PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 8, 2022
Bajío Sunglasses Partners With Fly Fish Europe
New Smyrna Beach, FL (July 8th, 2022) /OUTDOOR SPORTSWIRE/ - Bajío, maker of blue-light filtering, sustainably-made, performance sunglasses that are built to save the world’s saltwater flats and estuaries, has partnered with Fly Fish Europe, one of the premier fly fishing distributors in Europe. Through this partnership, Bajío will work to...
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July 7, 2022
Velocio Launches 2022 UNITY Jersey to Benefit Ukrainian Refugee Efforts & Humanitarian Aid
/OUTDOOR SPORTSWIRE/ – Velocio Apparel revealed their 2022 UNITY Jersey design and corresponding charities today with this year’s campaign supporting Ukrainian refugee efforts and humanitarian aid. Founded in 2017 with the goal to “Make a difference at least in some small way,” Velocio’s UNITY project develops a new jersey annually that speaks...
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July 7, 2022
deuter Introduces Summer 2023 Alpine and Hike Collection, Debuts First Series of Waterproof Backpacks
LONGMONT, Colo. (July 7, 2022)/OUTDOOR SPORTSWIRE/ – deuter, the global leader in backpacks and outdoor equipment, adds to its alpine and hike backpack assortment for Summer 2023, delivering innovative, reliable and sustainably produced outdoor goods. The new collection consists of the all-new Vertrail and Durascent for the high alpine, the redesigned...
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July 7, 2022
Hoo-rag Is Back for the 2022 OCR World Championships
/OUTDOOR SPORTSWIRE/ – Vermont’s beautiful-but-brutal Stratton Mountain is literally an uphill battle for competitors at the Obstacle Course Racing World Championships, known for its rigorous terrain and extraordinary obstacles. Because it is essential that athletes keep cool and dry while navigating the course, Adventurey is proud to announce that it will...
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July 7, 2022
Superfeet Names New Chief Operating Officer, Dan Spitzer
FERNDALE, Wash. (July 7, 2022)/OUTDOOR SPORTSWIRE/ – Superfeet, the global insole industry leader, appoints new chief operating officer, Dan Spitzer, to lead the brand’s domestic and international strategic operations and growth. With over 30 years of experience optimizing operations, enhancing margins and accelerating revenue growth for large multinational companies, Spitzer will work...
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July 7, 2022
Royal Robbins Ramps Up Marketing Team in Colorado
SAN FRANCISCO, Calif. (July 7, 2022)/OUTDOOR SPORTSWIRE/ – Royal Robbins, the outdoor lifestyle apparel brand born in Yosemite and designer of versatile trail to table clothing since 1968, announces Gareth Martins as the brand’s new Director of Marketing to lead the overall strategy and marketing operations for all of Royal Robbins in...
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July 7, 2022
deuter Introduces First Bikepacking Collections, Refreshes Mountain Bike Fan Favorites
LONGMONT, Colo. (July 7, 2022)/OUTDOOR SPORTSWIRE/ – deuter, the global leader in backpacks and outdoor equipment, adds to its alpine and hike backpack assortment for Summer 2023, delivering innovative, reliable and sustainably produced outdoor goods. The new collection consists of the all-new Vertrail and Durascent for the high alpine, the redesigned...
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July 7, 2022
Ultimate Direction Brings It All with New Athlete-Inspired Apparel Collection
BOULDER – July 7, 2022/OUTDOOR SPORTSWIRE/ – To celebrate decades of supporting the world’s best athletes in the running and fastpacking space, Ultimate Direction is launching a second Signature Athlete Apparel Collection this July designed by athletes, for athletes. The Jason Schlarb Collection, a 2-piece apparel line, is designed and tested by...
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July 6, 2022
Backcountry Journeys Launches New Workshop on Ethereal Waterfalls in The Great Smoky Mountains
Homer, Alaska – July 6, 2022 /OUTDOOR SPORTSWIRE/ - Backcountry Journeys is announcing the launch of a new destination to their robust line up of photography tours and workshops with the announcement of the Ethereal Waterfall Workshop with two departure dates scheduled for June 5th – 9th, 2023 and June...
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July 6, 2022
Jack Wolfskin’s New 3D-Printed Aerorise Carry System Drastically Improves Hiking Pack Design While Maintaining Sustainable Design.
IDSTEIN, Germany (July 2022) /OUTDOOR SPORTSWIRE/ - Jack Wolfskin, the leading manufacturer of outdoor gear in Europe, seeks to drastically improve hiking pack design and eliminate common pain points around weight, durability, and ventilation with the new 3D-printed Aerorise Carry System. The 3D Aerorise Carry System utilizes four independent 3D-printed...