PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 29, 2021
Cotopaxi Partners with The Chain Collaborative to Invest in Coffee Growing Communities
Salt Lake City, UT. (Sept 29, 2021) – Outdoor gear and apparel brand and certified B Corp Cotopaxi, today announces their impact partnership with The Chain Collaborative (TCC) to invest in Change Leaders in coffee-growing regions. Their initial funding will go to Alicia Roque Farms, a coffee farm and collective...
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September 29, 2021
Introducing the HEX x Misshattan Camera Capsule
LOS ANGELES, Calif. - September 29, 2021 - HEX, the award-winning fashion accessory brand, today introduces the HEX x Misshattan Camera Capsule in collaboration with NYC-based commercial and travel photographer Natalie Amrossi (AKA Misshattan), known for her ability to create sensory experiences with impressive aerial perspectives and travel photography. Born...
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September 29, 2021
Endurance Sportswire Launches Sportswire Women, First Press Release Distribution Service for the Women’s Sports Industry
San Diego, Calif. – September 29, 2021 /SPORTSWIRE WOMEN/ -- Endurance Sportswire, Inc., the press release distribution company specifically for the running, cycling and triathlon industries, today announced its third niche press release service Sportswire Women. Sportswire Women is the only press release distribution service specifically for brands serving the women's...
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September 28, 2021
Lolë Welcomes New Vice President of Digital Omni-Commerce
MONTREAL (September 28, 2021) – Lolë, the fashion-forward active lifestyle brand, is pleased to announce the appointment of Rob French as the brand’s new vice president of digital omni-commerce. “We’re thrilled to have Rob join the Lolë team,” said Todd Steele, President and CEO of Lolë. “He has sixteen years of...
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September 28, 2021
Snowsports Industries America Partners with the Share Winter Foundation to Get More Kids on Snow
Park City, Utah (September 28, 2021) – According to 2020-2021 snowsports participation data, 69 percent of winter sports participants are white. This is in stark contrast to recent 2020 census data which reveals that more than 40% of Americans now identify as one or more racial and ethnic groups, and...
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September 28, 2021
Youer launches a ‘Community Supported Apparel’ campaign to fund a first-of-its-kind manufacturing facility in Montana
Missoula, Montana (September 28, 2021) — Youer has launched a crowdfunding campaign to fund an apparel manufacturing facility in Missoula, Montana. The Youer CSA — short for “community supported apparel” — will enable the activewear brand to secure their ideal location and begin building a production space that will be...
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September 28, 2021
Dragon Releases Full Eyewear Collection in Collaboration with Bryan Iguchi
SAN CLEMENTE, CA, (SEPTEMBER 28, 2021) – Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, has developed its first full eyewear collection designed in collaboration with artist and legendary snowboarder Bryan Iguchi. Iguchi’s distinct artwork will be featured throughout various sun...
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September 27, 2021
Rab and Banff Centre Mountain Film and Book Festival to continue long-term partnership
British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) and Banff Centre Mountain Film and Book Festival are delighted to be continuing their partnership for this year’s edition of the Festival which will take place from 30th October until 7th November. A key event for the global mountain community,...
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September 27, 2021
2021 Altitude OCR World Championships Concludes
Moshi, Tanzania: The inaugural Altitude OCR World Championships concluded this week with athletes from 26 countries battling for medals. The Philippine national team dominated, winning Gold and Silver for men (Elias Tabac, Tolitz Divina) and women (Sandi Abahan, Seannah Gutang). Mt. Kilimanjaro ascent record holder Kristina Madsen (Denmark) and adventure...
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September 27, 2021
Athletic Brewing Hosts First Official Non-Alcoholic Beer Mile
STRATFORD, CT AND SAN DIEGO, CA (September 27, 2021) -- Leading craft non-alcoholic beer maker Athletic Brewing Co. is excited to announce that it will host the first-ever NA Beer Mile on October 17 in Stratford, Conn. The 1-mile race, invented by a group of Canadian runners in 1989, combines...