October 7, 2021

Sustainability Champion of the Year Award for Plastic Impact Alliance Co-Founder

Boulder, Colorado (October 7, 2021) — The Plastic Impact Alliance is proud to announce that Outdoor Media Summit has recognized Kristin Hostetter as the “Sustainability Champion of the Year” for her work co-founding and leading the Plastic Impact Alliance (PIA). The award was presented by a panel of judges at...

October 7, 2021

World Obstacle achieves Observer Status of the Global Association of International Sports Federations

Lausanne, Switzerland: At the last GAISF Council meeting held on September 27, 2021, World Obstacle, FISO - Fédération Internationale de Sports d'Obstacles (FISO) was granted the Observer status, which allows it to attend the GAISF General Assembly, as well as to participate in international events hosted by GAISF, to be...

October 7, 2021

Kari Traa ‘Girls Will Be Girls’ Movement Exposes Stories of Inequality

Broomfield, Colo. – Oct. 7, 2021 – Kari Traa, one of the fastest growing women’s sportswear brands worldwide, has launched a movement to encourage women to share stories of inequality, and break the rules traditionally associated with being a woman. In the brand’s ‘Girls Will Be Girls’ campaign video, a young...

October 7, 2021

Sport Casuals International (SCI) Announces New Athletic Performance Fabric

Boca Raton, FL —Sport Casuals International (SCI), a global sports apparel design and manufacturing company, unveils a new performance fitness fabric: SCI FIT 1. Available exclusively from Sport Casuals International, SCI FIT 1 is a scientific fabric breakthrough that virtually eliminates the Grin-Through Effect: the fabric stretching, material erosion (almost...

October 7, 2021

Global Design Brand Vera Bradley Partners With Baddle On Stylish New Pickleball Gear

Los Angeles (October 7, 2021) – Vera Bradley (NASDAQ: VRA), a leading American bag and luggage company and iconic lifestyle brand, and Baddle Pickleball, part of the outdoor and recreational product portfolio of OvareVentures, have partnered on an all-new line of designer pickleball paddles and paddle covers. In a marriage of...

October 6, 2021

Hot Bento Needs Your Vote

HONOLULU, HI October 2021) HOT BENTO NEEDS YOUR VOTE: Selected from thousands of products nationwide, Hot Bento is a finalist in Making It With Lowes. Winners will be selected by popular vote. Visit www.MIWLfanfavorite.com between now and 10/15 to cast your vote-no purchase necessary. Hot Bento was selected by Outside...

October 6, 2021

Houdini Sportswear Debuts Global “The Storyteller” Campaign Powered by Polartec

STOCKHOLM (October 6, 2021) -- Houdini, the global circular sportswear company, committed to designs that are timeless, functional, minimalist, with an eye on doing more with less, announces the launch of its global marketing campaign, “The Storyteller” in collaboration with Polartec®. Specifically, this marketing initiative, in partnership with a media...

October 6, 2021

Astral Pays Homage to Iconic and Influential Green River with Limited Edition Lifejacket

Asheville, NC – October 6, 2021 –  Astral, manufacturer of industry-leading PFDs and footwear, is proud to unveil its latest limited edition lifejacket, the LE Heron GreenJacket: a tribute to the iconic Green River that has played such a formative role for Astral, its employees, and whitewater kayaking as a...

October 6, 2021

Magma Products, rygr Cook Up Public Relations, Affiliate Marketing Partnership

Lakewood, Calif. (Oct. 6, 2021) — Magma Products, a leading manufacturer of durable, confidence-inspiring marine and RV/outdoor cooking products, announces it has retained active lifestyle agency, rygr, as its integrated marketing partner. The agency will support Magma Products across earned media and affiliate marketing services in North America as the...

October 6, 2021

Cardo Systems Unveils New Packtalk Ski System For Winter Season

Boulder, CO (October 2021) - Cardo Systems, the global leader in state-of-the-art Dynamic Mesh Communication motorcycle communication devices, has announced that its new Packtalk Ski product line is available for sale ahead of the 2021-22 winter season, giving skiers and snowboarders a revolutionary new way to communicate on the slopes...