September 23, 2021

Pop Star Taps PR: Devil’s Foot Beverage Co. Partners with Darby Communications

Asheville, NC – September 23, 2021 /OUTDOOR SPORTSWIRE/ Devil's Foot Beverage Company, the Asheville-based craft soda maker specializing in farm-to-can beverages, proudly announces its partnership with fellow Asheville-based PR and digital marketing agency, Darby Communications. Effective immediately, Darby Communications will be the PR agency of record for Devil’s Foot, spreading...

September 22, 2021

Chrome Industries Builds For the Future of Mobility, Announces New President

PORTLAND, Ore.  – September 22, 2021 /OUTDOOR SPORTSWIRE/ Chrome Industries, the leader in footwear, bags and apparel for urban mobility for nearly three decades, today announces that Timothy Leedom has been named as the brand’s new President. Leedom brings deep experience from executive roles at Bern Helmets, Nike, Sports Illustrated,...

September 22, 2021

Luno Celebrates a Year of Exponential Growth Bringing Comfort and Convenience to Car Camping

Santa Barbara, Calif., – Sept 22, 2021 /OUTDOOR SPORTSWIRE/ Luno is pleased to celebrate a year of massive growth for the brand whose mission is to create gear for a comfortable and convenient life on the road. What started in 2018 with a single air mattress designed to efficiently provide...

September 22, 2021

Honey Stinger Launches NIL Program to Support Collegiate Athletes

STEAMBOAT SPRINGS, Colo. (Sept 22, 2021) /OUTDOOR SPORTSWIRE/ Honey Stinger is pleased to introduce its Hive College Ambassador Program, supporting student-athletes across the country in compliance with the NCAA’s recently updated name, image, and likeness (NIL) policies. The program will be accessible to student-athletes from any college or university through...

September 22, 2021

Costa Sunglasses brings next level clarity and performance to the optical space with Costa Clear lenses

DAYTONA BEACH, Fla. (September 22, 2021) /OUTDOOR SPORTSWIRE/ Since 1983, Costa Sunglasses has built a reputation for creating the highest quality, best-performing sunglasses for anglers and outdoor enthusiasts – but Costa knows that not every adventure takes place in the light of day. Costa Clear, the brand’s latest collection of...

September 22, 2021

Bajío Sunglasses Launches Rx Program With Proprietary LAPIS Blue Light Blocking Technology

New Smyrna Beach, FL (September, 22 2021) /OUTDOOR SPORTSWIRE/ Bajío, the manufacturer of high-end performance fishing and lifestyle sunglasses, is excited to announce the launch of its Rx sunglass program, marking the brand’s first step into the prescription eyewear market since launching in April, 2021. This program provides prescription services...

September 22, 2021

Salomon Reimagines Preseason Ritual for Ski Community with ‘Quality Ski Time’ Film Tour

OGDEN, Utah (September 22, 2021) /OUTDOOR SPORTSWIRE/ Today, Salomon announces its 2021 Quality Ski Time Film Tour, which will premiere in Denver on September 30. The tour will highlight films from Salomon athletes and supported production companies, including Blank Collective (Alexi Godbout and Stan Rey), The Fifty Project (Cody Townsend),...

September 22, 2021

Rad Power Bikes Reimagines Transportation, Introduces RadCity 5 Plus in North America and Europe on World Car Free Day

SEATTLE and UTRECHT, Netherlands - SEPTEMBER 22, 2021 /OUTDOOR SPORTSWIRE/ Today, Rad Power Bikes™, North America’s largest electric bike brand, unveils the RadCity 5 Plus, the next generation of its versatile commuter ebike giving urban dwellers the freedom to adopt healthier, affordable and convenient alternative transportation options in their daily...

September 22, 2021

PeopleForBikes Announces Campaign to Encourage Biking for Transportation and Climate Action

BOULDER, COLO (Sept. 22, 2021) /OUTDOOR SPORTSWIRE/ PeopleForBikes, a national bicycling advocacy nonprofit, is proud to announce an ambitious, industrywide campaign highlighting the important role of bicycling in combating climate change. The One Ride at a Time Campaign and the accompanying Great Climate Bike Challenge empower individual riders, businesses and...

September 22, 2021

Rossignol Group appoints Sr. Vice President of sales for North America

Park City, UT – Sept 22nd, 2021 /OUTDOOR SPORTSWIRE/ Rossignol Group North America is pleased to announce the immediate appointment of Chris Horan as Sr. Vice President of Sales, Winter Sports Equipment. Horan will be responsible for overseeing the Group’s Winter Sports Equipment (WSE) business in both the U.S. and...