PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 15, 2021
Nutrition Innovator MANTRA Labs Introduces HYDRATE – Plant-Based, Broad-Spectrum Super Hydration
AUSTIN, Tex. /OUTDOOR SPORTSWIRE/ MANTRA Labs™ (https://gomantralabs.com), a nutrition company that exists to ignite greatness through daily, simple, science-backed nutritional habits, today introduces HYDRATE, a new broad-spectrum hydration drink mix packed with what the body needs for optimal performance and everyday health: electrolytes, marine minerals, PureWay-C®, Aquamin®, prebiotic fiber and other...
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September 15, 2021
Old Man Mountain’s Divide Rack Fits Any Ride
Bend, OR /OUTDOOR SPORTSWIRE/ Founded in 1996, Old Man Mountain has been designing the most rugged and reliable cargo bike racks in the industry ever since. To celebrate 25 years of helping people get further into the backcountry, Old Man Mountain proudly introduces the Divide and Divide Fat, a rack...
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September 14, 2021
USWE Introduces POW Series Backcountry Hydration Packs
MALMӦ, Sweden - Sept 14th, 2021 - USWE, a leader in packs for action sports, today announces the launch of its new POW hydration backpacks, the ultimate backcountry pack for any winter sport, and features USWE’s proprietary 2.0 NDM + Snug-Me harness system. The POW series are designed for the...
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September 14, 2021
Ramble On: Astral Drops Two New Performance Casual Shoes
Asheville, NC /OUTDOOR SPORTSWIRE/ Astral, manufacturer of industry-leading PFDs and footwear, is excited to announce two new performance casual shoes, the Rover and Rambler. Built on Astral’s all-new RV Outsole, the Rover and Rambler combine style, sustainability, and performance to create superlative mountain sneakers. Astral's newest shoes are designed for confidently...
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September 14, 2021
Former Saris, Dorel Executive Jeff Frehner Named Chief Operating Officer at Lectric eBikes
PHOENIX /OUTDOOR SPORTSWIRE/ Lectric eBikes, one of the fastest growing electric bike companies in the nation, announced the hire of Jeff Frehner as its new chief operating officer. Frehner, a former executive at Saris Cycling Group and Dorel Sports, joins co-founders Levi Conlow and Robby Deziel in their mission to...
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September 14, 2021
Saucony® Unveils New Endorphin Pro+
WALTHAM, MA - September 14, 2021 /OUTDOOR SPORTSWIRE/ - Today, global performance running lifestyle brand Saucony announces that fast just got faster with the launch of the Endorphin Pro+, the latest iterative advancement in the brand’s award-winning Endorphin Collection. Now with a reengineered ultra-light upper, Saucony’s fastest carbon-plated shoe will...
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September 14, 2021
Marmot Celebrates Winners of Elevation Grants Focused on Supporting Outdoor Creatives of Color
Rohnert Park, Calif. — Sep 14, 2021 /OUTDOOR SPORTSWIRE/ - Marmot proudly announces the winners of its Elevation Grant campaign focused on supporting outdoor creatives of color. With a hugely successful number of entrants into a contest vying for the two coveted spots, winners Janelle Paciencia and Jade Begay are...
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September 13, 2021
onX Hunt Teams Up with DeerCast to Help Hunters Find More Success this Season
Missoula, Mont.–September 13, 2021 - onX Hunt, the leading hunting GPS app in the industry, today announced a partnership with Drury Outdoors DeerCast, a revolutionary app for whitetail hunters that helps predict deer movement. As part of its Elite Benefits Program, onX Elite members now have free access to DeerCast...
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September 13, 2021
TerraTrike releases its most capable e-assist trike yet, the 2021 E.V.O. featuring a high-torque Bosch Cruise Motor
GRAND RAPIDS, Mich. — For fall of 2021, TerraTrike introduces its most capable, powerful e-assist trike yet, the all-new E.V.O. The new E.V.O. takes advantage of a 4th generation Bosch Performance Line Cruise Motor, which produces nearly 50 percent more torque than previous TerraTrike e-trikes. A large, full-color Kiox display,...
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September 13, 2021
Living Life to the Fullest: LIVSN Designs Introduces “Well Worn Life” Video Series
BENTONVILLE, Ark. - September 13, 2021 - LIVSN Designs (https://livsndesigns.com), an outdoor apparel brand focused on creating durable outdoor clothing for those who value experiences more than stuff, introduces episode one of Well Worn Life, a video series that captures the passion and thoughtfulness of inspiring individuals who live and...