September 9, 2021

Columbia Sportswear Company Appoints Troy Sicotte President of the Mountain Hardwear Brand

PORTLAND, Ore.--(BUSINESS WIRE)--Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced the appointment of Troy Sicotte as President of the Mountain Hardwear brand. Sicotte is well-known to the Mountain Hardwear family, having served as Vice President of Sales for the past...

September 9, 2021

Columbia Sportswear Company Appoints Monica Mirro President of the prAna Brand

PORTLAND, Ore.--(BUSINESS WIRE)--Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced the appointment of Monica Mirro as the President of the prAna brand. Mirro will lead the prAna brand, continuing the brand-led, consumer focused approach to create clothing for positive change....

September 9, 2021

Enduro Bearings Hires Cycling-Industry Veteran Rick Sutton to Head Up Marketing

Oakland, California (Sept 9th, 2021) — Enduro Bearings, innovators of a wide range of bearings, seals, components, and tools for the cycling industry, recently contracted longtime industry veteran Rick Sutton to help build and drive more awareness to the brand. Enduro has built a strong, loyal OEM clientele, including most...

September 9, 2021

Kitsbow Welcomes New Bike Shop to the Old Fort Ride House

OLD FORT, North Carolina (Sept. 9, 2021) — Kitsbow, maker of premium cycling clothing and accessories, will be bringing bike service and repair needs to Old Fort, North Carolina with the opening of the Old Fort Ride House Bike Shop, Powered by Schoenauer Service Course (SSC). Old Fort’s first bike...

September 9, 2021

Backcountry Appoints Girish Satya Global Chief Financial Officer

PARK CITY, Utah (Sept. 9, 2021) — Backcountry, the leading specialty outdoor retailer of gear and apparel with the best in both style and performance, has appointed Girish Satya chief financial officer of its global portfolio of brands, including Backcountry, Bergfreunde, Competitive Cyclist, Motosport and Steep & Cheap. Satya is...

September 9, 2021

B Corp Certified Brands Join Forces, Launch Hawaiian-Inspired Collection for Fall

 PORTLAND, Ore. (Sept. 9, 2021) – Today, Rumpl, the category leader in technical outdoor blankets, launches a new collaboration with OluKai, the premium Hawaiian-inspired lifestyle brand, to launch a limited-edition collection of blankets, shammy towels, slippers, and slides. As two Certified B Corporations, Rumpl and OluKai believe in sustainable, purpose-built products...

September 9, 2021

Lolë Teams Up with Backbone Media to Lead US Market Push

MONTREAL (Sept. 9, 2021) – Lolë, the Montreal-based active lifestyle brand has partnered with Backbone Media to run point on its public relations, affiliate and paid media efforts. As Lolë’s PR agency of record, Backbone will bolster the brand’s storytelling and drive awareness for Lolë’s four-season active apparel and its sustainable...

September 9, 2021

Backcountry Access joins Outdoor Industry Association Climate Action Corps

Boulder, Colo.—Backcountry Access has officially signed on as a member of the Outdoor Industry Association’s (OIA) Climate Action Corps, joining 23 other brands dedicated to working toward becoming climate positive by 2030. As a brand that relies on snow and colder climates, BCA's pledge to join the Climate Action Corps...

September 9, 2021

Warren Miller Entertainment to Debut 72nd Feature Film This Fall

Boulder, Colo. – September 9, 2021– Warren Miller Entertainment is excited to bring its audience back into theaters for the 72nd feature film, “Winter Starts Now.” The annual feature film and coinciding theater tour will kick-off in Orem, Utah on October 20. Making its way to over 150 cities across...

September 9, 2021

Mosko Moto Introduces The Strata Merino Base Layers Utilizing Nuyarn Technology

WHITE SALMON, WA. – Sept 9th, 2021 – Mosko Moto, a leader in adventure motorcycling apparel and bags, today announces the debut of the Strata Merino Base Layers. Meticulously designed from the ground up, the Strata Merino Base Layer collection is lightweight, incredibly comfortable, and naturally anti-microbial. The top and...