January 20, 2022

Newly Launched UP2U RECOVER Protein Drinks and UP2U Unflavored Protein Powder Provide Fast Recovery for Fitness Enthusiasts and Athletes

BUFFALO, N.Y. (Jan. 20, 2021) /OUTDOOR SPORTSWIRE/ - Today the world’s leading dairy company, Lactalis, announced its entry into the post workout recovery category with the U.S. introduction of UP2U® RECOVER protein drinks and UP2U RECOVER unflavored protein powder. Designed for fitness enthusiasts and athletes, the products are made with whey...

January 20, 2022

Lolë Welcomes New Vice-President of Sales

MONTREAL (January 20, 2022)  /OUTDOOR SPORTSWIRE/ - Lolë, the fashion-forward active lifestyle brand, is pleased to announce the appointment of Nadine Garneau as the brand’s vice president of sales. “We are thrilled to have Nadine join the Lolë team,” said Todd Steele, president and CEO of Lolë. “She has over...

January 20, 2022

iROCKER Paddles Forward with Backbone Media

Jacksonville, Fla. (Jan. 20, 2022) iROCKER, the premier outdoor sports and lifestyle brand specializing in inflatable paddle boards, has teamed up with Backbone Media to lead its public relations efforts. As iROCKER’s PR agency of record, Backbone will help drive brand awareness to reach a new and wider audience. Since...

January 20, 2022

Introducing Suunto’s Lightest GPS Watch with 100 Hours of Battery Life – The Suunto 5 Peak

HELSINKI (January 20, 2022) /OUTDOOR SPORTSWIRE/ - Suunto, a global leader in sports watches, dive computers, and precision instruments, announces the release of the Suunto 5, the brand’s lightest weight GPS watch with up to 100 hours of GPS battery. Building on the success of the recently released Suunto 9...

January 20, 2022

HEST Continues to Dream Big, Announces Team Growth and New Partnership with 1% for the Planet

SEATTLE (Jan. 20, 2022) /OUTDOOR SPORTSWIRE/ - Founded on a dream to sleep better, play more and send it further, HEST, the designer of premium sleep products built to make the great outdoors even greater, announces three  new hires and celebrates a recent partnership with 1% for the Planet, pledging to...

January 19, 2022

Outdoor Research Launches OR Pro™

Seattle, Wash. /OUTDOOR SPORTSWIRE/ - Outdoor Research, LLC (OR), a leading brand in outdoor and tactical gear, announced that the company will rebrand its existing and future tactical line and its expanding working professionals product line under the name OR Pro™. The Seattle-based brand made this announcement at the annual...

January 19, 2022

Grassroots Outdoor Alliance reports 2021 growth of 29% at specialty independent outdoor retail

ASHEVILLE, NC (January 19, 2022) /OUTDOOR SPORTSWIRE/ - Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, this week released sales data showing a significant uptick in holiday season sales as well as a record setting two years of sales increases. In comparison to...

January 19, 2022

Lightning eMotors Provides Electric Powertrain for Winnebago Industries’ First All-Electric Concept Motorhome

LOVELAND, Colo. - Lightning eMotors (NYSE: ZEV), a leading provider of zero emission powertrains and medium-duty and specialty commercial electric vehicles for fleets, today announced it has been named as the powertrain provider for an all-electric motorhome concept under development by Winnebago Industries, Inc. Winnebago Industries revealed a concept motorhome...

January 19, 2022

11.8 Million Dollars Invested In Watershed Protection with the Northern Arizona Forest Fund

Phoenix, AZ (January 19, 2022)  /OUTDOOR SPORTSWIRE/ - In the last two years, the Northern Arizona Forest Fund (NAFF), a program led by the National Forest Foundation’s Southwest Field Program, has invested over $11.8 million to improve water quality, forest health and community resilience across the Salt and Verde Watersheds. Partnering...

January 19, 2022

Elite Ultrarunner Kelly Wolf Joins La Sportiva

January 19th, 2022 (BOULDER, Colo.) /OUTDOOR SPORTSWIRE/ - La Sportiva, makers of the world’s finest mountain footwear, today announces that elite ultrarunner and mountain athlete Kelly Wolf joins the La Sportiva ambassador team. Effective immediately, Wolf will be outfitted head-to-toe in La Sportiva footwear and apparel. The Crested Butte athlete...