February 8, 2022

Outdoor Retailer Orvis Appoints Former Athleta CMO Pollak First Chief Brand Experience Officer

MANCHESTER, Vt. (Feb. 8) /OUTDOOR SPORTSWIRE/ - Orvis, the family-owned and operated outdoor retailer specializing in fly-fishing gear, dog products and active lifestyle apparel, appoints former Athleta CMO Sheila Shekar Pollak to the newly created role of chief brand experience officer, effective February 14. “Orvis is a purpose-led company. For...

February 8, 2022

Idea Ranch Welcomes Tyler Pearce as PR Director

TULSA, Okla. (Feb. 8, 2022) /OUTDOOR SPORTSWIRE/ - Idea Ranch expands their Public Relations department with the hiring of Tyler Pearce as Public Relations Director. Pearce has a proven track record of building robust PR presence for top-tier national brands. Pearce’s experience in media relations, public relations, marketing and management...

February 8, 2022

Marmot Continues Success with Ever-Expanding WarmCube® Collection to Now Include WarmCube Active Insulation

Rohnert Park, Calif. — Feb 8, 2022/OUTDOOR SPORTSWIRE/ - Marmot continues to innovate with its award-winning WarmCube insulation technology, adding an active line for fall 2022 focused on high-output cold-weather adventures. WarmCube Active technology is a revolutionary temperature-regulating technology that allows air to circulate in the jacket as you move,...

February 8, 2022

Jack Wolfskin Appoints Matthew Jung as General Manager of China

Idstein, Germany (February 8, 2022) /OUTDOOR SPORTSWIRE/ - Jack Wolfskin, a globally leading manufacturer of sustainably designed performance apparel, footwear and equipment, has appointed Matthew Jung as its new General Manager of China. Jung has served in executive roles in the Asian Pacific market for nearly 25 years and will...

February 8, 2022

K2-MDV Holdings to Become “Elevate Outdoor Collective” Effective Immediately

February 8, 2022 (Seattle, WA) /OUTDOOR SPORTSWIRE/ - K2-MDV Holdings announced today that, effective immediately, Elevate Outdoor Collective is the new name for the parent company of all K2 Sports and MDV brands, including: K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Backcountry Access, Atlas Snow Shoe...

February 7, 2022

Blue Water Acquires Yogi Bear’s Jellystone Park™ in Kentucky

OCEAN CITY, Md., Feb. 7, 2022 -- Blue Water, a Maryland-based firm specializing in the development and management of campgrounds, hotels, and attractions, recently acquired Yogi Bear's Jellystone Park™ at Mammoth Cave, in continuation of its partnership with the Jellystone Park™ brand. This property, located in Cave City, is Blue Water's first in Kentucky and its second Jellystone Park™ collaboration, after Yogi Bear's...

February 7, 2022

Life Time Announces Panels on Sustainable Business and Climate Change and E-Mobility Session at Sea Otter Classic Summit, April 5-7

MONTEREY, Calif. (Feb. 7, 2022) /OUTDOOR SPORTSWIRE/ - Life Time, the nation's premier Healthy Way of Life brand (NYSE: LTH), and the Sea Otter Classic today announced speakers and discussion leaders who will lead timely and relevant conversations on sustainable business, climate change and e-mobility at the upcoming Sea Otter Classic...

February 4, 2022

GORE-TEX Brand Announces Expanded ‘Outerwear On Demand’ Garment Rental Program for Winter Snowsports Enthusiasts

ELKTON, Md. (February 4, 2022) /OUTDOOR SPORTSWIRE/ - For decades, the GORE-TEX brand has offered consumers the most protective, performance-oriented fabrics on the market for snowsports and other outdoor activities. Via the brand’s new Outerwear on Demand garment rental program, snowsports enthusiasts now have convenient access to GORE-TEX snowsports apparel...

February 3, 2022

Arc’teryx Names Chris Tham Chief Financial Officer

NORTH VANCOUVER, Canada, February 3, 2022 /OUTDOOR SPORTSWIRE/ - Arc’teryx Equipment, a global design leader in technical high-performance outerwear and equipment, today announced that Chris Tham has been named the Company’s first-ever Chief Financial Officer, a newly-created role reporting directly to Arc'teryx CEO Stuart Haselden. The appointment is effective February...

February 3, 2022

Maine Fly Company Sets Hook with Darby Communications

Yarmouth, ME -- Feb 3, 2022 /OUTDOOR SPORTSWIRE/ - Maine Fly Company, manufacturer of small batch fly fishing rods, has retained Asheville, NC-based Darby Communications as its PR agency of record. Effective immediately, Darby Communications will work with Maine Fly Company to introduce their lineup of unique small batch and...