PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 16, 2024
Outdoor Channel Kicks Off Premiere Week with New Series & Returning Favorites Starting September 23
DENVER (September 16, 2024) /OUTDOOR SPORTSWIRE/ - Outdoor Channel is set to launch its much-anticipated outdoor TV event of the year, Premiere Week, beginning Monday September 23. This year’s lineup promises to captivate audiences with a mix of new stars, familiar faces, and exhilarating adventures, all surrounding the network’s 30th...
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September 13, 2024
Polartec Wins 2024 R&D 100 Award for Power Shield Pro
Planet Earth, The Universe (September 13, 2024) /OUTDOOR SPORTSWIRE/ - Polartec, a Milliken & Company brand and the premium creator of innovative and more sustainable textile solutions, is proud to announce that its Power Shield™ Pro fabric, which incorporates Biolon™* plant-based nylon, has won the prestigious 2024 R&D 100 Award...
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September 13, 2024
Tifosi Launches Third Annual Awareness Collection in Support of Breast Cancer Research
Watkinsville, GA (September 13, 2024)/OUTDOOR SPORTSWIRE/ – Tifosi Optics, a leading brand in sport and lifestyle sunglasses, today proudly relaunches its popular Breast Cancer Awareness Collection for a third consecutive year. Featuring Tifosi’ popular active-lifestyle sunglasses in limited-edition pink colorways, 100% of net profits from each pair of sunglasses sold...
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September 13, 2024
Wiley X Launches New R.E.D Collaboration in Partnership with Boot Campaign and Nine Line Apparel
FRISCO, Texas (Sept. 13, 2024) /OUTDOOR SPORTSWIRE/ - Wiley X, a global leader in premium protective eyewear, proudly announced today the launch of the Remember Everyone Deployed (R.E.D) collaboration in partnership with Boot Campaign and Nine Line Apparel. This partnership introduces a limited-edition R.E.D Friday shirt designed to honor our...
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September 13, 2024
SpotOn Fence Partners with Military Makeover in Charlotte, NC
Manchester, New Hampshire (September 13, 2024) /OUTDOOR SPORTSWIRE/ - SpotOn, the original innovator in GPS dog collars and pet containment technology with a proud history of supporting the US military, is excited to announce its partnership with Military Makeover and the Mahaley family. To salute their service, SpotOn is providing an...
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September 12, 2024
Heel™ & Verde Brand Communications partner to promote the world’s first virtual dog leash
Holland, MI (Sept. 12, 2024) /OUTDOOR SPORTSWIRE/ - Heel™, a subsidiary of the Fleetwood Group, announces its partnership with Verde Brand Communications to lead public relations for the Heel Virtual Dog Leash™, including brand communications, social media, and affiliate marketing to grow brand awareness in the outdoor and active lifestyle...
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September 12, 2024
Peluva Expands Its Minimalist Footwear Collection with the Launch of the All-Terrain Strand ATR, Revolutionizing Performance Footwear in the Outdoors
MIAMI/OUTDOOR SPORTSWIRE/ – Peluva, a minimalist footwear brand on a mission to change the way the world walks, expands its line of performance footwear with the new Strand ATR. The Strand ATR is Peluva’s first trail shoe. It combines its innovative five-toed design with durable materials to bring outdoor enthusiasts seeking...
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September 12, 2024
Superfeet and LineDrive Join Forces to Boost Workplace Safety and Performance
FERNDALE, Wash. (Sept. 12, 2024)/OUTDOOR SPORTSWIRE/ – Superfeet, the global leader in performance insoles, is proud to announce a strategic partnership with LineDrive, a solutions-based sales agency that specializes in matching large-scale businesses with innovative workplace safety tools. This collaboration aims to revolutionize employee comfort and safety in the manufacturing and...
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September 12, 2024
ToughCutie and Women Who Explore Create Free, Binational Hiking Series
Austin, Texas (Sept. 12, 2024)/OUTDOOR SPORTSWIRE/ – Active-lifestyle sock brand ToughCutie has partnered with one of the largest women’s travel and adventure companies, Women Who Explore (WWE), to bring free outdoor experiences to women in the United States and Canada. The collaboration is designed to encourage participation across all skill levels...
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September 12, 2024
Norrøna Announces New Partnership with Protect Our Winters
OSLO, Norway (Sept. 12, 2024)/OUTDOOR SPORTSWIRE/ – Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, today announced a new partnership with Protect Our Winters (POW), a leading nonprofit advocacy group that helps passionate outdoor people protect the places and experiences they love from climate change. To celebrate...