June 29, 2022

Renowned Cycling Coach Hunter Allen Launches Project FUERZA; Offers NFTs that Combine Pro’s Power, Other Data with Contemporary Art

Bedford, Virginia (June 29, 2022)/OUTDOOR SPORTSWIRE/ – Long considered a guru in cycling circles, specifically for his pioneering work in training with power, Hunter Allen is now launching Project FUERZA: The new NFT collection takes biometric data graphs from athletes at specific races, along with other inspirational materials, and employs world-renowned artists...

June 29, 2022

Press Forward marks new growth with key hires, names Kathryn Flagg president

June 23, 2022/OUTDOOR SPORTSWIRE/ – Press Forward PR, a leading outdoor lifestyle communications consultancy, announced today the promotion of partner Kathryn Flagg to the role of agency president. The promotion comes after a period of growth for the agency, known for its focus on PR, marketing, content, and ambassador programs for...

June 28, 2022

LifeStraw’s New Peak 8L Gravity Filtration Systems Offer the Most Rugged in High Capacity Filtration and Water Storage for Group Travel and Adventure

BALTIMORE (June 28, 2022)/OUTDOOR SPORTSWIRE/ – LifeStraw, a public health B Corp on a mission to provide equitable access to safe drinking water, announces the launch of its large capacity Peak Series 8L Gravity Water Filter Systems, designed for extended use in the outdoors and backcountry offering both high capacity, high flow...

June 28, 2022

Anon Appoints Mark Wakeling as General Manager

BURLINGTON, VT /OUTDOOR SPORTSWIRE/ - Anon, a leader in ski and snowboard helmet, goggle and sunglass technology with deep roots in active lifestyle has named Mark Wakeling as its General Manager. Recently, Anon has seen significant growth, launched new technologies like WaveCel and expanded into new categories like eyewear. In...

June 28, 2022

Nocs Provisions Announces Partnership with California Academy of Sciences to Support Science Action Club Youth Program

SAN FRANCISCO /OUTDOOR SPORTSWIRE/ - Nocs Provisions, maker of adventure-ready binoculars and accessories, today announces a new partnership with Science Action Club, a youth initiative from the world-class science museum and research institution the California Academy of Sciences. Science Action Club is a global science and nature program designed for...

June 27, 2022

Camber Outdoors Names Tiffany Smith as CEO

BOULDER, Colo. (June 27, 2022) /OUTDOOR SPORTSWIRE/ - Camber Outdoors, the non-profit organization with the mission of supporting workplace inclusion, equity, and diversity for Outdoor-Recreation focused organizations, announces Tiffany Smith as the organization’s new CEO, following an intensive selection process. Most recently serving as Chief Development Officer of Camber, Smith...

June 24, 2022

Finnish Children’s Brand Reima Encourages Kids to Play Outdoors with Expanded U.S. Spring/Summer 2023 Apparel and Footwear Line

VANTAA, FINLAND (June 24, 2022) /OUTDOOR SPORTSWIRE/ - Reima U.S.A Inc, a 78-year-old, world leading Finnish children’s activewear brand focused on designing sustainable and durable kids’ outdoor apparel and footwear, today debuted its U.S. Spring/Summer 2023 line. The expanded line for boys and girls embraces Reima’s mission to foster independence...

June 23, 2022

Wild Rye (redux), a Peer-to-Peer Re-Commerce Platform, Launches To Reduce Waste and Suit Evolving Needs

Sun Valley, ID (June 23, 2022)/OUTDOOR SPORTSWIRE/ – Wild Rye, leader in outdoor apparel made by and for women and women-identifying individuals, is proud to announce the launch of Wild Rye (redux), a peer-to-peer re-commerce platform in partnership with Treet. Globally, 85% of pre-loved clothing ends up in landfills or burned, and...

June 23, 2022

Norrøna Presents Innovative and Sustainably Minded Trail Running Collection

OSLO, Norway (June 23, 2022)/OUTDOOR SPORTSWIRE/ – Norrøna, the four-season Norwegian outdoor brand known for its sustainably built, premium outerwear, reveals its first trail running specific line: the senja collection. The all-new assortment features trail running inspired products made with innovative and sustainable materials, designed for light and fast adventures in the...

June 23, 2022

Shār Launches Two New Flavors of Its “Impossibly Good Trail Mix”

/OUTDOOR SPORTSWIRE/ - Just in time for your summer adventures, Shār, an Austin based farm-to-table snack company, has launched two new flavors of its ‘impossibly good’ trail mix. Shār Tropical is paradise in a tube, with new ingredients: mango, pineapple, and macadamia nuts joining some of the original ingredients. Shār...