PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 28, 2021
Snowsports Industries America Partners with the Share Winter Foundation to Get More Kids on Snow
Park City, Utah (September 28, 2021) – According to 2020-2021 snowsports participation data, 69 percent of winter sports participants are white. This is in stark contrast to recent 2020 census data which reveals that more than 40% of Americans now identify as one or more racial and ethnic groups, and...
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September 28, 2021
Youer launches a ‘Community Supported Apparel’ campaign to fund a first-of-its-kind manufacturing facility in Montana
Missoula, Montana (September 28, 2021) — Youer has launched a crowdfunding campaign to fund an apparel manufacturing facility in Missoula, Montana. The Youer CSA — short for “community supported apparel” — will enable the activewear brand to secure their ideal location and begin building a production space that will be...
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September 28, 2021
Dragon Releases Full Eyewear Collection in Collaboration with Bryan Iguchi
SAN CLEMENTE, CA, (SEPTEMBER 28, 2021) – Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, has developed its first full eyewear collection designed in collaboration with artist and legendary snowboarder Bryan Iguchi. Iguchi’s distinct artwork will be featured throughout various sun...
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September 27, 2021
Rab and Banff Centre Mountain Film and Book Festival to continue long-term partnership
British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) and Banff Centre Mountain Film and Book Festival are delighted to be continuing their partnership for this year’s edition of the Festival which will take place from 30th October until 7th November. A key event for the global mountain community,...
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September 27, 2021
2021 Altitude OCR World Championships Concludes
Moshi, Tanzania: The inaugural Altitude OCR World Championships concluded this week with athletes from 26 countries battling for medals. The Philippine national team dominated, winning Gold and Silver for men (Elias Tabac, Tolitz Divina) and women (Sandi Abahan, Seannah Gutang). Mt. Kilimanjaro ascent record holder Kristina Madsen (Denmark) and adventure...
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September 27, 2021
Athletic Brewing Hosts First Official Non-Alcoholic Beer Mile
STRATFORD, CT AND SAN DIEGO, CA (September 27, 2021) -- Leading craft non-alcoholic beer maker Athletic Brewing Co. is excited to announce that it will host the first-ever NA Beer Mile on October 17 in Stratford, Conn. The 1-mile race, invented by a group of Canadian runners in 1989, combines...
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September 27, 2021
Backcountry Access announces new BCA Live avalanche safety video series
Boulder, Colo.—Backcountry Access is pleased to announce the release of a new avalanche safety video series dubbed "BCA Live." BCA Live brings quickly digestible avalanche education to the desktop and living room through 1- to 3-minute short videos presenting avalanche and backcountry safety topics like group mindset, working as a...
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September 24, 2021
Oboz to put a little soul in your step with Black Folks Camp Too insole
Bozeman, Mont., (September 24, 2021) /OUTDOOR SPORTSWIRE/ Oboz Footwear introduces the Black Folks Camp Too (BFCT) O-Fit Plus™ insole featuring the BFCT Unity Blaze. The aftermarket insole will be available at Oboz retail partners nationally, including Public Lands stores, starting October 1, as well as online at Obozfootwear.com. A portion...
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September 23, 2021
Enduro Bearings Launches New Maxhit™ Line; Zero Stack Headset First Product
Oakland, California (September 23, 2021) /OUTDOOR SPORTSWIRE/ Enduro Bearings has long been renowned for solving problems associated with bicycle bearing performance and durability, and with the imminent launch of their new Maxhit™ headsets they’ve done it again. With the everchanging design of rigid and suspension bicycle frames, traditional components can...
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September 23, 2021
Kitsbow Releases Fourth Film in 36 Hours Series
OLD FORT, North Carolina (Sept. 23, 2021) /OUTDOOR SPORTSWIRE/ Kitsbow releases “Masters of None” — the fourth film in the 2021 36 Hours in Kitsbow series. Directed and edited by Will Fryar and produced by Michael Lowther of Overmountain Cycles, this short film shares the everyday adventures of friends in...