PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 18, 2022
Osprey Announces Significant Progress Towards Goal to Become the Most Progressive, Transparent and Sustainable Hardgoods Brand Worldwide
Cortez, Colo. – January 18, 2022 /OUTDOOR SPORTSWIRE/ - Osprey, a leader in creating top-quality, high-performance innovative carry solutions, announced today that its Fall 2022 product line puts the brand on track to become the most progressive, transparent and sustainable hardgoods brand in the world. Most notably, by shifting to...
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January 18, 2022
Hydro Flask Celebrates 5 Years of Parks For All Giving Program and Honors 2022 Grantees
Bend, OR (January 18, 2022) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) brand, celebrates five years of giving through its Parks For All program, amounting to a total contribution of over $2.5 million...
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January 18, 2022
Erem Begins Search for Desert-Loving Adventurers
HENDERSON, Nev. - Jan. 18, 2022 - EremTM is in search of inspiring, outdoor adventurers with an affinity for the desert to join its 2022 ambassador crew. Co-founded and led by a fourth-generation bootmaker from the family that started Timberland, Erem is the first outdoor brand designed from the ground...
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January 18, 2022
Atomic Appoints Chris Benchetler to Creative Director of Freeride and Freeski
Atomic today has announced the appointment of long-time athlete, freeskier and artist, Chris Benchetler, as its new Creative Director of Freeride and Freeski. In his new official role, Benchetler will be responsible for the visuals, creative and design for Atomic’s global freeride and freeski product categories. The announcement comes on...
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January 18, 2022
North American Golden Trail National Series Announces 2022 Series
OGDEN, Utah (Jan. 18, 2022) /OUTDOOR SPORTSWIRE/ - After a successful first year, Salomon is pleased to announce the return of the North American Golden Trail National Series (GTNS) in 2022. The U.S.- and Canada-based series invites runners across North America to run any of the five races for a...
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January 18, 2022
PEARL iZUMi Partners with Freeride Mountain Biker Mark Matthews
LOUISVILLE, Colo. (Jan 18, 2022) /OUTDOOR SPORTSWIRE/ - PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is pleased to announce its official partnership with Canadian freeride mountain biker, Mark Matthews. Matthews, 31, will work with PEARL iZUMi to be a voice for the brand’s initiatives centered around the mountain bike...
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January 18, 2022
Mountain Hardwear Promotes Sablle Scheppmann to Director of Sales
Richmond, Calif. /OUTDOOR SPORTSWIRE/ - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has announced Sablle Scheppmann as the brand’s new Director of Sales. Having held the role of Mountain Hardwear’s national sales manager for the past three and half years, Scheppmann brings leadership...
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January 17, 2022
HEX Introduces the Aspect Bag Collection
LOS ANGELES, CA - January 17, 2022 /OUTDOOR SPORTSWIRE/ - HEX, the award-winning fashion accessory brand, today introduces Aspect, a new collection of bags designed to equip creatives with style, function and added technology they need for every day. The Aspect Collection is built around the foundation of a water-resistant...
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January 17, 2022
“We Live to Discover” – Jack Wolfskin Presents Strategic Brand Repositioning
Idstein, Germany (January 17, 2022) /OUTDOOR SPORTSWIRE/ - The leading outdoor company Jack Wolfskin based in Idstein near Frankfurt, Germany, presents its new strategic brand direction under CEO Richard Collier with the fall / winter 2022 collection. At the heart of this direction is the new claim “We Live to...
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January 17, 2022
YKK® Touchlink™ Fastener to be Featured Across ARTILECT’s F/W 2022 Collection
/OUTDOOR SPORTSWIRE/ - The new outdoor performance brand ARTILECT has adopted YKK’s Touchlink™ Near Field Communication (NFC) enabled zipper for its Fall/Winter 2022 line, deploying the technology on seventeen different styles for men and women. With the adoption of Touchlink™ fasteners, ARTILECT aims to provide its consumers with richer user experiences...