PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 25, 2021
Glade Optics MagFlight named best of new goggles in Blister Winter Buyer’s Guide
BRECKENRIDGE, CO /OUTDOOR SPORTSWIRE/ - The new MagFlight goggles from Glade have been named among the best of new goggles of 2021-2022 in this season’s Blister Winter Buyer’s Guide, and both the buyer’s guide and the goggles are available for pre-order now. Glade’s MagFlight goggle features an innovative quick-change lens...
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October 25, 2021
Stoke! BOTE Welcomes Juli Hernandez as Ambassador
/OUTDOOR SPORTSWIRE/ - Juli Hernandez is known for being an incredible athlete and human who surfs, skates, and pioneers board sports for women. Juli calls California home, but her mix of Cuban, Costa Rican, Italian, and Spanish roots give her a rich cultural heritage from which to draw as she...
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October 25, 2021
UTMB® World Series welcomes HOKA® as Premier level Footwear and Apparel Partner
(GOLETA, Calif. And Chamonix, France), October 25, 2021 /OUTDOOR SPORTSWIRE/ - Emboldened by shared origins in the French Alps, UTMB® World Series and HOKA®, a division of Deckers Brands (NYSE: DECK), have announced a multi-year partnership. Driven by the same pioneering spirit that propelled HOKA’s founders down Mont-Blanc in category-defining...
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October 25, 2021
Athletic Brewing Donates One Million Dollars Through Its Two for the Trails Program
San Diego, Calif. (October 25, 2021) /OUTDOOR SPORTSWIRE/ - Athletic Brewing, the leading non-alcoholic craft brewer in the U.S., is proud to announce the 2021 grantee winners of its industry benchmark-setting program, Two for the Trails. As the largest donation program of its kind in the outdoors space, Athletic Brewing...
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October 25, 2021
Hot Bento Debuts on America’s Big Deal
HONOLULU, HI /OUTDOOR SPORTSWIRE/ - Selected from tens of thousands of products, Hot Bento will be introduced on Thursday’s episode of America’s Big Deal. Hosted by Joy Mangano, America’s Big Deal airs on the USA Network and showcases innovative new products. Participants products are sold at special discounts and Hot...
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October 23, 2021
Red Bull Short Circuit and Red Bull Bay Climb Join Forces For Two-Day Cycling Frenzy
San Francisco, Calif. - (October 23, 2021) /OUTDOOR SPORTSWIRE/ - Today marks the completion of two epic San Francisco Bay Area cycling events, Red Bull Short Circuit – the first-ever fixed-gear elimination race held on a go-kart track in the United States–and Red Bull Bay Climb, one of the steepest uphill urban...
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October 22, 2021
Sun Valley Is North America’s Top Resort Two Years Running
Sun Valley, ID. – Oct. 22, 2021 – Sun Valley Resort, the original North American destination ski resort, is proud to announce it has been named as the top ski resort in North America for the second year running, in SKI Magazine’s 2021/22 Annual Ski Resort Awards and Reader’s Poll....
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October 22, 2021
South Pole Honors Rab and Lowe Alpine as “Climate Pioneers”
October 22, 2021 /OUTDOOR SPORTSWIRE/ - In the countdown to COP26, independent climate solutions provider South Pole has honoured British outdoor brands Rab and Lowe Alpine (owned by Equip Outdoor Technologies Ltd.) for being among the “Climate Pioneers” in the UK and Ireland that are integrating ambitious climate reduction solutions into...
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October 21, 2021
Outside Inc. Teams Up with Athletic Brewing, Premium Non-Alcoholic Beer, to Launch Exclusive Content Hub
Boulder, Colorado — October 21, 2021 /OUTDOOR SPORTSWIRE/ - Outside Inc., the world’s leading creator of active lifestyle content, services, events, and experiences, today announced a partnership with Athletic Brewing, a premium, non-alcoholic craft brewery, to create shared experiences and an exclusive content hub on Outside Online, known as Without Compromise....
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October 21, 2021
Outdoor Research promotes Liz Wilson to Senior Vice President of Global Product Creation
SEATTLE, Wash. (October 21, 2021) /OUTDOOR SPORTSWIRE/ - Outdoor Research (OR), the Seattle-based outdoor and tactical apparel manufacturer, has promoted Liz Wilson to its Senior Vice President of Global Product Creation. Wilson, who has worked for the brand for four years, is tasked with leading the Product Creation team and product...