PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 16, 2022
LifeSaver Launches New Lightweight Water Purifier
Colchester, UK /OUTDOOR SPORTSWIRE/ - LifeSaver®, UK-based manufacturer of elite water purification systems, announces the launch of its latest water purifier, the WayfarerTM. A perfect solution for backpackers, campers, and adventure travelers, the WayfarerTM is LifeSaver’s smallest, lightest, and most affordable portable water purifier to-date. Using the same hollow fiber...
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March 16, 2022
Outside Interactive, Inc.’s NASTAR Brings National Championships Back to Aspen Snowmass
Aspen, Colorado — March 16, 2022 /OUTDOOR SPORTSWIRE/ - NASTAR (NAtional STAndard Race), the largest public grassroots ski racing program in the world, developed by SKI Magazine and owned by Outside Interactive, Inc., will host its National Championships at Aspen Snowmass from Monday, April 4 through Saturday, April 9, 2022....
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March 16, 2022
Fischer announces release of Fischer ONE and Fischer TWO kids’ boots to make skiing more enjoyable for young skiers and parents alike
AUBURN, NH (March 16, 2022) /OUTDOOR SPORTSWIRE/ - FISCHER ONE and FISCHER TWO have the clear goal of making skiing a more enjoyable and fun experience for the youngest of skiers and their families. Many parents have experienced how much effort it takes to pass their own passion for skiing...
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March 16, 2022
woom bikes Becomes Official Kids’ Bike Manufacturer of the Life Time Sea Otter Classic
AUSTIN, Texas – March 16, 2022 /OUTDOOR SPORTSWIRE/ - woom bikes, the fastest-growing kids’ bike brand in North America, is pleased to announce its partnership with the Life Time Sea Otter Classic presented by Continental, the world’s premier cycling festival. woom has signed a three-year sponsorship agreement with Life Time to be...
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March 16, 2022
Raccoon Events and Snowsports Industries America Partner to Transform Snowbound Fest into Snowbound Expo
Guilford, UK and Park City, UT (March 16, 2022) /OUTDOOR SPORTSWIRE/ - Raccoon Events (Raccoon) and Snowsports Industries America (SIA) are delighted to announce a long-term partnership in conjunction with the B2C event Snowbound. The partnership is a huge win for consumers and exhibitors alike and combines Raccoon’s proven success as a...
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March 16, 2022
Canadian Carbon Fiber Bike Manufacturer, BRIDGE Bike Works, Secures Angel Round Funding From OvareVentures
Los Angeles, CA /OUTDOOR SPORTSWIRE/ - OvareVentures is adding to its portfolio of outdoor and active brands with an investment in Toronto carbon fiber bicycle manufacturer BRIDGE Bike Works. Bike sales boomed by as much as 120 percent during the pandemic, with consumer expectations refocusing on locally made products. BRIDGE...
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March 16, 2022
Garmont Introduces Updated Fit in Spring 2022 Lineup Highlighted by Groove Mid G-Dry
SHORT HILLS, N.J. (March 16, 2022) /OUTDOOR SPORTSWIRE/ - Today, Garmont, the premier Italian performance footwear brand, introduces its Spring 2022 collection, headlined by the versatile new Groove Mid G-Dry hiking shoe, which features Garmont’s new fit developed specifically to serve the North American consumer. Consumers can learn more about the full...
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March 16, 2022
Gnarly Nutrition joins as a partner for Lael Wilcox’s GRIT Cycling Mentorship Program
Salt Lake City, UT (March 16, 2022)/OUTDOOR SPORTSWIRE/ - Gnarly Nutrition athlete Lael Wilcox started the GRIT (Girls Riding Into Tomorrow) program with Cait Rodriguez in Alaska in 2017. Both accomplished cyclists, Lael and Cait are passionate about getting more people on bikes and formed GRIT to give young girls access...
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March 16, 2022
Marmot Welcomes Two New Members to Marmot Mountain Club Ambassador Team
Rohnert Park, Calif. /OUTDOOR SPORTSWIRE/ - Marmot is growing the historical Marmot Mountain Club by adding Alex Johnson and Max Djenohan to the already strong roster, but that’s not all. Marmot has also completely restructured this ambassador program with a dedicated focus on equity, culture and personalized agreements with each member...
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March 16, 2022
Erem™ Steps Up with New Hires to Support Growth
HENDERSON, NV /OUTDOOR SPORTSWIRE/ - Erem, the sustainable desert performance footwear brand, launched by a fourth-generation bootmaker last November, has been on a hiring spree to support the company’s rapid growth. The brand announced four new hires today. “The initial reaction to our products has been incredibly positive and it...