October 12, 2021

Leading Helmet Brands Move to Ionic+ Antimicrobial Platform

SCRANTON, PA. (October 12, 2021) — Noble Biomaterials, creator of advanced antimicrobial systems, announces today that their Ionic+™ fiber and fabric technology is being recognized by a slew of helmet manufacturers as the preferred choice for helmet linings in the ski, bike, and motocross industries. Responding to consumer demands for...

October 12, 2021

BCA Announces Access for All Campaign to Support Growing, Healthy Backcountry Communities

BOULDER, Colo.—Backcountry Access (BCA) is pleased to announce its new Access For All campaign geared toward ensuring that more backcountry users have better access this coming winter and beyond. The mission of the BCA Access for All campaign is to promote the growth of healthy backcountry communities by supporting several...

October 12, 2021

Introducing the Evolution of HEX, The Evolve Collection

LOS ANGELES, Calif. - OCTOBER 12, 2021 - HEX, the award-winning fashion accessory brand, today introduces the Evolve Collection as an evolution to their thoughtfully designed products influenced by decades of fashion, music and art and are more adapted to modern, everyday conditions and needs better for the environment and...

October 12, 2021

The North Face Partners with San Francisco Museum of Modern Art to Launch the Brand’s First-Ever Digital Archive Celebrating More Than 55 Years of Enabling Exploration

DENVER, Oct. 12, 2021 -- The North Face today announced the launch of its fall brand campaign, It's More Than A Jacket, an initiative honoring and celebrating the memories and stories of adventure created over the brand's more than 55-year history. To capture the meaning behind every piece of gear, The North Face is...

October 12, 2021

Ascent Protein Announces Partnership with Forging Youth Resilience (FYR)

DENVER, COLORADO - October 12, 2021 - This week, Ascent Protein announced a partnership with Forging Youth Resilience (FYR). From now, through the end of October, Ascent Protein will be offering the option to donate directly to FYR at check out on ascentprotein.com. FYR is a 501(c)(3) nonprofit organization that...

October 12, 2021

Big Agnes Gears Up for Growth with Product Development and Sourcing Hires

STEAMBOAT SPRINGS, Colo. (Oct. 12, 2021) – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, today announced a several new hires to its product development team. As the brand continues to grow and evolve in its twentieth year of operation, it is proud to continue to expand its team and level...

October 11, 2021

Outdoorsy partners with Martha Stewart & Marley Spoon to help travelers savor a variety of healthy, chef-inspired meals

AUSTIN, Texas, Oct. 11, 2021 /PRNewswire/ -- Outdoorsy, the most-trusted online RV rental and outdoor travel marketplace, has teamed up with Martha Stewart & Marley Spoon to turn traditional campground cooking on its head with a wide variety of 40 delicious weekly recipes, delivered to your doorstep in time for your next road trip. Starting today,...

October 11, 2021

Beginner Kayaks – 2021 Best in Class awards by PaddleTV Announced

Beachburg, Canada: PaddleTV’s second round of Best in Class awards have been announced by world-renowned paddler, instructor, television host, and YouTuber, Ken Whiting. Ken spent the summer testing some of the industry’s top paddling gear and has narrowed down six of the industry’s best beginner kayaks, awarding them the title...

October 8, 2021

Access Fund Celebrates Biden’s Proclamation to Restore Bears Ears National Monument

Boulder, Colo. - October 8, 2021 – Access Fund, the national advocacy organization that protects America’s climbing, is pleased to announce that today President Joe Biden will restore protections to Bears Ears National Monument in southeast Utah. Bears Ears is a sacred landscape to Native American Tribes and home to...

October 8, 2021

Laird Superfood & Athletic Brewing Announce New Beer Collaboration

SAN DIEGO, October 8, 2021 -- Non-alcoholic beer company, Athletic Brewing Co., and superfood pioneer, Laird Superfood®, announced today their new beer collaboration, Superfood Swell. This epic new tropical IPA features big waves of mango, pineapple, and hints of coconut water -- inspired by Laird Superfood®’s Pineapple Mango Coconut Water...