August 9, 2021

Morakniv Introduces Survival Kit Accessory for Garberg and Kansbol Knives

Seattle, WA - August 9, 2021 -  Morakniv®, creator of quality Swedish knives since 1891, is proud to debut their latest accessory, made for two of their most popular knives. The all-new Survival Kit, featuring a fire striking rod and a diamond sharpener strip, is designed to pair with the...

August 6, 2021

USA Cycling Names 2021 UCI Mountain Bike World Championships Teams

COLORADO SPRINGS, Colo. – USA Cycling announced today the final roster of athletes representing the United States in both cross country and downhill at the 2021 UCI Mountain Bike World Championships taking place August 25 - 29, 2021 in Val di Sole, Italy. An all-star squad for the cross-country event...

August 6, 2021

The Coleman Company and Outbound Collective Partner to Reach Underrepresented Communities and Get Everyone Outside

Atlanta and San Francisco - August 6, 2021 - Today, outdoor gear maker The Coleman Company, Inc., and the Outbound Collective, a community-driven outdoor media platform, announced a partnership of aligned purposes to empower people to get outside and make the outdoors more welcoming and inclusive. The collaboration will further...

August 6, 2021

Iconic La Ruta Mountain Bike Race Expands Beyond Costa Rica to Europe

TENERIFE, SPAIN (August 6, 2021) – Heading into its 28th season, organizers of the historic La Ruta® mountain bike stage race have announced the event’s expansion into Europe, marking the first new region in its targeted global growth. La Ruta is the first known multi-day mountain bike adventure race, which...

August 5, 2021

Outdoor Research Awarded U.S. Army Cold Weather Glove System (CWGS) Contract

SEATTLE, Wash. (Aug. 5, 2021) – Outdoor Research, LLC. (OR), a leading brand in the outdoor and tactical gear industry, announced that the company, in partnership with Prime Vendor ADS Inc., has been awarded a multi-year $49 million contract from the U.S. Army for the next generation Cold Weather Glove...

August 5, 2021

The Conservation Alliance Welcomes New Staff and Board Members

BEND, Ore. (August 5, 2021) – The Conservation Alliance has added three new staff members to its team and four members to its Board of Directors. The new additions are a signal of where the organization is headed with its advocacy program, communications capabilities, expansion into new industries, and broadening...

August 5, 2021

Industry Veteran Launches Innovative Experiential Marketing Agency and Co-Work Space Mash Up

San Francisco, CA – August 05, 2021 - Founded by Chris Shierholtz, an Outdoor and Cycling industry veteran, with over 20 years of experience, California RADNESS is a San Francisco experiential marketing agency that will also serve as a coworking space. The agency offers services such as event production, content...

August 5, 2021

Kitsbow Debuts Second Film in 36 Hours Series for 2021

OLD FORT, North Carolina (August 5, 2021) — Kitsbow releases ‘Out West’—the second film in the 2021 36 Hours in Kitsbow series. Directed by Jay Melena, this film captures the adventure of four friends, Everett Ó Cillín, Silas Littlefield, Scottie Junker and Melena, who set out on bikes to retrace...

August 5, 2021

Mizu launches an innovative new series of reusable cups & mugs featuring a Ceramic Lining

Carlsbad, California, August 5th, 2021. Mizu ​— producer of reusable stainless steel products for an adventure-rich lifestyle — announced today the launch of The Re-Up Collection - a series of new cups and mugs in a wide selection of colors with innovative features such as an easy-to-clean Ceramic Lining and a...

August 5, 2021

ROLL Recovery Introduces New R8 Plus Massage Tool

BOULDER, Colo. (August 5, 2021) — ROLL Recovery, a leader in the recovery and athletic performance space and innovators of deep tissue massage therapy, announces the launch of the new R8 Plus massage tool, the latest addition to the R8 and R8 Custom lineup. Available now, the  new specialty recovery...