PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 5, 2021
SOLE™ Releases Modern Footwear Production Model to Positively Impact Triple Bottom Line – People, Planet and Profit.
VANCOUVER, British Columbia, October 5, 2021— Canadian footwear brand SOLE™ unveils new Made for You production model alongside new material innovations to reduce carbon footprint while increasing customer satisfaction and operational efficiencies. Founder and CEO, Mike Baker shared his thoughts on the new initiative stating that, “there is an increased...
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October 5, 2021
Polartec® Announces Launch of Family Album
(Andover, Mass.) - October 5, 2021 - Polartec®, a Milliken & Company brand, and premium creator of innovative and sustainable textile solutions, announces the launch of its Family Album, the result of a crowd-sourced visual history of those who’ve worn Polartec-made garments on their outdoor adventures over the past three...
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October 4, 2021
360 Adventure Collective Announces Dates for 2022 Paddlesports Experience
Asheville, NC — October 4, 2021 — 360 Adventure Collective, the trusted member association that has brought focused, regional events to sales reps and retailers for over 40 years, has secured dates for its 2022 Southeast Paddlesports Experience at the U.S. National Whitewater Center in Charlotte, North Carolina. The event,...
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October 4, 2021
Outdoor Research Grows Leadership Team with New VP of Finance
SEATTLE, Wash. (October 4, 2021) – Outdoor Research (OR), a leading manufacturer in the outdoor and tactical apparel industries, welcomes Stacie Robbins as its new Vice President of Finance. Robbins is responsible for providing finance support for OR’s strategic growth initiatives and ongoing financial stewardship of the brand. Robbins brings...
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October 4, 2021
Tecovas Gets in the Saddle with Backbone Media for Public Relations and Affiliate Marketing
AUSTIN, Texas – Oct.4, 2021 – Tecovas, a handmade, direct-to-consumer cowboy boot manufacturer based in Austin, has teamed up with Backbone Media as its public relations and affiliate agency of record. Founded in 2015, Tecovas has quickly established itself as a leader in both quality craftsmanship and unmatchable value in...
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October 4, 2021
UnTapped Maple announces role as official nutrition and hydration partner of Big Sugar NWA
RICHMOND, VT—UnTapped Maple announces that it will be the official nutrition and hydration partner of the Bentonville, AK-based Big Sugar NWA Gravel Race. The race, kicking off on Saturday, October 23, is billed as an event that sports 100 miles of challenging terrain that showcases the beauty of Northwest Arkansas...
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October 4, 2021
Portable Kayaks – 2021 Best in Class awards by PaddleTV Announced
Beachburg, Canada: The first of PaddleTV’s inaugural Best in Class awards have been announced by world-renowned paddler, instructor, television host, and YouTuber, Ken Whiting. After a summer of in-depth trials and on-the-water-tests, Ken has narrowed down five of the industry’s top portable kayaks and is awarding them the title of...
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October 4, 2021
Zeal Optics, Weston & Smartwool Unite to Support National Forests with Backwoods Fellowship
October 4, 2021 – BOULDER, Colo. – In a joint effort of stewardship, Colorado-based Zeal Optics, Weston and Smartwool have teamed up with artist John Fellows and the National Forest Foundation to breathe new life into our forests, to raise awareness around the plight of our public lands and restore...
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October 4, 2021
prAna Reaches Major Sustainability Goal with its Spring/Summer 2022 Collection
Carlsbad, CA – October 4, 2021 – prAna, creator of Clothing for Positive Change and a leader in sustainable, outdoor fashion, announced today that every style in the Spring/Summer 2022 collection has at least one preferred attribute. In establishing this goal, prAna identified 13 preferred attributes selected based on best...
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October 1, 2021
Primus Introduces New Drinking Bottle Colorway in Support Of LGBTQI Community
LOUISVILLE, Colo. (Oct. 1, 2021) — Primus, the Swedish outdoor equipment brand known since 1892 for its innovative outdoor cooking products, announces the launch of the Klunken Rainbow bottle, a new colorway in the Klunken family of drinking bottles that is dedicated to raising awareness for the lesbian, gay, bisexual,...