PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 14, 2022
LifeLabs Launches the World’s Coolest T-shirt with the Most Sustainable Fabric and Packaging
Tech apparel brand transforms the basic T-shirt with CoolLife cooling technology Proprietary body temperature regulating fabric provides continuous cooling Science merges with design for the ultimate, everyday essential SUNNYVALE, Calif., April 13, 2022 -- LifeLabs, the first textile innovator making meaningful progress in combating the effects of climate change through...
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April 14, 2022
Essential Gear: VSSL’s Newest Collection Makes Self-Reliance Practice More Approachable
ABBOTSFORD, British Columbia – April 14, 2022/OUTDOOR SPORTSWIRE/ – VSSL, creator of premium gear that enables self-reliance in the outdoors, today introduced VSSL Essentials, a collection of everyday carry kits with small footprints and big capabilities. These small-but-mighty gear kits offer a curated selection of tools for the outdoors - providing...
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April 14, 2022
Paka Apparel launches Origin Program with the First Ever Traceable Alpaca Sweater
Los Angeles, CA (April 14, 2022)/OUTDOOR SPORTSWIRE/ – Paka, the sustainable alpaca fiber apparel company, has launched the first-ever traceable alpaca sweater, as part of its Origin program to prove small-scale, regenerative agriculture is a path towards a more connected and sustainable future. Paka has emphasized the connection between its clothing,...
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April 13, 2022
Nite Ize Steelie Orbiter Plus Dash Kit Wins Award at National Hardware Show
BOULDER, Colo. – April 13, 2022 /OUTDOOR SPORTSWIRE/– Nite Ize®, a leading manufacturer of innovative solution-based products, was awarded a coveted Retailers’ Choice Award for the Steelie Orbiter Plus Dash Kit at the National Hardware Show. The Steelie Orbiter Plus Dash Kit includes a Magnetic Socket, Dash Mount and Metal Ring....
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April 13, 2022
Glade Optics celebrates 112% growth, with plans for imminent eyewear launch amid further expansion
BRECKENRIDGE, CO /OUTDOOR SPORTSWIRE/ While celebrating the tail end of the ski season in Breckenridge, Glade Optics is pleased to announce a 112% increase in year-over-year sales for the 21/22 season, along with plans to further expand its product line and staff. Glade’s skier-driven, down-to-earth approach has clearly resonated with...
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April 13, 2022
Farm to Feet teams up with Derick Lugo: The Unlikely Thru-Hiker
Mt. Airy, NC (April 13, 2022) /OUTDOOR SPORTSWIRE/ Farm to Feet, makers of 100% American socks, has signed thru-hiker and author Derick Lugo on as a brand ambassador. Lugo, author of The Unlikely Thru-Hiker: An Appalachian Trail Journey, will wear Farm to Feet socks on his thru-hike of the Continental...
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April 13, 2022
Roamly Launches Global Travel Insurance Product
AUSTIN, Texas, April 13, 2022 -- The concept of traveling internationally again became even more appealing today as Roamly, the first embedded insurtech for travel enthusiasts with unique RV insurance offerings, announced the launch of its Global Travel Insurance product. Designed with international travelers in mind — those traveling from Europe to the U.S. and vice versa — this...
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April 13, 2022
Moosejaw Expands Commitment to Cycling Category with 2022 U.S. Pro Cup Title Sponsorship
MADISON HEIGHTS, Mich. (April 13, 2022)/OUTDOOR SPORTSWIRE/ – Moosejaw, a leading retailer specializing in outdoor gear and apparel, is expanding its presence in the biking category by serving as title sponsor for the U.S. Pro Cup, a professional cross-country mountain bike racing event April 20-24 at Centennial Park in Fayetteville, Arkansas....
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April 13, 2022
Thule Opens Second North American Brand Store in Vancouver, Canada
/OUTDOOR SPORTSWIRE/ – Thule, a global leader in products designed for an active lifestyle, officially opened its first Canadian brand store in West Vancouver, British Columbia. Thule Store Vancouver is the second North American brand store opened by Thule in the last six months, with Thule Store Denver opening in June...
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April 13, 2022
Jackson Hole Mountain Resort Reports Successful Winter 2021/22 Season
(TETON VILLAGE, WYO. – APRIL 13, 2022)/OUTDOOR SPORTSWIRE/ – Jackson Hole Mountain Resort (JHMR) is pleased to announce the close of another successful winter season. The 2021-22 season wrapped up April 10th with 334 inches of total snowfall, below JHMR’s average of 500 inches for the past five years. Despite a slow...