February 28, 2022

Alterra Mountain Company Announces Largest Single Year Investment of $344 Million for Capital Improvements

DENVER - Alterra Mountain Company announces its plans to invest $344 million in capital improvements for winter 22/23, reaching over $1 billion invested in transformational changes over the past five years. This reaffirms the company’s dedication to enhance the guest experience at its 15 North American destinations and almost doubles the...

February 28, 2022

YETI Announces a $100 Million Share Repurchase Program

AUSTIN, Texas -- YETI Holdings, Inc. (“YETI”) (NYSE: YETI) today announced that its Board of Directors has authorized the repurchase of up to $100 million (exclusive of fees and commissions) of YETI’s common stock. This share repurchase program is effective immediately and extends through February 27, 2023. Matt Reintjes, President...

February 28, 2022

SPY+ Expands Roster of Change Agents with New European Snow Team Members

Carlsbad, Calif./OUTDOOR SPORTSWIRE/ - SPY+ is expanding its multidimensional crew of international Change Makers with a stacked lineup of skiers and snowboarders representing some of the most creative snow sliders across Europe. The revamped SPY+ cohort of intercontinental supporters has expanded to include professional skier Laurent De Martin, professional snowboarders...

February 28, 2022

Rab honored with prestigious awards after the successful launch of AW22 collections

/OUTDOOR SPORTSWIRE/ - British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) has received two prestigious industry and media awards for their new Mythic Ultra Jacket in their recently launched AW22 collection. Providing extraordinary warmth for the minimum weight, the new Mythic Ultra down jacket featuring TILT technology and...

February 28, 2022

Amid Rapid Growth Mountain Hardwear Expands Leadership Team with Three Promotions and Two New Hires

Richmond, Calif. (February 28, 2021) /OUTDOOR SPORTSWIRE/ - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has announced three internal promotions including a new Vice President of Product Line Management and Merchandising, plus two new hires. The recent influx of promotions and hiring are...

February 28, 2022

Eco-Conscious Video Production Company, Talus Films, Announces Video Services for Outdoor Brands

Chicago, IL (February 28, 2022) /OUTDOOR SPORTSWIRE/ - Talus Films, an eco-conscious video production company, is now offering its full-service capabilities to the outdoor industry. Talus Films produces story-based marketing videos that authentically connect outdoor brands to their target audiences while giving back to the world around them through a...

February 25, 2022

Jones Welcomes Josh Nielsen as Marketing Director

Truckee, Calif. /OUTDOOR SPORTSWIRE/ - Winter apparel, backcountry gear and snowboard brand Jones Snowboards is honored to announce Josh Nielsen as the new Marketing Director. Nielsen is an outdoor industry veteran with nearly 20 years of experience in brand marketing, film production and community centric sports marketing. Founded in 2009...

February 24, 2022

Pale Blue Earth Charts Course for Growth

Park City, UTAH (February 24, 2022) /OUTDOOR SORTSWIRE/ - Pale Blue Earth, the startup creating sustainable, rechargeable alternatives to disposable alkaline batteries, wraps up 2021 by recapping significant growth, momentum, and success in 2021. Thanks to strong sales quarter after quarter, Pale Blue Earth is positioned to make a significant...

February 24, 2022

Marmot Relaunches Marmot Research Team

Rohnert Park, Calif. — Feb 24, 2022 /OUTDOOR SPORTSWIRE/ - Marmot is returning to its roots by revamping the original Marmot Research Team, and redefining what it means to test and evaluate its gear across a wide range of users. In 1971 the Marmot Mountain Club was founded by UC...

February 24, 2022

Shār Impossibly Good Trail Mix Wins 2022 Good Food Award

/OUTDOOR SPORTSWIRE/ - The Good Food Foundation announced in January that shār’s impossibly good trail mix is a 2022 Good Food Award winner. The Good Food Awards are unique in that winners must show not only exceptional taste but also a strong commitment to environmental, social, and business ethics. Executive Director Sarah...