March 8, 2022

37.5Ⓡ Technology Incorporates Enhanced Biodegradation (+EB) into all Products

Boulder, CO (March 8, 2022) /OUTDOOR SPORTSWIRE/ - Cocona Labs, the makers of temperature-regulating 37.5Ⓡ Technology, announced this week that after nearly four years of testing, all 37.5 fibers and yarns going forward will incorporate an Enhanced Biodegradation (+EB) technology to accelerate the natural biodegradation of synthetic textiles in landfills[1]....

March 8, 2022

Travel Supplemented: Matador Introduces Durable and Waterproof Pill Canister

BOULDER, Colo. (Mar. 8, 2022)/OUTDOOR SPORTSWIRE/ - Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced its new Waterproof Pill Canister, an ultralight and durable case engineered to keep pills and supplements dry and organized during travel. The food-safe and dishwasher-safe design offers an airtight and waterproof...

March 8, 2022

icebreaker Appoints rygr as Public Relations Agency of Record

DENVER (Mar 8, 2022)/OUTDOOR SPORTSWIRE/ - Today, New Zealand-born natural performance apparel company, icebreaker, announces it has retained integrated marketing agency, rygr, to support its public relations efforts in the U.S. rygr will support icebreaker’s public relations strategy and execution to increase brand awareness and drive demand across channels. “Partnering...

March 7, 2022

Athletic Brewing Company Launches Crisp Non-Alcoholic Brew, Athletic Lite

Stratford, CT & San Diego, CA (March 7, 2022)/OUTDOOR SPORTSWIRE/ - The leading non-alcoholic craft brewer and fastest-growing brewery in the country, Athletic Brewing, is excited to announce the release of an exceptionally approachable, crisp, refreshing, everyday non-alcoholic beer, Athletic Lite, this March. According to statistics, since 2020 there has been...

March 7, 2022

World’s Most Accomplished Mountain Athlete Kilian Jornet Joins Team COROS

Irvine, CA, March 7, 2022/OUTDOOR SPORTSWIRE/ - COROS Wearables Inc., makers of innovative performance GPS watches is introducing Mountain Running and Ski Mountaineering World Champion Kilian Jornet and World Champion Mountain Runner Emelie Forsberg as its newest Pro Athlete Ambassadors. This partnership is yet another sign of the COROS brand’s commitment...

March 7, 2022

Magma’s Crossover Series Grill Wins Innovation Award at 2022 Miami International Boat Show

LAKEWOOD, Calif., (March 7, 2022)/OUTDOOR SPORTSWIRE/ - Magma Products’ new Crossover Series grill, a portable system that transforms from stove into a pizza oven, grill and griddle, won the 2022 Miami Innovation Award for Furnishings and Interior Parts at the Miami International Boat Show. “The modular Magma Crossover Series grill changes...

March 7, 2022

Swiftwick® launches FLITE XT® TRAIL, the most technologically advanced outdoor sock

Franklin, TN (March 7, 2022) /OUTDOOR SPORTSWIRE/ - Swiftwick is thrilled to announce the launch of their FLITE XT® TRAIL line, which combines natural Merino wool and proprietary GripDry™ Fiber with stability technology to tackle the unique challenges of outdoor trail adventures. As the leader in sock innovation and thoughtful...

March 3, 2022

Prairie Wear Partners with Press Forward PR

CALGARY, AB /OUTDOOR SPORTSWIRE/ - Prairie Wear, makers of Hugger support bras, has partnered with Press Forward for media relations, product placement, and communications strategy. “Prairie Wear is making compression bras that are easy to wear and easy to care for,” says Holli Markwald, Founder & CEO of Prairie Wear....

March 3, 2022

Sun Valley and Snowbasin Season Passes On Sale with New Products and New Partner Programs

Sun Valley, Idaho and Huntsville, Utah. – Mar. 3, 2022 /OUTDOOR SPORTSWIRE/ - Two world-renowned ski resorts, Sun Valley and Snowbasin, announced today that they are entering into new pass partnerships with Ikon Pass and The Mountain Collective, starting with the 2022-23 season. This announcement comes alongside the release of...

March 3, 2022

Introducing “HESTIVAL” an Official Celebration to Kick Off Camping Season

SEATTLE (March 3, 2022 )/OUTDOOR SPORTSWIRE/ - Founded on a dream to sleep better, play more and send it further, HEST, the designer of premium sleep products built to make the great outdoors even greater, openly welcomes all to join the brand, along with friends, family and pets, to the...