PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 4, 2021
Portable Kayaks – 2021 Best in Class awards by PaddleTV Announced
Beachburg, Canada: The first of PaddleTV’s inaugural Best in Class awards have been announced by world-renowned paddler, instructor, television host, and YouTuber, Ken Whiting. After a summer of in-depth trials and on-the-water-tests, Ken has narrowed down five of the industry’s top portable kayaks and is awarding them the title of...
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October 4, 2021
Zeal Optics, Weston & Smartwool Unite to Support National Forests with Backwoods Fellowship
October 4, 2021 – BOULDER, Colo. – In a joint effort of stewardship, Colorado-based Zeal Optics, Weston and Smartwool have teamed up with artist John Fellows and the National Forest Foundation to breathe new life into our forests, to raise awareness around the plight of our public lands and restore...
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October 4, 2021
prAna Reaches Major Sustainability Goal with its Spring/Summer 2022 Collection
Carlsbad, CA – October 4, 2021 – prAna, creator of Clothing for Positive Change and a leader in sustainable, outdoor fashion, announced today that every style in the Spring/Summer 2022 collection has at least one preferred attribute. In establishing this goal, prAna identified 13 preferred attributes selected based on best...
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October 1, 2021
Primus Introduces New Drinking Bottle Colorway in Support Of LGBTQI Community
LOUISVILLE, Colo. (Oct. 1, 2021) — Primus, the Swedish outdoor equipment brand known since 1892 for its innovative outdoor cooking products, announces the launch of the Klunken Rainbow bottle, a new colorway in the Klunken family of drinking bottles that is dedicated to raising awareness for the lesbian, gay, bisexual,...
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September 30, 2021
MANTRA Labs Announces Formation of Medical Advisory Board in Partnership with Sleep Performance Institute
AUSTIN, Tex. - SEPTEMBER 29, 2021 - MANTRA Labs™ (https://gomantralabs.com), a nutrition company that exists to ignite greatness through daily, simple, science-backed nutritional habits, today announces the formation of their medical advisory board in partnership with the Sleep Performance Institute (SPI) with the appointment of the co-founders, Michael Howell, MD...
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September 30, 2021
MDV Sports moves into new offices and adds to its Regional Service Technician team
Lebanon, NH (September 30, 2021) – MDV Sports has relocated to a new office space at the River Mill Commercial Center, in Lebanon, NH. The new space in a historic mill building, less than three miles from its previous office, will house all of Marker Dalbello Völkl sales, marketing and...
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September 30, 2021
Oboz Footwear hits 4 million tree mark with Trees for the Future
Bozeman, Mont. — Since 2007, Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, Montana, has planted a tree for every pair of its footwear sold. To date, it has planted over 4 million trees through its One More Tree program, created in partnership with Trees...
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September 29, 2021
Title Nine’s Outdoor Edition Pitchfest Announces 2021 Winners
Emeryville, Calif, Sept. 29, 2021 -- Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk and own, is proud to announce the winners of its fourth-annual Pitchfest Outdoor Edition. The pitchfest is a campaign to find entrepreneurial women who want to pitch their brand, tell...
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September 29, 2021
Introducing GORE-TEX products with an innovative expanded Polyethylene (ePE) membrane
ELKTON, Md. (September 29, 2021) – W. L. Gore & Associates (Gore) has announced that the consumer business of its Fabrics Division will be introducing the use of expanded Polyethylene (ePE) as a new complementary material platform to serve as the basis for their membrane technologies. Gore’s new ePE membrane...
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September 29, 2021
New Belgium Brewing partners with Chaco Footwear to celebrate 30 wild years
ROCKFORD, Mich./Fort Collins, CO (September 29, 2021) – Outdoor brand partners Chaco Footwear and New Belgium Brewing Company announce the launch of the Chaco x New Belgium 30th Anniversary Collection. The exclusive sandal collection pays homage to New Belgium’s 30th anniversary with sandals crafted for all of life’s wildest adventures. This is...