May 9, 2022

The Conservation Alliance Announces 2022 Advocacy Priority Campaigns

Bend, ORE-- May 9, 2022 /OUTDOOR SPORTSWIRE/ -  The Conservation Alliance (TCA), the leading conservation group organizing businesses to protect land and water, is excited to announce its Advocacy Priority Campaigns for 2022. In addition to its conservation grants, TCA will invest further advocacy resources in four priority campaigns: the protection...

May 9, 2022

Iron Horse Bicycle Classic: Celebrating 50 Years

Durango, Colo. (May 9, 2022)/OUTDOOR SPORTSWIRE/ –The Iron Horse Bicycle Classic will celebrate its 50th anniversary May 27-30 at the annual celebration of cycling in Durango, Colorado. In addition to the world renowned Durango-Silverton race and ride, the Iron Horse will debut three new events in 2022. This year marks a...

May 9, 2022

BOA Technology Dials In New Marketing Campaign, Expanding Consumer Outreach

Denver, CO (May 9, 2022)/OUTDOOR SPORTSWIRE/ –BOA® Technology – makers of the BOA Fit System – dials in new global brand campaign, as it expands its marketing to speak more directly to consumers. The campaign focuses on pioneering athletes across the brand’s key segments – snowboarders, road cyclists, trail runners, downhill...

May 9, 2022

Vera Bradley Partners with Coleman® To Launch New Limited-Edition Collection

CHICAGO – May 9, 2022/OUTDOOR SPORTSWIRE/ – On the trail. Up to the lake. Into the woods. Along for the road trip or a day at the beach, let’s go together…Vera Bradley + Coleman! Vera Bradley and The Coleman Company, part of the Newell Brands global portfolio, have partnered to...

May 8, 2022

OROS Names Purple Orange Digital Communications as PR Agency of Record

Portland, OR (April 8, 2022)/OUTDOOR SPORTSWIRE/ – OROS, the innovator of next-generation thermal apparel, is pleased to partner with Purple Orange Digital Communications to manage digital PR strategy and execution on behalf of the brand. Launched in 2013 by co-founders Michael Markesbery and Rithvik Venna, OROS develops and manufactures new technologies...

May 5, 2022

Vista Outdoor Announces Plan to Separate its Outdoor Products and Sporting Products Segments Into Two Independent, Publicly-Traded Companies

ANOKA, Minn., May 5, 2022 - Vista Outdoor Inc. ("Vista", the "Company" or "we") (NYSE: VSTO) today announced that its Board of Directors has unanimously approved a plan to separate its Outdoor Products and Sporting Products segments into two independent, publicly-traded companies. The Company expects to create these companies through a tax-free...

May 5, 2022

United Sports Brands Acquires Iconic Cycling Brand PEARL iZUMi

FOUNTAIN VALLEY, CA and LOUISVILLE, CO (May 5, 2022) — United Sports Brands (“USB”), a global leader in sports performance and protective products, today announced that it has acquired PEARL iZUMi USA (“PEARL iZUMi”), an iconic manufacturer and retailer of cycling apparel and accessories. PEARL iZUMi will join USB’s portfolio...

May 5, 2022

Lazydays Holdings, Inc. Reports First Quarter 2022 Financial Results

TAMPA, Fla., May 5, 2022 / -- Lazydays Holdings, Inc.  ("Lazydays" or the "Company") (NasdaqCM: LAZY) announced  financial results for the first quarter ended March 31, 2022.  Net Income for the quarter was $28.3 million, up $19.4 million compared to the first quarter of 2021.  First quarter revenue was $376.2 million, up $105.2 million compared to the first quarter...

May 5, 2022

USA Skimo Announces 2022-23 US National Team

Summit County, CO. /OUTDOOR SPORTSWIRE/ – The United States Ski Mountaineering Association (USA Skimo) named 31 athletes to its 2022-2023 National Team. The qualifying races included the ISMF World Cup circuit, USA Skimo National Championships in Vail, Colorado, Wasatch PowderKeg, which was also the Junior National Championships, in Brighton, Utah, and the...

May 5, 2022

SOREL and prAna Release Limited-Edition Collab Inspired By Movement

PORTLAND, Ore., and CARLSBAD, Calif. - May 5, 2022 /OUTDOOR SPORTSWIRE/ – SOREL Footwear, known for blending function and fashion, and prAna, a leader in sustainable, outdoor apparel, announced today the launch of a limited-edition collaboration inspired by movement. The footwear and activewear collection fuses Earth-conscious craftsmanship and bold design. Product names...