firm investing in branded, mission-driven companies in specialty consumer, industrial technology, and business service industries, today announced that an affiliate has entered into a definitive agreement to sell PrimaLoft, Inc. (“PrimaLoft” or “the Company”) to Compass Diversified (NYSE: CODI). PrimaLoft is the world...

June 6, 2022

Rumpl Announces New Vendor Partnership with the Grassroots Outdoor Alliance

PORTLAND, Ore. (June 6, 2022)/OUTDOOR SPORTSWIRE/ – Today, Rumpl, the category leader in premium, technical blankets, announces its partnership as a new vendor partner with the Grassroots Outdoor Alliance, the national organization working together for the health and growth of independent specialty outdoor retail. Each year Grassroots Outdoor Alliance vets and offers...

June 6, 2022

Pedco Introduces Next Generation of Best-Selling UltraPod

Seattle, WA - June 6, 2022/OUTDOOR SPORTSWIRE/ – Pedco has been keeping pace with the ever-changing world of optics, electronics, and things to mount them to for over 40 years, delivering an ultralight, compact, and affordable answer to almost any device-mounting situation. Few accessories have proven more essential to more people...