PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 25, 2021
Hot Bento Debuts on America’s Big Deal
HONOLULU, HI /OUTDOOR SPORTSWIRE/ - Selected from tens of thousands of products, Hot Bento will be introduced on Thursday’s episode of America’s Big Deal. Hosted by Joy Mangano, America’s Big Deal airs on the USA Network and showcases innovative new products. Participants products are sold at special discounts and Hot...
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October 23, 2021
Red Bull Short Circuit and Red Bull Bay Climb Join Forces For Two-Day Cycling Frenzy
San Francisco, Calif. - (October 23, 2021) /OUTDOOR SPORTSWIRE/ - Today marks the completion of two epic San Francisco Bay Area cycling events, Red Bull Short Circuit – the first-ever fixed-gear elimination race held on a go-kart track in the United States–and Red Bull Bay Climb, one of the steepest uphill urban...
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October 22, 2021
Sun Valley Is North America’s Top Resort Two Years Running
Sun Valley, ID. – Oct. 22, 2021 – Sun Valley Resort, the original North American destination ski resort, is proud to announce it has been named as the top ski resort in North America for the second year running, in SKI Magazine’s 2021/22 Annual Ski Resort Awards and Reader’s Poll....
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October 22, 2021
South Pole Honors Rab and Lowe Alpine as “Climate Pioneers”
October 22, 2021 /OUTDOOR SPORTSWIRE/ - In the countdown to COP26, independent climate solutions provider South Pole has honoured British outdoor brands Rab and Lowe Alpine (owned by Equip Outdoor Technologies Ltd.) for being among the “Climate Pioneers” in the UK and Ireland that are integrating ambitious climate reduction solutions into...
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October 21, 2021
Outside Inc. Teams Up with Athletic Brewing, Premium Non-Alcoholic Beer, to Launch Exclusive Content Hub
Boulder, Colorado — October 21, 2021 /OUTDOOR SPORTSWIRE/ - Outside Inc., the world’s leading creator of active lifestyle content, services, events, and experiences, today announced a partnership with Athletic Brewing, a premium, non-alcoholic craft brewery, to create shared experiences and an exclusive content hub on Outside Online, known as Without Compromise....
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October 21, 2021
Outdoor Research promotes Liz Wilson to Senior Vice President of Global Product Creation
SEATTLE, Wash. (October 21, 2021) /OUTDOOR SPORTSWIRE/ - Outdoor Research (OR), the Seattle-based outdoor and tactical apparel manufacturer, has promoted Liz Wilson to its Senior Vice President of Global Product Creation. Wilson, who has worked for the brand for four years, is tasked with leading the Product Creation team and product...
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October 21, 2021
DUER Selects OutsidePR as Agency of Record
SAUSALITO, Calif. (October 21, 2021) /OUTDOOR SPORTSWIRE/ - OutsidePR, a leading consumer public relations agency with a boutique focus on the outdoor lifestyle, today announced it has been selected as the Agency of Record for Vancouver, BC-based performance denim and apparel brand DUER. The agency will support DUER's public relations...
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October 21, 2021
Kitsbow Receives North Carolina Governor’s NCWorks Award of Distinction for 2021; Recognized as Outstanding Employer
Old Fort, N.C. (Oct. 21, 2021) /OUTDOOR SPORTSWIRE/ - Kitsbow, maker of premium cycling clothing and accessories, is the proud recipient of the North Carolina Governor’s NCWorks Award of Distinction for 2021 in the category of ‘Outstanding Employer.’ The award was presented at the Virtual 2021 NCWorks Partnership Conference on...
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October 21, 2021
Brite-Strike Develops Strobe-Away; A Light Based Rodent Deterrent
October 21, 2021. Duxbury, MA /OUTDOOR SPORTSWIRE/ - Brite-Strike (OTC:BSTK) develops Strobe-Away; a light-based solution to keep mice and rodents out of RVs and camping gear. The patented technology uses our APALS, All Purpose Adhesive Light Strips with no chemicals to keep rodents out of small spaces by disrupting their circadian...
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October 21, 2021
Tailwind Nutrition Athlete Harvey Lewis Wins Big’s Backyard Ultra and Breaks World Record
DURANGO, Colo. (Oct. 21, 2021) /OUTDOOR SPORTSWIRE/ - Tailwind Nutrition athlete Harvey Lewis, 45, of Cincinnati, Ohio was the last man standing at the Big Dog Backyard Ultra in Bell Buckle, Tenn. earlier this week. Lewis completed a record breaking 85 laps and 354.16 miles over the course of three...