PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 28, 2021
CERO Bikes Launches Partnership with LODEN to distribute the Award-Winning CERO One Compact Electric Cargo Bike in Europe
LOS ANGELES, CA /OUTDOOR SPORTSWIRE/ - CERO launches a partnership with LODEN to distribute its EUROBIKE Gold Award winning e-cargo bike throughout Europe and Australia; CERO has re-branded under the LODEN name in both European & Australian markets. CERO went through an extensive modification process to register its e-cargo bike as...
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October 28, 2021
Youer Successfully funds ‘Community Supported Apparel’ campaign to bring a first-of-its-kind manufacturing facility in Montana
Missoula, Montana (October 28, 2021) /OUTDOOR SPORTSWIRE/ - Youer has reached its recent crowdfunding campaign goal in order to help fund an apparel manufacturing facility in Missoula, Montana. The Youer CSA — short for “community supported apparel” — will enable the activewear brand to secure a location and begin building a...
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October 28, 2021
Salomon Celebrates Grand Opening of Advanced Shoe Factory 4.0
OGDEN, Utah /OUTDOOR SPORTSWIRE/ - The Advanced Shoe Factory 4.0 (ASF 4.0), the first automated sports footwear factory, has opened its first production unit in France. The factory is controlled by Chamatex Group, a specialist of technical textile. Salomon, Babolat and Millet are partners and shareowners in ASF 4.0, with...
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October 28, 2021
Investors Double Down on Rad Power Bikes with $154 Million Investment, Making it the Most Funded Electric Bike Company in the World
SEATTLE, Oct. 28, 2021 /OUTDOOR SPORTSWIRE/ - Rad Power Bikes™, North America’s largest ebike company, today announced $154 million in funding from existing investors to supercharge its global efforts to get more people out of cars and onto electric bikes. This round is led by Fidelity Management & Research Company...
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October 28, 2021
Pulse Boot Lab Opens 2nd Location in Fairmont Banff Springs Hotel & Conference Centre
Banff, Alberta (October 28, 2021) /OUTDOOR SPORTSWIRE/ - With ski season just around the corner, skiers in Banff, Lake Louise, Calgary and Edmonton have a new reason to get excited about hitting the slopes. For the first time, skiers get custom-fitted ski boots and accessories as Pulse Boot Lab and...
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October 28, 2021
Lolë Introduces All-New 2021-2022 Men’s Collection
MONTREAL (October 28, 2021)/OUTDOOR SPORTSWIRE/ - Lolë, the fashion-forward active lifestyle brand, has unveiled its men’s collection for the fall and winter seasons. Known for their innovative and design-focused athletic women’s apparel, Lolë has expanded their offerings for men in a collection designed to get people outside and live out...
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October 28, 2021
Big Agnes Boosts Sales Team with Key Hires and Promotions
STEAMBOAT SPRINGS, Colo. (Oct. 28, 2021) /OUTDOOR SPORTSWIRE/ - Big Agnes, the Steamboat-Springs-based outdoor equipment brand, today announced a series of new hires and promotions within its sales team, which continues to expand in the brand’s twentieth year of operation. Joining the sales teams are Craig Hatton and Parker Batt,...
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October 27, 2021
SWIX Athlete River Radamus Nabs Personal Best 6th Place World Cup Finish
HAVERHILL, Mass. /OUTDOOR SPORTSWIRE/ - SWIX athlete and U.S. Ski Team Member River Radamus finished sixth place—a personal best—this past weekend at the World Cup opener in Soelden, Austria. Radamus, displaying a leopard print hairstyle, was the only American to finish in the top 10 in the season’s first Giant...
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October 26, 2021
Endura’s Pro SL 3 Season Jacket
/OUTDOOR SPORTSWIRE/ - On shoulder-season rides, we all know that whatever jacket we pick is going to be the wrong choice. Grab the tissue-thin jacket and you’ll be cold at the start, during the coffee stop, or fixing a mechanical when it starts raining. Go for the heavy winter insulation...
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October 26, 2021
Orvis Names Rebecca Jones Chief People Officer
MANCHESTER, Vt. (Oct. 26, 2021) /OUTDOOR SPORTSWIRE/ - Orvis, the family-owned and operated outdoor retailer that specializes in fly-fishing gear, dog products and active lifestyle apparel, announces that Rebecca Jones has been named chief people officer, effective October 18, 2021. In this new position, Jones will provide executive oversight for the...